FranchiseVerdict
Monk’s Bar and Grill logo
FV-01675·MODERATEExcellent91

Monk’s Bar and Grill

Food & Beverage - Full ServiceFranchising since 2013Website
Investment
$750K – $3.4M
81st pct Full Service
Avg revenue
$3.1M
53rd pct Full Service
Royalty
2.0%
1st pct Full Service
Units
6
29th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $750K – $3.4M including a $30K franchise fee, 2.0% ongoing royalty.
  • Average unit revenue of $3.1M/year (median $2.4M).
  • Rated MODERATE with a risk score of 65/100. SBA loan default rate of 0.0% across 1 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Monkburger Franchise Group LLC
Parent company
null
Incorporated in
Wisconsin
HQ
216 ½ Broadway, P.O. Box 660, Wisconsin Dells, WI 53965
Auditor
SVA Certified Public Accountants, s.c.
Audited financials
Franchisor revenue
$857K
vs $895K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Monk’s Bar and Grill unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $3,118,986
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $750K–$3.4M
Working capital
$
FDD reports $50K–$100K

Unlevered ROIC · per unit

29%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$624K
EBITDA margin
20.0%
Total invested
$2.2M
Payback
42 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Monk’s Bar and Grill units return on equity?

Edit assumptions

Equity IRR · 5-yr

24.2%

2.95× MOIC

Year-1 DSCR

3.55×

EBITDA ÷ debt service

Equity required

$23.4M

on $40.5M purchase

Total debt

$17.2M

SBA $5.0M + senior + seller note

SBA 7(a) request ($20.3M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Franchisees operate full-service bar and grill establishments, managing food preparation, beverage service, staff scheduling, and customer experience across dine-in, bar, and potentially takeout channels. Day-to-day operations involve inventory management, vendor relations, compliance with health/liquor regulations, and marketing to drive foot traffic to drive the $3.1M average revenue target.

CEO
Thomas E. Heller
Founded
2012
FDD year
2024
States available
1

Item 7 · what it costs

The Vitals

Total investment
$750K – $3.4M
All-in to open one unit
Liquid capital
$50K – $100K
Cash you must have on hand
Franchise fee
$30K
Royalty
2.0%
Percentage of Revenues · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
3.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$3.1M
Per unit, per year
Median gross sales
$2.4M
Item 19 type
Gross Sales and Select Expenses
Sample size
6 units
vs category median 15 · small
Range (low → high)
$1.8M$6.7M
Cohort dispersion
Transparency
7 / 5
vs category median 4 / 5 · above
Revenue rank53th
vs Food & Beverage - Full Service peers
Investment cost rank81th
Lower investment ranks lower (better)
Royalty rate rank1th
Lower royalty = lower percentile (better)
Unit count rank29th
vs Food & Beverage - Full Service peers
Risk score rank62th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
6
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
-14.3%
Compounded over last 3 years
2022
6±0
Franchised units
2023
6
Franchised units
2024
7
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 4 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 4 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
1
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

Extremely small franchise system with undisclosed profitability, unclear unit economics, and insufficient operational history to validate viability despite respectable average revenues.

Score breakdown · what drove the 65 / 100 rating

  1. 01MINOROnly 6 units in system with unknown growth trajectory suggests minimal scale and potential stagnation
  2. 02MEDNet income not disclosed in Item 19 — cannot assess actual profitability despite $3.1M average revenue claims
  3. 03MINORMassive investment range ($749.5K–$3.4M spread) indicates inconsistent unit economics or undefined buildout requirements
  4. 04MINORTiered royalty structure (2.0%–3.5%) creates ambiguity on actual cost burden and incentive misalignment
  5. 05MINORFood & beverage category historically shows high failure rates; 6-unit system lacks sufficient data to prove concept viability
  6. 06MINOR$2,000 minimum royalty on lower revenue may not support franchisor adequately, raising sustainability concerns

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
20 years
Renewal term
20 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Not allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Wisconsin

Item 11

Training & Operations

Classroom training
40 hrs
On-the-job training
360 hrs
POS system
Toast
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

9 numbers

Locked
(608) 254-••••
WI
(212) 416-••••
NY
(608) 834-••••
WI

One-time purchase · CSV download · Validation questions included

FDD download

Monk’s Bar and Grill · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above