FranchiseVerdict
FV-01668·CAUTIONExcellent86

Momi Land

Education - Children's ProgramsFranchising since 2025
Investment
$305K – $544K
59th pct Children's Pr…
Avg revenue
$529K
39th pct Children's Pr…
Royalty
7.0%
29th pct Children's Pr…
Units
3
20th pct Children's Pr…
SBA default

Bottom line

  • Total investment $305K – $544K including a $50K franchise fee, 7.0% ongoing royalty.
  • Average unit revenue of $529K/year (median $582K).
  • Rated CAUTION with a risk score of 72/100.
  • Emerging franchise — only 1 year of franchising with 3 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Momi Land Franchising, LLC
Incorporated in
Ohio
HQ
704 Radio Drive, Lewis Center, OH 43035
Auditor
Maloney + Novotny LLC
Audited financials
Franchisor revenue
$0
Most recent fiscal year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Momi Land unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $528,770
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: education
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $305K–$544K
Working capital
$
FDD reports $20K–$50K

Unlevered ROIC · per unit

17%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$79K
EBITDA margin
15.0%
Total invested
$460K
Payback
70 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Momi Land units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$846K

on $4.2M purchase

Total debt

$3.4M

SBA $2.1M + senior + seller note

Overview

About

Momi Land franchisees operate what appears to be a retail/entertainment or food service concept (likely bubble tea, arcade, or amusement-based on the brand name). Day-to-day operations involve managing customer service, inventory, staffing, and point-of-sale transactions while maintaining brand standards across a protected territory.

CEO
“Ricky” Xinyu Mu
Founded
2022
FDD year
2025
States available
1

Item 7 · what it costs

The Vitals

Total investment
$305K – $544K
All-in to open one unit
Liquid capital
$20K – $50K
Cash you must have on hand
Franchise fee
$50K
Royalty
7.0%
Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$529K
Per unit, per year
Median gross sales
$582K
Item 19 type
Gross Sales
Sample size
3 units
vs category median 16 · small
Range (low → high)
$330K$675K
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank39th
vs Education - Children's Programs peers
Investment cost rank59th
Lower investment ranks lower (better)
Royalty rate rank29th
Lower royalty = lower percentile (better)
Unit count rank20th
vs Education - Children's Programs peers
Risk score rank87th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
3
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
3
Corporate units in the system
% franchised
0%
vs corporate-owned
2023
0±0
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 5 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 5 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

72
Risk · 0-100
CAUTION72 / 100

Momi Land presents HIGH RISK due to going concern status, undisclosed profitability, minimal proven unit base (3 units), and unclear growth trajectory—warranting deep validation before investment.

Score breakdown · what drove the 72 / 100 rating

  1. 01HIGHGoing Concern Warning: Franchisor flagged as not a going concern—indicates potential financial distress or viability questions
  2. 02MEDUndisclosed Net Income: No Item 19 financial disclosure prevents validation of profitability claims; $528K avg revenue alone doesn't prove unit economics work
  3. 03MEDMinimal Unit Count: Only 3 franchised units suggests extremely limited track record, market validation failure, or recent contraction
  4. 04MINORUnknown Growth Trajectory: No disclosure of unit growth rate or historical performance; could indicate stagnation or recent closures
  5. 05MINORHigh Investment-to-Revenue Ratio: $305K–$544K investment against $529K avg revenue creates thin margin for error and long payback period
  6. 06MINORAggressive Royalty Structure: 7% royalty on gross sales (not net) compounds pressure on already-tight unit economics

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Non-compete
3 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Ohio

Item 11

Training & Operations

Classroom training
12 hrs
On-the-job training
17 hrs
POS system
Momi Land Software
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

7 numbers

Locked
(651) 539-••••
MN
(217) 782-••••
IL
(212) 416-••••
NY

One-time purchase · CSV download · Validation questions included

FDD download

Momi Land · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above