Kid to Kid Franchise Cost, Revenue & Review 2026
- Investment
- $327K – $587K
- Disclosed sales
- $938K
- gross sales, not profit
- SBA charge-off
- 20.3%
- on 98 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Kid to Kid is a resale-retail franchise buying and selling gently used children's and maternity clothing, toys, and gear. Franchisees run stores sourcing inventory from local families, then pricing and reselling.
FranchiseVerdict summary · 2026
A Kid to Kid franchise requires a total initial investment of $327K – $587K, including a $25K franchise fee and an ongoing 5.0% royalty[2]. Per the 2025 FDD, average unit revenue was $938K[2]. SBA 7(a) loans show a 20.3% charge-off rate across 98 loans[1]. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored8 of 8 headline figures on this page cite a page of the filing.
Overview
- Investment
- $327K – $587K
- 58th pct Education
- Avg gross sales
- $938K
- Incl. company outlets25th pct Education
- Royalty
- 5.0%
- 3rd pct Education
- Units
- 119
- 65th pct Education
- SBA charge-off
- 20.3%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Education · color = vs category peers
Green = favorable by >10% vs Education median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $327K – $587K including a $25K franchise fee, 5.0% ongoing royalty.
- RETURNSAverage unit revenue of $938K/year (median $868K) (includes company-owned outlets), with an estimated 11% cash-on-cash return (based on Net Income (10)).
- RISKVerdict B (Above average), verdict score 56/100 (higher is better). SBA loan charge-off rate of 20.3% across 98 loans (well above the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- GROWTHNegative: net -2 franchised outlets in the latest year (6 opened, 2 closed); 4 signed but not yet open (Item 20).
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Kid to Kid Franchise System, LLC
- Parent company
- BaseCamp Franchising, LLC
- FDD Item 1, page 8 of the 2025 FDD
- Ultimate parent
- BaseCamp Parent, LLC
- FDD Item 1, page 8 of the 2025 FDD
- Predecessor
- Kid to Kid Franchise System, Inc.
- Prior franchisor entity
- CEO title
- Co-CEO
- Zach Gordon / Tyler Gordon
- Incorporated in
- DE
- HQ
- 39 East Eagle Ridge Drive, #100, North Salt Lake, Utah 84054
- Auditor
- Citrin Cooperman & Company, LLP
- Audited financials
- Franchisor revenue
- $15.5M
- vs $13.6M prior year
Independent franchisee associations
- Independent Franchisee Association
- Franchisee Advisory Board
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- Uptown Cheapskate Franchise System
- BaseCamp
Other brands the franchisor or its parent operates (Item 1).
Same owner · FDD Item 1, page 8
1 other brand on this site name BaseCamp Parent, LLC as parent or ultimate parent in their own FDD.
Grouped by the owner's name as each filing prints it (this page: the 2025 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Zach Gordon / Tyler Gordon
- Headquarters
- UT
- Founded
- 1992
- FDD year
- 2025
- States available
- 25
Can you afford it, and what does the money buy?
Entry cost runs 135% above the typical education franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $25K | $25K |
| Working capital (3–6 mo) | $40K | $68K |
| Equipment, build-out, other | $262K | $495K |
| Total initial investment | $327K | $587K |
Source: Kid to Kid 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $327K – $587K
- Middle of category vs category
- Liquid capital req'd
- $40K – $68K
- Middle of category vs category
- Franchise fee
- $25K – $25K
- Top 40% of category vs category
- Royalty
- 5.0%
- typical 6–8%
- Ad fund
- 0.5%
- typical 3–5%
- Total fee load
- 5.5%
- vs 9–13% typical
- Payback period
- 9.1 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 0.5% of gross sales |
| Technology fee | $350 |
| Transfer fee | $25K |
| Renewal fee | $6K |
| Inventory (initial) | $70K – $90K |
| Total fee load | 5.5% of rev |
A 5.5% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
What do units actually make?
Average unit sales run 130% above the education norm.
Includes company-owned outlets
Source: FDD 2025 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for Kid to Kid until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$511K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
FDD-reported earnings
The FDD reports $91K as Net Income (10). This is a disclosed figure, not our estimate — we publish no modelled profit for Kid to Kid.
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one Kid to Kid unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Includes company-owned outlets
- Avg gross sales
- $938K
- Per unit, per year
- Median gross sales
- $868K
- Avg net income (10)
- $91K
- Reported as Net Income (10) in FDD Item 19
- Cash-on-cash
- 11.0%
- Based on Net Income (10) / investment midpoint
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross sales and net income
- Sample size
- 80 outlets
- vs category median 16 · large
- Range (low → high)
- $260K→$3.0MCited, not corroborated — printed on page 57 of the 2025 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Quartile band
- $586K→$1.4M
- Bottom 25% → top 25%
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 10 / 10
- vs category median 4 / 10 · above
Compared against 204 Education brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $938K/year in gross sales. Revenue-to-investment ratio: 2.1x. Includes company-owned outlets.
Fee burden
Total ongoing fee load of 5.5% — below the Education median of 9.0%.
Disclosure
Transparency score 10/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System roughly stable (0.0% 3-year CAGR) with 119 units.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Education medians
How Kid to Kid Compares
Category median of published Education brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 119
- Opened
- 6
- Last reporting year
- Closed
- 2
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 7.0%
- Company-owned
- 19
- Corporate units in the system
- % franchised
- 84%
- vs corporate-owned
- Net growth (3-yr)
- +9.8%
- Net unit change over 3 years
- 3-yr CAGR
- +0.0%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Transferred
- 2
- Reacquired
- 5
- Franchisor bought back
- Signed, not yet open
- 4
- 0.03 per open outlet · Item 20 Table 5
- Projected new
- 3
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 27 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Illinois
- Indiana
- Minnesota
- North Dakota
- Rhode Island
- South Dakota
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
Where the owners are · Item 20 owner list
100 current owners across 27 states.
- TX 25
- GA 9
- UT 8
- PA 6
- VA 6
- AZ 4
- FL 4
- MD 4
- NY 4
- CO 3
- MI 3
- NC 3
- +15 more states
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 98
- Loan volume
- $22.2M
- Median loan
- $186K
- 50th percentile
- Charge-off rate
- 20.3%
- on 98 loans · rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 79.7%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 32
- Defaults
- 13
- Typical loan rate
- 7.3%
- avg rate to borrowers
- Franchised industry avg
- 9.4%
- brand above franchise avg ↑
- Jobs supported
- 897
- 4.0 per loan
- Lender concentration
- 28%
- top lender's share
Borrower mix: 78% went to startups / new businesses, 22% to established operators
Franchise vs independent — in children's and infants' clothing stores, franchised businesses charge off at 9.4% vs 26.1% for independents — franchising is associated with 64% lower SBA default risk in this category.
Vintage analysis
Kid to Kid charge-off rate by loan vintage
Top lenders financing Kid to Kid franchisees
Showing 3 of 32 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for Kid to Kid from SBA 7(a) FOIA data.
- Principal loss rate
- 7.0%
- Avg SBA guarantee
- 78%
- Avg interest rate
- 7.35%
- Avg chargeoff amount
- $119K
- Lender concentration
- 27.6%
- Job velocity
- 4.0 per $100K
- NAICS benchmark
- 8.3%
- NAICS 448130
- Jobs supported
- 897
Top SBA lendersTop lender holds 28% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | Wells Fargo Bank National Association | 27 | $6.4M | 15.8% |
| 2 | Citizens Bank | 16 | $6.0M | 0.0% |
| 3 | The American National Bank of Texas | 9 | $1.4M | 14.3% |
| 4 | Readycap Lending, LLC | 7 | $675K | 42.9% |
| 5 | Zions Bank, A Division of | 5 | $424K | 0.0% |
| 6 | Manufacturers and Traders Trust Company | 3 | $346K | 0.0% |
| 7 | Gateway National Bank | 2 | $175K | 0.0% |
| 8 | Cache Valley Bank | 2 | $200K | 0.0% |
| 9 | JPMorgan Chase Bank, National Association | 2 | $120K | 0.0% |
| 10 | SouthState Bank, National Association | 2 | $182K | 50.0% |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| TXTexas | 30 | 4 | 19.0% |
| UTUtah | 15 | 3 | 25.0% |
| PAPennsylvania | 6 | 0 | 0.0% |
| VAVirginia | 6 | 1 | 25.0% |
| FLFlorida | 5 | 0 | 0.0% |
| AZArizona | 4 | 0 | 0.0% |
| COColorado | 4 | 0 | 0.0% |
| SCSouth Carolina | 4 | 1 | 100.0% |
| NVNevada | 3 | 0 | 0.0% |
| KYKentucky | 2 | 0 | 0.0% |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
A 20.3% charge-off rate means roughly 1 in 5 franchisees failed to repay their SBA loan. Investigate what changed.
What could kill this investment?
SBA loans charge off at 20.3% — 27% above the 16.0% national norm, i.e. higher lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Declining unit base, prior litigation revealing support deficiencies, and absence of verified earnings claims create meaningful execution risk for new franchisees despite reasonable unit economics.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
One predecessor action: Maribeth Vanderbeck / M Three, Inc. v. UCF, K2KF, Predecessor BaseCamp (2014 arbitration); arbitrator found franchisee breached agreement but awarded $186,750 to franchisee to offset rent obligations; confirmed by U.S. District Court MN (2016)
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Citrin Cooperman & Company, LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Financials are audited consolidated statements of the parent BaseCamp Franchise Holdings, LLC and Subsidiaries (covers Kid to Kid, Uptown Cheapskate, and BaseCamp), not the franchisor Kid to Kid Franchise System, LLC alone. FYE Dec 31. 2024 royalties $11,363,639; net loss ($1,766,402).
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: No
- Can negotiate own supplier terms: Yes
Score breakdown · what drove the 56 / 100 verdict
- 01MINORUnit count declining 2.0% YoY (119 units) suggests system contraction and potential market saturation or franchisee dissatisfaction
- 02HIGH2014 litigation involved franchisor liability for inadequate support ($186,750 judgment) — evidence of operational/advisory gaps that may persist
- 03MINORNet income ($91,329) represents only 9.7% margin on average revenue ($938,483), leaving minimal buffer for underperformance or unexpected costs
- 04HIGHLitigation history combined with declining unit count suggests franchisor-franchisee relationship friction and possible reputational damage
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 5.5% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 5 mi |
| Territory population | 100,000 |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 15 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Salt Lake City, Utah |
| Jury trial waiver | Yes |
| Governing law | UT |
| Litigation count | 1 |
View Item 3 litigation summary
One predecessor action: Maribeth Vanderbeck / M Three, Inc. v. UCF, K2KF, Predecessor BaseCamp (2014 arbitration); arbitrator found franchisee breached agreement but awarded $186,750 to franchisee to offset rent obligations; confirmed by U.S. District Court MN (2016)
Items 10, 11
Training & Operations
- Classroom training
- 46 hrs
- On-the-job training
- 55 hrs
- Training location
- Corporate office in North Salt Lake, UT and Salt Lake City area Kid to Kid stores
- Ongoing training
- Required
- Time to open
- 10 mo
- From signing to launch
- Site selection
- Franchisee selects site within Development Area; franchisor must pre-approve
- Franchisor financing
- Offered
- Item 10
- POS system
- Baseline (BaseCamp Software Suite)
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Baseline (BaseCamp Software Suite)
Item 20 · call current owners
Franchisee Contacts
100 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Kid to Kid franchise?
The total investment to open a Kid to Kid franchise ranges from $327K – $587K, with an initial franchise fee of $25K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Kid to Kid franchise owners earn?
According to Item 19 of the Kid to Kid FDD, the average gross sales per unit is $938K. The median is $868K. Important context: Includes company-owned outlets. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns Kid to Kid?
Kid to Kid is franchised by Kid to Kid Franchise System, LLC. Its parent company is BaseCamp Franchising, LLC. The ultimate parent named in the FDD is BaseCamp Parent, LLC. Source: FDD Item 1, 2025 filing.
What is Item 19 in the Kid to Kid FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Kid to Kid FDD and qualifies whose outlets they describe.
What is Kid to Kid's franchise failure rate?
Based on SBA 7(a) loan data, Kid to Kid has a charge-off rate of 20.3% across 98 loans, meaning 20.3% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Kid to Kid franchise locations are there?
As of their most recent FDD filing, Kid to Kid has 119 total units in the United States, including 100 franchised units and 19 company-owned units. 6 new units were opened in the latest reporting year.
Is Kid to Kid a good franchise to buy?
FranchiseVerdict rates Kid to Kid as a B-grade franchise with a verdict score of 56 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.