Häagen-Dazs Shop
Bottom line
- Total investment $215K – $568K including a $30K franchise fee, 4.0% ongoing royalty.
- Average unit revenue of $704K/year (median $612K).
- Rated STRONG with a risk score of 49/100.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Häagen-Dazs Shop unit return on the cash you put in?
Unlevered ROIC · per unit
21%
Below typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 Häagen-Dazs Shop units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$845K
on $4.2M purchase
Total debt
$3.4M
SBA $2.1M + senior + seller note
Overview
About
Franchisees operate standalone or co-branded Häagen-Dazs retail locations, serving premium ice cream and frozen desserts to walk-in customers. Day-to-day responsibilities include staff management, inventory control, point-of-sale operations, customer service, and local marketing within a protected territory.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 15 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Declining unit economics, missing profitability disclosures, and premium category exposure create material risk despite protected territory and no litigation.
Score breakdown · what drove the 49 / 100 rating
- 01MINORDeclining unit count (-1.0% YoY) suggests system contraction despite premium brand positioning
- 02MEDNet income not disclosed in Item 19 — unable to verify actual profitability claims against $704k average revenue
- 03MINORHigh initial investment range ($214k-$567k) with no transparent profitability data creates misalignment of risk/reward
- 04MEDRoyalty structure (4%) combined with undisclosed operating costs makes ROI timeline uncertain
- 05MINORPremium ice cream category vulnerable to economic downturns and seasonal revenue volatility
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
88 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Häagen-Dazs Shop · FDD (2025) PDF