Urban WaxxFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Urban Waxx franchise requires a total initial investment of $207K – $584K, including a $50K franchise fee and an ongoing 5.5% royalty[2]. Per the 2025 FDD, average unit revenue was $1.2M[2]. Verdict grade: B. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $207K – $584K
- 21st pct Personal Care…
- Avg gross sales
- $1.2M
- 32nd pct Personal Care…
- Royalty
- 5.5%
- 8th pct Personal Care…
- Units
- 9
- 14th pct Personal Care…
- SBA default
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = >15% above Personal Care & Beauty avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 3.1x in gross revenue, well above the typical 1.5-2.5x range.
Started franchising in 2024. Newer systems carry more uncertainty but may offer better territories.
58% cash-on-cash return (based on P&L Bottom Line). Above the 20% threshold most investors target.
Bottom line
- Total investment $207K – $584K including a $50K franchise fee, 5.5% ongoing royalty.
- Average unit revenue of $1.2M/year, with an estimated 58% cash-on-cash return (based on P&L Bottom Line).
- Verdict B (Above Average) with a risk score of 61/100.
- Revenue data based on only 2 reporting units. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- UWFranco, LLC
- CEO title
- CEO
- Shannon Beekman
- CEO experience
- 17 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- OR
- HQ
- 320 SW Century Dr., Suite 405 PMB 400, Bend, OR 97702
- Auditor
- SMITH, BUZZI & ASSOCIATES, LLC
- Audited financials
- Franchisor revenue
- $51K
- Most recent fiscal year
Overview
About
Urban Waxx franchisees operate waxing salons providing hair removal services (facial, body, Brazilian waxing) with likely ancillary offerings like threading or skincare. Day-to-day operations include managing licensed estheticians, scheduling appointments, managing inventory of wax/supplies, maintaining sanitation standards, and handling customer service and retention.
- CEO
- Shannon Beekman
- Headquarters
- OR
- Founded
- 2024
- FDD year
- 2025
- States available
- 2
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $50K | $50K |
| Working capital (3–6 mo) | $15K | $35K |
| Equipment, build-out, other | $142K | $499K |
| Total initial investment | $207K | $584K |
Source: Urban Waxx 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$267K
21.5% margin
Unlevered ROIC
64%
EBITDA / total invested capital
Payback
19 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $207K – $584K
- Better than avg vs category
- Liquid capital req'd
- $15K – $35K
- Better than avg vs category
- Franchise fee
- $50K – $50K
- Better than avg vs category
- Royalty
- 5.5%
- Gross Revenues · typical 6–8%
- Ad fund
- $1,000 per month
- Total fee load
- 5.5%
- vs 9–13% typical
- Payback period
- 1.7 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.5% of gross sales |
| Technology fee | $1K |
| Transfer fee | $13K |
| Renewal fee | $5K |
| Total fee load | 5.5% of rev |
A 5.5% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
Financial Performance
- Avg gross sales
- $1.2M
- Per unit, per year
- Median gross sales
- N/A
- Avg p&l bottom line
- $231K
- Reported as P&L Bottom Line in FDD Item 19
- Cash-on-cash
- 58.4%
- Based on P&L Bottom Line / investment midpoint
- Item 19 type
- Historical Performance
- Sample size
- 2 units
- vs category median 35 · small
- Range (low → high)
- $1.2M→$1.3M
- Cohort dispersion (min → max)
- Transparency
- 6 / 5
- vs category median 4 / 5 · above
Compared against 186 Personal Care & Beauty brands
vs Personal Care & Beauty averages
How Urban Waxx Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 9
- Opened
- 2
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 7
- Corporate units in the system
- % franchised
- 22%
- vs corporate-owned
- Multi-unit owners
- 15.8%
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 2
- Franchisor's next-year forecast
- Ceased ops
- 22.2%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 2 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
2
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Small, stagnant franchise system with undisclosed financial performance data, going concern issues, and high variance in startup costs creates material uncertainty around franchisee returns.
Litigation (Item 3)
No litigation is required to be disclosed in this Item.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · SMITH, BUZZI & ASSOCIATES, LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 61 / 100 rating
- 01MINOROnly 9 units with unknown growth trajectory suggests stagnant or declining system
- 02MEDNo Item 19 (Financial Performance Representations) disclosed limits ability to validate $231k avg net income claim
- 03HIGHGoing Concern = False indicates franchisor may have reported financial instability in FDD
- 04MINORWide investment range ($207k-$584k) suggests inconsistent unit economics or hidden costs
- 05MINOR5.5% royalty on $1.24M avg revenue = $68k annual fee with unclear profitability path
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Radius |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory radius | 3 mi |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Oregon |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation is required to be disclosed in this Item.
Items 10, 11
Training & Operations
- Classroom training
- 40 hrs
- On-the-job training
- 80 hrs
- Training location
- On-site and at franchisor facility
- Ongoing training
- Required
- POS system
- Booker (Mindbody/ClassPass)
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Booker (Mindbody/ClassPass)
Item 20 · call current owners
Franchisee Contacts
3 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Urban Waxx · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Urban Waxx franchise?
The total investment to open a Urban Waxx franchise ranges from $207K – $584K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Urban Waxx franchise owners earn?
According to Item 19 of the Urban Waxx FDD, the average gross sales per unit is $1.2M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Urban Waxx's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Urban Waxx (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Urban Waxx franchise locations are there?
As of their most recent FDD filing, Urban Waxx has 9 total units in the United States, including 2 franchised units and 7 company-owned units. 2 new units were opened in the latest reporting year.
Is Urban Waxx a good franchise to buy?
FranchiseVerdict rates Urban Waxx as a B-grade franchise with a risk score of 61 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Urban Waxx, you can request corrections or provide updated information.
Claim this brandOther Personal Care & Beauty franchises
Compare similar franchise opportunities in the Personal Care & Beauty category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.