FranchiseVerdict
FRESHSLICE PIZZA logo
FV-01004·STRONGExcellent86

Freshslice Pizza

Food & Beverage - PizzaFranchising since 2023Website
Investment
$235K – $511K
42nd pct Pizza
Avg revenue
$920K
15th pct Pizza
Royalty
10.0%
73rd pct Pizza
Units
129
80th pct Pizza
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $235K – $511K including a $55K franchise fee, 10.0% ongoing royalty.
  • Average unit revenue of $920K/year. Estimated payback in 1.7 years.
  • Rated STRONG with a risk score of 52/100. SBA loan default rate of 0.0% across 169 loans (below the industry average).
  • 15 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Freshslice USA LLC
Parent company
Freshslice Holdings Ltd.
Incorporated in
Delaware
HQ
1610 Ingleton Avenue, Burnaby, British Columbia, V5C 5R9
Auditor
Brantley Janson
Audited financials
Franchisor revenue
$0
vs $17K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one FRESHSLICE PIZZA unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $919,800
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $235K–$511K
Working capital
$
FDD reports $12K–$30K

Unlevered ROIC · per unit

16%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$64K
EBITDA margin
7.0%
Total invested
$394K
Payback
73 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

FreshSlice Pizza franchisees operate quick-service or casual-dining pizza restaurants, managing daily food preparation, customer service, inventory, and local marketing. Franchisees generate average gross revenue of ~$920k annually with net income averaging ~$225k, but must navigate complex royalty calculations tied to 'non-core' items while adhering to strict brand standards under intense franchisor oversight.

CEO
Ray J. Russell
Founded
2023
FDD year
2025
States available
0

Item 7 · what it costs

The Vitals

Total investment
$235K – $511K
All-in to open one unit
Liquid capital
$12K – $30K
Cash you must have on hand
Franchise fee
$55K
Royalty
10.0%
typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
11.0%
vs 9–13% typical
Payback period
1.7 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$920K
Per unit, per year
Median gross sales
Item 19 type
Forecasted
Sample size
123 units
vs category median 40 · large
Transparency
9 / 5
vs category median 0 / 5 · above
Revenue rank15th
vs Food & Beverage - Pizza peers
Investment cost rank42th
Lower investment ranks lower (better)
Royalty rate rank73th
Lower royalty = lower percentile (better)
Unit count rank80th
vs Food & Beverage - Pizza peers
Risk score rank22th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
129
Opened
41
Last reporting year
Closed
1
Turnover rate
0.8%
Company-owned
2
Corporate units in the system
% franchised
98%
vs corporate-owned
Net growth (yr3)
+46.0%
Net unit change last year
3-yr CAGR
+86.8%
Compounded over last 3 years
2023
127+40
Franchised units
2024
87
Franchised units
2025
68
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 21 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 21 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
169
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

52
Risk · 0-100
STRONG52 / 100

Aggressive growth (46% YoY), multiple active litigation cases involving franchisee disputes, unclear royalty/revenue structure, and absent going concern disclosure indicate substantial operational and financial risk despite solid average unit economics.

Score breakdown · what drove the 52 / 100 rating

  1. 01HIGHMultiple pending and past litigation involving rebranding breaches, franchise agreement violations, and unpaid promissory notes—primary concern is franchisor enforcement inconsistency and franchisee disputes over obligations
  2. 02MINOR46% YoY unit growth appears unsustainable and may mask underlying franchisee churn; typical mature pizza franchises grow 5-15% YoY, suggesting aggressive recruitment or accounting anomalies
  3. 03MINOR10% royalty on non-core items only is vague and suggests potential revenue recognition disputes; unclear what constitutes 'non-core' and how franchisor audits compliance
  4. 04HIGHNo 'Going Concern' disclosure is FALSE—this is a critical red flag indicating potential financial instability at the corporate level or accounting irregularities
  5. 05HIGHHigh initial investment ($235k-$511k) combined with litigation history and unclear royalty structure creates elevated franchisee default risk
  6. 06MINORUnknown franchise term length is unusual and suggests either unstable agreement terms or lack of transparency in franchise disclosure

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
15
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Washington

Item 11

Training & Operations

Classroom training
24 hrs
On-the-job training
96 hrs
POS system
Snappy Innovations, Inc.
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

82 numbers

Locked
(604) 553-••••
(808) 586-••••
HI
(604) 769-••••

One-time purchase · CSV download · Validation questions included

FDD download

FRESHSLICE PIZZA · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above