Maxstrength Fitness
Bottom line
- Total investment $438K – $639K including a $55K franchise fee, 7.0% ongoing royalty.
- Average unit revenue of $874K/year. Estimated payback in 2.2 years.
- Rated MODERATE with a risk score of 55/100. SBA loan default rate of 0.0% across 18 loans (below the industry average).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one MAXSTRENGTH FITNESS unit return on the cash you put in?
Unlevered ROIC · per unit
21%
Below typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 MAXSTRENGTH FITNESS units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$1.2M
on $6.1M purchase
Total debt
$4.9M
SBA $3.1M + senior + seller note
Overview
About
Franchisees operate MAXSTRENGTH FITNESS locations offering strength training, personal training, and group fitness classes. Day-to-day operations include member acquisition/retention, staff management, facility maintenance, equipment upkeep, and class/training program scheduling in a brick-and-mortar gym environment.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 12 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Early-stage fitness franchise with minimal unit count, unverified financials, and high entry costs relative to system size presents material execution risk.
Score breakdown · what drove the 55 / 100 rating
- 01MEDOnly 4 operating units with unknown growth trajectory suggests minimal system maturity and limited proven scalability
- 02HIGHNo Item 19 financial performance representations (Going Concern = False) prevents validation of claimed $873,845 average revenue across franchisees
- 03MINORHigh investment-to-unit ratio ($437k-$639k) with only 4 locations indicates potential unit economics stress and slow franchisee recruitment
- 04MINOR7% royalty on gross revenues is standard but punitive if actual net margins (~27.5% based on provided data) deteriorate
- 05MINOR10-year term locks franchisees into relationship with unproven franchisor for extended period given minimal operating history
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
23 numbers
One-time purchase · CSV download · Validation questions included
FDD download
MAXSTRENGTH FITNESS · FDD (2025) PDF