Häagen-Dazs ShopFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Häagen-Dazs Shop franchise requires a total initial investment of $215K – $568K, including a $30K franchise fee and an ongoing 4.0% royalty[2]. Per the 2025 FDD, average unit revenue was $704K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $215K – $568K
- 36th pct Service Resta…
- Avg gross sales
- $704K
- 21st pct Service Resta…
- Royalty
- 4.0%
- 3rd pct Service Resta…
- Units
- 207
- 83rd pct Service Resta…
- SBA default
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = >15% above Quick-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchising since 1983. Systems this mature have refined operations and brand recognition.
Franchised units fell from 208 to 207 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $215K – $568K including a $30K franchise fee, 4.0% ongoing royalty.
- Average unit revenue of $704K/year (median $612K).
- Verdict A (Top Quintile) with a risk score of 31/100.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- The Häagen-Dazs Shoppe Company, Inc.
- Parent company
- Dreyer’s Grand Ice Cream Company, Inc.
- Incorporated in
- NJ
- HQ
- 7500 Flying Cloud Drive, Suite 750, Eden Prairie, Minnesota 55344
- Auditor
- PricewaterhouseCoopers LLP
- Audited financials
- Franchisor revenue
- $9.8M
- vs $10.4M prior year
Overview
About
Franchisees operate standalone or co-branded Häagen-Dazs retail locations, serving premium ice cream and frozen desserts to walk-in customers. Day-to-day responsibilities include staff management, inventory control, point-of-sale operations, customer service, and local marketing within a protected territory.
- CEO
- Adam Hanson
- Headquarters
- MN
- Founded
- 1983
- FDD year
- 2025
- States available
- 29
FDD Item 7 · 2025 filing · 39 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee (New Shop)not refundable | $30K | $30K | |
| Travel and Living Expenses to Attend Application Interview (New Shop) | $1K | $1K | |
| Travel and Living Expenses During Training (New Shop) | $3K | $3K | |
| Leasehold Improvements (New Shop) | $105K | $325K | |
| Deposits and Licenses (New Shop) | $8K | $18K | |
| Equipment, Fixtures and Furnishings (New Shop) | $50K | $115K | |
| Opening Inventory (New Shop) | $6K | $10K | |
| Insurance (New Shop) | $2K | $3K | |
| Additional Funds - Three Months (New Shop) | $10K | $64K | |
| Initial Franchise Fee (New Shop - Existing Franchisee)not refundable | $15K | $15K | |
| Travel and Living Expenses During Training (New Shop - Existing Franchisee) | $0 | $3K | |
| Leasehold Improvements (New Shop - Existing Franchisee) | $105K | $325K | |
| Deposits and Licenses (New Shop - Existing Franchisee) | $8K | $18K | |
| Equipment, Fixtures and Furnishings (New Shop - Existing Franchisee) | $50K | $115K | |
| Opening Inventory (New Shop - Existing Franchisee) | $6K | $10K | |
| Insurance (New Shop - Existing Franchisee) | $2K | $3K | |
| Additional Funds - Three Months (New Shop - Existing Franchisee) | $10K | $64K | |
| Satellite Feenot refundable | $1K | $1K | |
| Travel and Living Expenses During Training (Satellite) | $0 | $3K | |
| Leasehold Improvements (Satellite) | $105K | $325K | |
| Total initial investment | $667K | $2.3M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$120K
17.0% margin
Unlevered ROIC
28%
EBITDA / total invested capital
Payback
3.6 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $215K – $568K
- Better than avg vs category
- Liquid capital req'd
- $10K – $64K
- Better than avg vs category
- Franchise fee
- $15K – $30K
- Better than avg vs category
- Royalty
- 4.0%
- Gross Sales · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 5.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 4.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Transfer fee | $8K |
| Renewal fee | $10K |
| Total fee load | 5.0% of rev |
A 5.0% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
Financial Performance
- Avg gross sales
- $704K
- Per unit, per year
- Median gross sales
- $612K
- Item 19 type
- gross_sales
- Sample size
- 178 units
- vs category median 28 · large
- Range (low → high)
- $133K→$2.2M
- Cohort dispersion (min → max)
- Reporting year
- 2024
- Fiscal year the figures cover
- Transparency
- 4 / 5
- vs category median 4 / 5 · typical
Compared against 453 Quick-Service Restaurants brands
vs Quick-Service Restaurants averages
How Häagen-Dazs Shop Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 207
- Opened
- 9
- Last reporting year
- Closed
- 11
- Turnover rate
- 5.3%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- -1.0%
- Net unit change last year
- 3-yr CAGR
- -0.5%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 10
- Transfer rate
- 4.8%
- Owners selling to other franchisees
- Ceased ops
- 5.3%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 15 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Declining unit economics, missing profitability disclosures, and premium category exposure create material risk despite protected territory and no litigation.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · PricewaterhouseCoopers LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 31 / 100 rating
- 01MINORDeclining unit count (-1.0% YoY) suggests system contraction despite premium brand positioning
- 02MEDNet income not disclosed in Item 19 — unable to verify actual profitability claims against $704k average revenue
- 03MINORHigh initial investment range ($214k-$567k) with no transparent profitability data creates misalignment of risk/reward
- 04MEDRoyalty structure (4%) combined with undisclosed operating costs makes ROI timeline uncertain
- 05MINORPremium ice cream category vulnerable to economic downturns and seasonal revenue volatility
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Radius or Facility |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Minnesota |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 30 hrs
- On-the-job training
- 21 hrs
- Training location
- Eden Prairie, Minnesota
- Ongoing training
- Required
- Field support
- 21 hrs/yr
- On-site visits per year
- POS system
- Treatware POS
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Treatware POS
Item 20 · call current owners
Franchisee Contacts
88 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Häagen-Dazs Shop · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Häagen-Dazs Shop franchise?
The total investment to open a Häagen-Dazs Shop franchise ranges from $215K – $568K, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Häagen-Dazs Shop franchise owners earn?
According to Item 19 of the Häagen-Dazs Shop FDD, the average gross sales per unit is $704K. The median is $612K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Häagen-Dazs Shop's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Häagen-Dazs Shop (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Häagen-Dazs Shop franchise locations are there?
As of their most recent FDD filing, Häagen-Dazs Shop has 207 total units in the United States, including 208 franchised units and 0 company-owned units. 9 new units were opened in the latest reporting year.
Is Häagen-Dazs Shop a good franchise to buy?
FranchiseVerdict rates Häagen-Dazs Shop as a A-grade franchise with a risk score of 31 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.