FranchiseVerdict
Locals Love Us logo
FV-01520·MODERATEExcellent81

Locals Love Us

Business Services - OtherFranchising since 2024Website
Investment
$67K – $92K
43rd pct Other
Avg revenue
57th pct Other
Royalty
9.0%
30th pct Other
Units
12
23rd pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $67K – $92K including a $30K franchise fee, 9.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 65/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Locals Operating Company, LLC
Parent company
FiveFour LLC
Incorporated in
South Dakota
HQ
412 South First Avenue, Sioux Falls, SD 57104
Auditor
Paceline Accounting Group, LLP
Audited financials
Franchisor revenue
$166K
Most recent fiscal year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Locals Love Us unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $67K–$92K
Working capital
$
FDD reports $10K–$24K

Unlevered ROIC · per unit

101%

Above typical band (30–60%)

0%30–60% Yale band80%
ROIC above 100% usually means the revenue figure is a system-wide aggregate or top-cohort number rather than a single-unit average. Verify the "Revenue · per unit" field against the brand's FDD Item 19 detail tables before relying on this output.

Store EBITDA · annual
$98K
EBITDA margin
13.0%
Total invested
$96K
Payback
12 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Locals Love Us appears to be a community-based service or marketing platform (likely local SEO, reputation management, or hyperlocal marketing services) where franchisees develop relationships with local small businesses. Day-to-day operations likely involve client acquisition, service delivery/management, customer success, and monthly revenue collection to support the 9% royalty obligation.

CEO
Dr. Nathan Unruh
Founded
2005
FDD year
2024
States available
5

Item 7 · what it costs

The Vitals

Total investment
$67K – $92K
All-in to open one unit
Liquid capital
$10K – $24K
Cash you must have on hand
Franchise fee
$30K
Royalty
9.0%
Gross Revenues · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
10.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
12
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
2
Corporate units in the system
% franchised
83%
vs corporate-owned
Multi-unit owners
50.0%
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
-9.1%
Compounded over last 3 years
2022
10±0
Franchised units
2023
10
Franchised units
2024
11
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 6 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 6 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
2
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

Micro-franchise with non-disclosed financials, going concern status, and minimal unit base presents meaningful profitability and sustainability risk.

Score breakdown · what drove the 65 / 100 rating

  1. 01HIGHGoing Concern status is FALSE — indicates potential financial instability or undisclosed operational challenges
  2. 02MEDNo Item 19 (Average Unit Volume) disclosed — impossible to assess ROI or validate the $66,750–$91,833 investment thesis
  3. 03MINOROnly 12 units systemwide with unknown growth trajectory — micro-franchise with no visibility into expansion momentum
  4. 04MED9% royalty on undisclosed revenues — cannot determine cash flow impact or breakeven timeline
  5. 05MINOR$29,500 franchise fee with $66,750–$91,833 total investment suggests significant ongoing costs (equipment, working capital, or initial inventory) that are not itemized
  6. 06MINOR5-year term is relatively short — increases renewal risk and limits long-term relationship visibility
  7. 07HIGHNo litigation disclosed but Going Concern issue suggests reputational or operational risk not yet reflected in lawsuits

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip Codes
Protected territory
Yes
Initial term
5 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Not allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
State where Business is located

Item 11

Training & Operations

Classroom training
21 hrs
On-the-job training
21 hrs
POS system
LoLu – Your Personal Digital Assistant
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

10 numbers

Locked
(605) 951-••••
SD
(605) 212-••••
SD
(319) 333-••••
IA

One-time purchase · CSV download · Validation questions included

FDD download

Locals Love Us · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above