Monical's Pizza
Bottom line
- Total investment $488K – $1.1M including a $45K franchise fee, 4.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 57/100. SBA loan default rate of 0.0% across 169 loans (below the industry average).
- System contracting at -10.3% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Monical's Pizza unit return on the cash you put in?
Unlevered ROIC · per unit
12%
Below typical band (30–60%)
Overview
About
Franchisees operate quick-service pizza restaurants serving dine-in, carryout, and delivery customers. Daily operations include food preparation, staff management, inventory control, and customer service while adhering to brand standards and paying 4% royalties on gross sales.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 5 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Monical's presents elevated risk due to shrinking unit count, opaque financials, high capital requirements, and unprotected territories—typical of a mature/declining regional brand unable to justify investment without transparent performance data.
Score breakdown · what drove the 57 / 100 rating
- 01MINORUnit count declining 3.7% YoY (58 units) suggests system contraction and potential franchisee dissatisfaction
- 02MEDNo average revenue or net income disclosure (missing Item 19) prevents accurate ROI calculation and profitability assessment
- 03MEDHigh initial investment range ($487.5K–$1.13M) with no disclosed average returns creates significant financial risk
- 04MINORUnprotected territory exposes franchisees to direct competition from other Monical's locations and system cannibalization
- 05MINOR5-year term is shorter than industry standard (10 years typical), limiting franchisee ability to recoup investment
- 06MED4% royalty plus undisclosed marketing/operational fees could consume 8-12% of gross sales, severely impacting margins
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
59 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Monical's Pizza · FDD (2025) PDF