Juice It Up!Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A JUICE IT UP! franchise requires a total initial investment of $236K – $632K, including a $30K franchise fee and an ongoing 6.0% royalty[2]. Per the 2024 FDD, average unit revenue was $586K[2]. SBA 7(a) loans show a 24.1% charge-off rate across 87 loans[1]. Verdict grade: B. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $236K – $632K
- 42nd pct Service Resta…
- Avg gross sales
- $586K
- 13th pct Service Resta…
- Royalty
- 6.0%
- 44th pct Service Resta…
- Units
- 84
- 72nd pct Service Resta…
- SBA default
- 24.1%
- system-wide median varies by category
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = >15% above Quick-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
24.1% of SBA loans charged off across 87 loans, above the 16% franchise average.
Franchising since 1998. Systems this mature have refined operations and brand recognition.
Bottom line
- Total investment $236K – $632K including a $30K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $586K/year (median $556K).
- Verdict B (Above Average) with a risk score of 55/100. SBA loan charge-off rate of 24.1% across 87 loans (well above the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- No protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- SJB BRANDS, LLC
- Parent company
- Juice It Up Holdings, LLC
- Predecessor
- is LLJ Franchise
- Prior franchisor entity
- Incorporated in
- DE
- HQ
- 24 Corporate Plaza Drive, Suite 100, Newport Beach, CA 92660
- Auditor
- Weaver and Tidwell, L.L.P.
- Audited financials
- Franchisor revenue
- $3.5M
- vs $3.8M prior year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- SJB Brands Development
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Franchisees operate juice and smoothie retail locations, focusing on fresh-pressed juices, blended smoothies, and health-oriented beverages. Day-to-day operations include inventory management, customer service, staff scheduling, food prep, and local marketing to drive foot traffic and repeat customers.
- CEO
- Susan Taylor
- Headquarters
- CA
- Founded
- 1994
- FDD year
- 2024
- States available
- 4
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $30K | $30K |
| Working capital (3–6 mo) | $10K | $40K |
| Equipment, build-out, other | $196K | $562K |
| Total initial investment | $236K | $632K |
Source: JUICE IT UP! 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$82K
14.0% margin
Unlevered ROIC
18%
EBITDA / total invested capital
Payback
5.6 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $236K – $632K
- Near category avg vs category
- Liquid capital req'd
- $10K – $40K
- Better than avg vs category
- Franchise fee
- $20K – $30K
- Better than avg vs category
- Royalty
- 6.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $438 |
| Transfer fee | $30K |
| Renewal fee | $25 |
| Inventory (initial) | $12K – $18K |
| Total fee load | 8.0% of rev |
Financial Performance
- Avg gross sales
- $586K
- Per unit, per year
- Median gross sales
- $556K
- Item 19 type
- Actual Sales
- Sample size
- 75 units
- vs category median 28 · large
- Range (low → high)
- $226K→$1.1M
- Cohort dispersion (min → max)
- Quartile band
- $378K→$862K
- Bottom 25% → top 25%
- Transparency tier
- none
- Categorical assessment of disclosure depth
- Transparency
- 4 / 5
- vs category median 4 / 5 · typical
Compared against 453 Quick-Service Restaurants brands
vs Quick-Service Restaurants averages
How Juice It Up! Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 84
- Opened
- 9
- Last reporting year
- Closed
- 4
- Turnover rate
- 4.8%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 99%
- vs corporate-owned
- Net growth (yr3)
- +6.4%
- Net unit change last year
- 3-yr CAGR
- +6.4%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 5
- Closed (3yr)
- 0
- Terminated (3yr)
- 2
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 8
- Reacquired (3yr)
- 0
- Franchisor bought back
- Termination rate
- 50.0%
- Franchisor-initiated terminations
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 7 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- California
- Hawaii
- Illinois
- Indiana
- Maryland
- Michigan
- Minnesota
- New York
- North Dakota
- Rhode Island
- South Dakota
- Virginia
- Washington
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 87
- Loan volume
- $17.4M
- Median loan
- $181K
- 50th percentile
- Charge-off rate
- 24.1%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 70.4%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 32
- Defaults
- 21
Vintage analysis
Juice It Up! charge-off rate by loan vintage
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Juice It Up!'s SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 10 lenders with concentration factor
- Per-state charge-off rates across 7 states
- Startup risk premium and job creation velocity
- 21-year lending trend
Instant access. No subscription.
A 24.1% charge-off rate means roughly 1 in 4 franchisees failed to repay their SBA loan. Investigate what changed.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Juice It Up! presents caution-level risk due to undisclosed profitability metrics, slow growth, litigation history, unprotected territory, and unclear corporate financial health.
Litigation (Item 3)
2 case reference(s): 0 pending, 2 settled.
Largest disclosed settlement: $74,092
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Weaver and Tidwell, L.L.P.
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 55 / 100 rating
- 01MEDNo Item 19 (Average Net Income) disclosed — inability to assess actual profitability against $236k-$632k investment
- 02MINORSlow unit growth (6.4% YoY) with only 84 units suggests weak system momentum and saturated or struggling market
- 03HIGHLitigation history involving breach of contract and fraud allegations (2012 settlement) raises governance and partner reliability concerns
- 04MINORUnprotected territory creates direct competition risk from other franchisees and company-owned locations
- 05MINORHigh royalty floor ($200/week minimum = $10,400/year) burdens low-revenue locations and reduces breakeven flexibility
- 06HIGHGoing Concern flag = False suggests potential financial instability or covenant violations at corporate level
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Protected territory | No |
| Territory population | 50,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 2 |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | California |
| Litigation count | 1 |
View Item 3 litigation summary
2 case reference(s): 0 pending, 2 settled.
Items 10, 11
Training & Operations
- Classroom training
- 30 hrs
- On-the-job training
- 80 hrs
- Training location
- On-site and corporate
- Site selection
- joint
- Franchisor financing
- Offered
- Item 10
- POS system
- Toast, Inc.
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Toast, Inc.
Item 20 · call current owners
Franchisee Contacts
96 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
JUICE IT UP! · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a JUICE IT UP! franchise?
The total investment to open a JUICE IT UP! franchise ranges from $236K – $632K, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do JUICE IT UP! franchise owners earn?
According to Item 19 of the JUICE IT UP! FDD, the average gross sales per unit is $586K. The median is $556K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is JUICE IT UP!'s franchise failure rate?
Based on SBA 7(a) loan data, JUICE IT UP! has a charge-off rate of 24.1% across 87 loans, meaning 24.1% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many JUICE IT UP! franchise locations are there?
As of their most recent FDD filing, JUICE IT UP! has 84 total units in the United States, including 78 franchised units and 1 company-owned units. 9 new units were opened in the latest reporting year.
Is JUICE IT UP! a good franchise to buy?
FranchiseVerdict rates JUICE IT UP! as a B-grade franchise with a risk score of 55 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.