FranchiseVerdict
Buffalo Wild Wings GO logo
FV-00413·MODERATEExcellent95

Buffalo Wild Wings GO

Food & Beverage - Full ServiceFranchising since 2020Website
Investment
$564K – $1.1M
72nd pct Full Service
Avg revenue
$19K
0th pct Full Service
Royalty
6.0%
54th pct Full Service
Units
140
87th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $564K – $1.1M including a $30K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $19K/year (median $18K).
  • Rated MODERATE with a risk score of 67/100. SBA loan default rate of 0.0% across 6 loans (below the industry average).
  • System growing at 1000.0% CAGR over 3 years with 140 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Buffalo Wild Wings International, Inc.
Parent company
Inspire Brands, Inc.
Incorporated in
Ohio
HQ
Three Glenlake Pkwy NE, Atlanta, Georgia 30328
Auditor
KPMG LLP
Audited financials
Franchisor revenue
$2.3B
vs $2.3B prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Buffalo Wild Wings GO unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $18,821
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $564K–$1.1M
Working capital
$
FDD reports $30K–$50K

Unlevered ROIC · per unit

0%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$3K
EBITDA margin
14.0%
Total invested
$848K
Payback
3861 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Buffalo Wild Wings GO franchisees operate delivery-only or dark kitchen locations (no dine-in), fulfilling orders through third-party apps and direct channels. Day-to-day involves food prep, order fulfillment, driver coordination, and managing 3P platform relationships (DoorDash, Uber Eats, Grubhub). Success depends heavily on local delivery demand and commission costs.

CEO
Paul Brown
Founded
1990
FDD year
2025
States available
23

Item 7 · what it costs

The Vitals

Total investment
$564K – $1.1M
All-in to open one unit
Liquid capital
$30K – $50K
Cash you must have on hand
Franchise fee
$30K
Royalty
6.0%
Gross Sales · typical 6–8%
Ad fund
3.0%
typical 3–5%
Total fee load
9.5%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$19K
Per unit, per year
Median gross sales
$18K
Item 19 type
Weekly Average Unit Volume
Sample size
81 units
vs category median 15 · large
Range (low → high)
$8K$43K
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank0th
vs Food & Beverage - Full Service peers
Investment cost rank72th
Lower investment ranks lower (better)
Royalty rate rank54th
Lower royalty = lower percentile (better)
Unit count rank87th
vs Food & Beverage - Full Service peers
Risk score rank76th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
140
Opened
60
Last reporting year
Closed
1
Turnover rate
0.7%
Company-owned
50
Corporate units in the system
% franchised
64%
vs corporate-owned
Multi-unit owners
5.0%
Net growth (yr3)
+190.3%
Net unit change last year
3-yr CAGR
Outlier (see FDD)
Likely small-sample artifact
2023
90+59
Franchised units
2024
31
Franchised units
2025
4
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 19 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 19 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
6
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

67
Risk · 0-100
MODERATE67 / 100

Rapidly scaling GO concept with pending litigation, non-disclosed profitability, and suspicious unit economics raises significant viability concerns for franchisees.

Score breakdown · what drove the 67 / 100 rating

  1. 01MEDNo Item 19 (Average Unit Volume) disclosed despite $18,821 avg revenue being suspiciously low for QSR/sports bar concept
  2. 02MINORAggressive unit growth (190.3% YoY) on only 140 units suggests rapid expansion without proven profitability model
  3. 03MINORThree separate class action lawsuits (one pending) indicate systemic marketing/operational compliance issues
  4. 04MED6% royalty on undisclosed net income creates opacity; franchisees cannot validate ROI against $564K-$1M investment
  5. 05MINORLow franchise fee ($30K) paired with high unit growth is classic predatory expansion model
  6. 06MINORGO format (ghost kitchen/delivery-only) is unproven model with thin margins vs. traditional B-Dubs

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
3
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Georgia

Item 11

Training & Operations

Classroom training
17 hrs
On-the-job training
168 hrs
POS system
Aloha
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

77 numbers

Locked
(415) 972-••••
One Sansome Street, Suite
CA
(213) 576-••••
Suite
CA
(909) 456-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

Buffalo Wild Wings GO · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above