Freshly GoFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Freshly Go franchise requires a total initial investment of $27K – $125K, including a $5K franchise fee and an ongoing 5.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $27K – $125K
- 1st pct Service Resta…
- Avg gross sales
- N/A
- 28th pct Service Resta…
- Royalty
- 5.0%
- 7th pct Service Resta…
- Units
- 0
- 0th pct Service Resta…
- SBA default
- N/A
Quick verdict · Full-Service Restaurants · color = vs category peers
Green = >15% above Full-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2025. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $27K – $125K including a $5K franchise fee, 5.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict A (Top Quintile) with a risk score of 52/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Advanced Fresh Concepts Franchise Corp.
- Ultimate parent
- Zensho Holdings Co., Ltd.
- CEO title
- President and Chief Executive Officer
- Vincenzo Calcagni
- CEO experience
- 2025 yrs
- Years in role or industry
- Incorporated in
- CA
- HQ
- 19700 Mariner Avenue, Torrance, California 90503
- Auditor
- SingerLewak LLP
- Audited financials
- Franchisor revenue
- $648.3M
- vs $677.6M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
Freshly Go appears to be a quick-service food or beverage concept (likely healthy/prepared meals based on brand name). Franchisees would operate retail locations preparing and selling fresh food products, managing inventory, staffing, and day-to-day customer service. The exact operational model is unclear due to limited disclosure.
- CEO
- Vincenzo Calcagni
- Headquarters
- CA
- Founded
- 2002
- FDD year
- 2025
- States available
- 0
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $5K | $5K |
| Working capital (3–6 mo) | $12K | $70K |
| Equipment, build-out, other | $10K | $50K |
| Total initial investment | $27K | $125K |
Source: Freshly Go 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $27K – $125K
- Better than avg vs category
- Liquid capital req'd
- $12K – $70K
- Better than avg vs category
- Franchise fee
- $5K – $5K
- Better than avg vs category
- Royalty
- 5.0%
- Gross Sales · typical 6–8%
- Ad fund
- -n/d
- Total fee load
- 5.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Technology fee | $100 |
| Training fee | $500 |
| Transfer fee | $10K |
| Renewal fee | $10K |
| Total fee load | 5.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Full-Service Restaurants averages
How Freshly Go Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 0
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Company-owned
- 0
- Corporate units in the system
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 430
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 15 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 1 7(a) loan on file; statistical reliability is limited below 10 loans.
- Total loans
- 1
- Loan volume
- N/A
- Amount data pending
- Median loan
- N/A
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 0
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Freshly Go exhibits extreme risk: zero operating units, going concern issues, pattern of litigation, no financial disclosure, and unprotected territory make this a HIGH-RISK franchise unlikely to succeed.
Litigation (Item 3)
Four concluded litigation matters: (1) P. Mung v. AFC - franchisee franchise termination dispute (wrongful termination claim, arbitration dismissed for non-payment); (2) Pau Sushi Catering LLC v. AFC - franchisee franchise termination dispute over carbon monoxide treated tuna violation (settled August 2020 with mutual releases); (3) Cherry Lee v. Soe Tun and AFC - employment dispute by sushi chef against franchisee and AFC affiliate for hostile work environment and sexual battery (settled December 2018 for $5,000); (4) Advanced Fresh Concepts Franchise Corp. v. Pilrang Owa d.b.a. Sakura Foods Everett LLC - franchisor action against franchisee (case details incomplete in provided excerpt). No pending litigation disclosed.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · SingerLewak LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 52 / 100 rating
- 01HIGHGoing concern status is FALSE — franchisor may be financially unstable or operationally distressed
- 02MEDZero disclosed operating units with unknown growth trajectory suggests system is either pre-revenue, collapsing, or misrepresented
- 03HIGHFive litigation cases in short history indicate employment disputes, termination conflicts, and royalty/commission disagreements — pattern of franchisor-franchisee friction
- 04MINORNo average revenue or net income disclosure (no Item 19) prevents validation of profit claims and ROI assessment
- 05MINORWide royalty range (5-20% of gross sales) suggests inconsistent or negotiated terms — unclear what drives the variance
- 06MINORNo protected territory means franchisees face direct competition from other Freshly Go locations and potential company-owned units
- 07MINORFive-year term is relatively short; combined with no territory protection, creates instability and renewal uncertainty
- 08MINORExtremely low franchise fee ($5,000) may indicate franchisor lacks capital or confidence in system viability, OR lures under-capitalized franchisees
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | Location |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 15 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | California |
| Litigation count | 5 |
View Item 3 litigation summary
Four concluded litigation matters: (1) P. Mung v. AFC - franchisee franchise termination dispute (wrongful termination claim, arbitration dismissed for non-payment); (2) Pau Sushi Catering LLC v. AFC - franchisee franchise termination dispute over carbon monoxide treated tuna violation (settled August 2020 with mutual releases); (3) Cherry Lee v. Soe Tun and AFC - employment dispute by sushi chef against franchisee and AFC affiliate for hostile work environment and sexual battery (settled December 2018 for $5,000); (4) Advanced Fresh Concepts Franchise Corp. v. Pilrang Owa d.b.a. Sakura Foods Everett LLC - franchisor action against franchisee (case details incomplete in provided excerpt). No pending litigation disclosed.
Items 10, 11
Training & Operations
- Classroom training
- 0 hrs
- On-the-job training
- 20 hrs
- Training location
- In your proposed Freshly Go Counter or other location we choose
- Ongoing training
- Required
- Field support
- 20 hrs/yr
- On-site visits per year
- POS system
- None (uses facility cash registers)
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: None (uses facility cash registers)
Item 20 · call current owners
Franchisee Contacts
20 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Freshly Go · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Freshly Go franchise?
The total investment to open a Freshly Go franchise ranges from $27K – $125K, with an initial franchise fee of $5K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Freshly Go franchise owners earn?
Freshly Go does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Freshly Go's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Freshly Go (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
Is Freshly Go a good franchise to buy?
FranchiseVerdict rates Freshly Go as a A-grade franchise with a risk score of 52 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.