Lil’ Kickers Franchise Cost, Revenue & Review 2026
- Investment
- $40K – $64K
- Disclosed sales
- $386K
- gross sales, not profit
- SBA charge-off
- Under 10 loans (3)
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Lil' Kickers is a child-development franchise delivering soccer-based movement classes for kids from toddlers through age 12. Franchisees run programs at indoor facilities and partner sites, hiring coaches and managing enrollment.
FranchiseVerdict summary · 2026
A Lil’ Kickers franchise requires a total initial investment of $40K – $64K, including a $25K franchise fee and an ongoing 9.0% royalty[2]. Per the 2025 FDD, average unit revenue was $386K[2]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored7 of 7 headline figures on this page cite a page of the filing.
Overview
- Investment
- $40K – $64K
- 5th pct Education
- Avg gross sales
- $386K
- Combined outlet types15th pct Education
- Royalty
- 9.0%
- 64th pct Education
- Units
- 91
- 63rd pct Education
- SBA charge-off
- N/A
Quick verdict · Education · color = vs category peers
Green = favorable by >10% vs Education median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $40K – $64K including a $25K franchise fee, 9.0% ongoing royalty.
- RETURNSAverage unit revenue of $386K/year (median $224K) (combines different outlet types in one figure).
- RISKVerdict A (Strongest tier), verdict score 93/100 (higher is better).
- GROWTHPositive: net +2 franchised outlets in the latest year (6 opened, 4 closed); 1 signed but not yet open (Item 20).
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Lil' Kickers Inc.
- Parent company
- Arena Sports, Inc.
- FDD Item 1, page 7 of the 2025 FDD
- CEO title
- CEO
- Don Crowe
- Incorporated in
- WA
- HQ
- 9040 Willows Road NE, Suite 101, Redmond, WA 98052
- Auditor
- Clark Nuber P.S.
- Audited financials
- Franchisor revenue
- $3.5M
- vs $3.7M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
- CEO
- Don Crowe
- Headquarters
- WA
- Founded
- 2007
- FDD year
- 2025
- States available
- 24
Can you afford it, and what does the money buy?
Entry cost runs 73% below the typical education franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown11 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Franchise Fee | $25K | $25K | |
| Technology Set-up Fee | $500 | $500 | |
| Initial Training Program | $0 | $5K | |
| Real Property | — | — | |
| Equipment, signs, and decorating costs | $13K | $17K | |
| Inventory to begin operating | $1K | $3K | |
| Insurance (annual premium) | — | — | |
| Security deposits and other prepaid expenses required to commence operations and working capital | $0 | $1K | |
| Marketing Fee – Initial Three Months | $1K | $3K | |
| DaySmart Recreation system – Initial three months | $0 | $885 | |
| Additional funds – three months | $0 | $10K | |
| Total initial investment | $40K | $64K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $40K – $64K
- Top 40% of category vs category
- Liquid capital req'd
- $0 – $10K
- Top 40% of category vs category
- Franchise fee
- $25K – $25K
- Top 40% of category vs category
- Royalty
- 9.0%
- typical 6–8%
- Ad fund
- Fixed monthly fee $350 - $850
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 9.0% of gross sales |
| Technology fee | $500 |
| Training fee | $1K |
| Transfer fee | $5K |
| Renewal fee | $0 |
| Inventory (initial) | $1K – $3K |
| Total fee load | 9.0% of rev |
What do units actually make?
Average unit sales land near the education norm.
Combines different outlet types in one figure
Source: FDD 2025 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for Lil’ Kickers until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for ad fund rate, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$57K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one Lil’ Kickers unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for ad fund rate, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for ad fund rate, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Combines different outlet types in one figure
- Avg gross sales
- $386K
- Per unit, per year
- Median gross sales
- $224K
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross sales
- Sample size
- 56 outlets
- vs category median 16 · large
- Range (low → high)
- $58K→$2.1MCited, not corroborated — printed on page 49 of the 2025 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 4 / 10
- vs category median 4 / 10 · typical
Compared against 204 Education brands
Revenue is 7.4x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $386K/year in gross sales. Median is $224K — top performers pull the average up, so a typical unit earns less. Revenue-to-investment ratio: 7.4x. Combines different outlet types in one figure.
Fee burden
Total ongoing fee load of 9.0% (near the Education median).
Disclosure
Transparency score 4/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System expanding at 10.4% CAGR over 3 years across 91 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Education medians
How Lil’ Kickers Compares
Category median of published Education brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 91
- Opened
- 6
- Last reporting year
- Closed
- 4
- Terminated
- 1
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 3
- Term expired, not renewed (per Item 20)
- Turnover rate
- 4.4%
- Company-owned
- 6
- Corporate units in the system
- % franchised
- 93%
- vs corporate-owned
- Net growth (3-yr)
- +10.4%
- Net unit change over 3 years
- 3-yr CAGR
- +10.4%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 1
- Not renewed
- 3
- Transferred
- 1
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 1
- 0.01 per open outlet · Item 20 Table 5
- Projected new
- 18
- Franchisor's next-year forecast
- Transfer rate
- 1.1%
- Owners selling to other franchisees
- Termination rate
- 4.4%
- Franchisor-initiated terminations
- Ceased ops
- 4.4%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 24 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
24
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 3 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 3
- Loan volume
- $1.3M
- Median loan
- $365K
- 50th percentile
- Charge-off rate
- Under 10 loans (3)
- Insufficient SBA coverage: 3 loans, rate hidden below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Under 10 loans (3)
- 5-yr charge-off
- Under 10 loans (3)
- Loans approved 2021+
- Active lenders
- 2
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation required to be disclosed.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Clark Nuber P.S.
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Consolidated total revenue of Lil' Kickers, Inc. and Subsidiary (Lil' Strikers) for FY ended Dec 31, 2024: Franchise/licensing/royalties $1,908,413; Equipment, apparel and supplies $1,095,362; Other revenues $479,982. Audited by Clark Nuber.
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 93 / 100 verdict
- 01MEDNet income not disclosed in Item 19 prevents accurate ROI analysis and profitability assessment
- 02MINOR9% royalty rate is relatively high for youth sports instruction category with modest $385K avg revenue
- 03MINORFranchise fee ($25K) + startup costs ($40-64K) require $65-89K total capital with unclear profitability timeline
- 04MINOR5-year term is shorter than industry standard (10 years), creating renewal uncertainty and reinvestment risk
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Territory type | Exclusive territory |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 3 years |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 5 days |
| Termination groundsℹ | 2 |
| Curable defaultsℹ | 4 |
| Mandatory arbitration | Yes |
| Arbitration location | King County, Washington |
| Jury trial waiver | Yes |
| Governing law | WA |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed.
Items 10, 11
Training & Operations
- Classroom training
- 24 hrs
- On-the-job training
- 18 hrs
- Training location
- Seattle, WA (Lil' Kickers Training Center or Arena Sports locations)
- Ongoing training
- Required
- Time to open
- 4 mo
- From signing to launch
- Site selection
- Franchisee selects; franchisor approves
- Franchisor financing
- Not offered
- Item 10
- POS system
- DaySmart Recreation
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: DaySmart Recreation
Item 20 · call current owners
Franchisee Contacts
11 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Lil’ Kickers franchise?
The total investment to open a Lil’ Kickers franchise ranges from $40K – $64K, with an initial franchise fee of $25K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Lil’ Kickers franchise owners earn?
According to Item 19 of the Lil’ Kickers FDD, the average gross sales per unit is $386K. The median is $224K. Important context: Combines different outlet types in one figure. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns Lil’ Kickers?
Lil’ Kickers is franchised by Lil' Kickers Inc.. Its parent company is Arena Sports, Inc.. Source: FDD Item 1, 2025 filing.
What is Item 19 in the Lil’ Kickers FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Lil’ Kickers FDD and qualifies whose outlets they describe.
What is Lil’ Kickers's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Lil’ Kickers (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Lil’ Kickers franchise locations are there?
As of their most recent FDD filing, Lil’ Kickers has 91 total units in the United States, including 85 franchised units and 6 company-owned units. 6 new units were opened in the latest reporting year.
Is Lil’ Kickers a good franchise to buy?
FranchiseVerdict rates Lil’ Kickers as a A-grade franchise with a verdict score of 93 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.