FranchiseVerdict
Kid to Kid logo
FV-01402·STRONGExcellent100

Kid to Kid

Education - Children's ProgramsFranchising since 1994Website
Investment
$327K – $587K
63rd pct Children's Pr…
Avg revenue
$938K
43rd pct Children's Pr…
Royalty
5.0%
7th pct Children's Pr…
Units
119
90th pct Children's Pr…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $327K – $587K including a $25K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $938K/year (median $868K). Estimated payback in 5.0 years.
  • Rated STRONG with a risk score of 49/100. SBA loan default rate of 0.0% across 130 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Kid to Kid Franchise System, LLC
Parent company
BaseCamp Franchising, LLC
Incorporated in
Delaware
HQ
39 East Eagle Ridge Drive, #100, North Salt Lake, Utah 84054
Auditor
Citrin Cooperman & Company, LLP
Audited financials
Franchisor revenue
$13.6M
vs $15.5M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Kid to Kid unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $938,483
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: education
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $327K–$587K
Working capital
$
FDD reports $40K–$68K

Unlevered ROIC · per unit

32%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$164K
EBITDA margin
17.5%
Total invested
$511K
Payback
37 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Kid to Kid units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$2.0M

on $9.9M purchase

Total debt

$7.9M

SBA $4.9M + senior + seller note

Overview

About

Kid to Kid operates children's resale/consignment retail stores, buying and selling gently used children's clothing, toys, furniture, and accessories. Franchisees manage daily store operations including inventory acquisition, customer service, visual merchandising, and local marketing. The model relies on community foot traffic and repeat consignment partnerships with local families.

CEO
Zach Gordon & Tyler Gordon
Founded
2022
FDD year
2025
States available
25

Item 7 · what it costs

The Vitals

Total investment
$327K – $587K
All-in to open one unit
Liquid capital
$40K – $68K
Cash you must have on hand
Franchise fee
$25K
Royalty
5.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
0.5%
typical 3–5%
Total fee load
5.5%
vs 9–13% typical
Payback period
5.0 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$938K
Per unit, per year
Median gross sales
$868K
Item 19 type
Annualized Average, Median and Range of Profit and Loss
Sample size
80 units
vs category median 16 · large
Range (low → high)
$260K$3.0M
Cohort dispersion
Transparency
10 / 5
vs category median 4 / 5 · above
Revenue rank43th
vs Education - Children's Programs peers
Investment cost rank63th
Lower investment ranks lower (better)
Royalty rate rank7th
Lower royalty = lower percentile (better)
Unit count rank90th
vs Education - Children's Programs peers
Risk score rank17th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
119
Opened
6
Last reporting year
Closed
2
Turnover rate
1.7%
Company-owned
19
Corporate units in the system
% franchised
84%
vs corporate-owned
Net growth (yr3)
-2.0%
Net unit change last year
3-yr CAGR
+0.0%
Compounded over last 3 years
2023
100+3
Franchised units
2024
102
Franchised units
2025
100
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 11 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 11 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
130
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

49
Risk · 0-100
STRONG49 / 100

Declining unit base, prior litigation revealing support deficiencies, and absence of verified earnings claims create meaningful execution risk for new franchisees despite reasonable unit economics.

Score breakdown · what drove the 49 / 100 rating

  1. 01MINORUnit count declining 2.0% YoY (119 units) suggests system contraction and potential market saturation or franchisee dissatisfaction
  2. 02HIGH2014 litigation involved franchisor liability for inadequate support ($186,750 judgment) — evidence of operational/advisory gaps that may persist
  3. 03HIGHNo Item 19 (going concern = false) means franchisor provides no audited financial performance claims, forcing reliance on limited average data that may not reflect typical unit performance
  4. 04MINORNet income ($91,329) represents only 9.7% margin on average revenue ($938,483), leaving minimal buffer for underperformance or unexpected costs
  5. 05HIGHLitigation history combined with declining unit count suggests franchisor-franchisee relationship friction and possible reputational damage

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Utah

Item 11

Training & Operations

Classroom training
24 hrs
On-the-job training
55 hrs
POS system
Baseline™
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

28 numbers

Locked
(703) 222-••••
VA
(281) 932-••••
TX
(717) 747-••••
PA

One-time purchase · CSV download · Validation questions included

FDD download

Kid to Kid · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above