FranchiseVerdict
Meraki Assisted Living logo
FV-01616·CAUTIONExcellent86

Meraki Assisted Living

Health & Wellness - Senior CareFranchising since 2021Website
Investment
$129K – $627K
77th pct Senior Care
Avg revenue
$919K
29th pct Senior Care
Royalty
Units
7
26th pct Senior Care
SBA default

Bottom line

  • Total investment $129K – $627K including a $75K franchise fee.
  • Average unit revenue of $919K/year (median $952K).
  • Rated CAUTION with a risk score of 72/100.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Meraki Assisted Living LLC
Parent company
The Geneva Suites L.L.C.
Incorporated in
Minnesota
HQ
8100 Old Cedar Avenue South, Suite 105, Bloomington, MN 55425
Auditor
Frederick & Rosen, Ltd
Audited financials
Franchisor revenue
$0
vs $0 prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Meraki Assisted Living unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $918,701
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $129K–$627K
Working capital
$
FDD reports $19K–$53K

Unlevered ROIC · per unit

49%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$202K
EBITDA margin
22.0%
Total invested
$414K
Payback
25 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Meraki Assisted Living units return on equity?

Edit assumptions

Equity IRR · 5-yr

36.2%

4.69× MOIC

Year-1 DSCR

2.27×

EBITDA ÷ debt service

Equity required

$4.6M

on $13.8M purchase

Total debt

$9.1M

SBA $5.0M + senior + seller note

SBA 7(a) request ($6.9M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Franchisees operate small assisted living facilities providing residential care, meals, medications management, and daily assistance to elderly or disabled residents. Day-to-day operations involve staff management (typically 5-15 employees per home), resident care coordination, regulatory compliance, accounting, marketing to families and referral sources, and facility maintenance across a protected territory.

CEO
Scott Hemenway
Founded
2020
FDD year
2023
States available
1

Item 7 · what it costs

The Vitals

Total investment
$129K – $627K
All-in to open one unit
Liquid capital
$19K – $53K
Cash you must have on hand
Franchise fee
$75K
Royalty
the greater of $500 per Care Home or 7% of Gross Revenue
Ad fund
2.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$919K
Per unit, per year
Median gross sales
$952K
Item 19 type
Affiliate-owned
Sample size
7 units
vs category median 23 · small
Range (low → high)
$715K$1.1M
Cohort dispersion
Transparency
6 / 5
vs category median 4 / 5 · above
Revenue rank29th
vs Health & Wellness - Senior Care peers
Investment cost rank77th
Lower investment ranks lower (better)
Royalty rate rank71th
Lower royalty = lower percentile (better)
Unit count rank26th
vs Health & Wellness - Senior Care peers
Risk score rank89th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
7
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
7
Corporate units in the system
% franchised
0%
vs corporate-owned
2021
0±0
Franchised units
2022
0
Franchised units
2023
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 1 state reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

1

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

72
Risk · 0-100
CAUTION72 / 100

Meraki Assisted Living presents HIGH RISK due to franchisor going concern warnings, undisclosed profitability metrics, minimal franchise system size, and complex senior care regulatory requirements masking operational and financial opacity.

Score breakdown · what drove the 72 / 100 rating

  1. 01HIGHGoing Concern status is FALSE — indicates franchisor financial distress or viability questions
  2. 02MINOROnly 7 units system-wide with unknown growth trajectory — extremely small and potentially stagnant network
  3. 03MEDNet Income not disclosed in FDD Item 19 — cannot verify actual profitability claims against $918k average revenue
  4. 04MINORWide investment range ($129k-$627k, 4.9x spread) suggests inconsistent unit economics or unclear cost structure
  5. 05MINORHigh royalty burden at 7% of revenue PLUS $500/unit minimum creates dual fee pressure on thin-margin senior care business
  6. 06MED10-year term with no disclosed unit growth — raises sustainability and franchisee exit concerns
  7. 07MINORAssisted living is highly regulated, labor-intensive business with significant liability exposure — not addressed in provided data

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip codes
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Minnesota

Item 11

Training & Operations

Classroom training
53 hrs
On-the-job training
2 hrs
POS system
Eldermark Senior Housing software, ClearCare
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

No franchisee contacts available for Meraki Assisted Living. This brand's FDD Item 20 did not include a contactable franchisee list.

FDD download

Meraki Assisted Living · FDD (2023) PDF

Single-page checkout · instant download · CSV export of contacts available separately above