Freshly Go Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Freshly Go, from Advanced Fresh Concepts, is a foodservice franchise operating sushi and Asian food counters inside supermarkets. Franchisees run the in-store counters, managing fresh sushi prep, food safety, and grab-and-go sales.
FranchiseVerdict summary · 2026
A Freshly Go franchise requires a total initial investment of $27K – $125K, including a $5K franchise fee and an ongoing 5.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $27K – $125K
- 1st pct Service Resta…
- Avg gross sales
- N/A
- 0 outlets
- Royalty
- 5.0%
- 7th pct Service Resta…
- Units
- 0
- 0th pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Full-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Full-Service Restaurants avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $27K – $125K including a $5K franchise fee, 5.0% ongoing royalty.
- RETURNSFY ended March 31, 2025 audited financials of franchisor Advanced Fresh Concepts Franchise Corp. Total revenues 694,807,497 = Franchise revenue 408,637,052 + Product revenue 250,728,389 + Retail revenue 35,442,056. other_revenue reflects Retail revenue.
- RISKVerdict C (Average), verdict score 39/100 (higher is better).
- DATANo Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Advanced Fresh Concepts Franchise Corp.
- Parent company
- Advanced Fresh Concepts Corp. (AFCC)
- Ultimate parent
- Zensho Holdings Co., Ltd.
- CEO title
- President and Chief Executive Officer
- Vincenzo Calcagni
- CEO experience
- 2025 yrs
- Years in role or industry
- Incorporated in
- CA
- HQ
- 19700 Mariner Avenue, Torrance, California 90503
- Auditor
- SingerLewak LLP
- Audited financials
- Franchisor revenue
- $694.8M
- vs $677.6M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
- CEO
- Vincenzo Calcagni
- Headquarters
- CA
- Founded
- 2002
- FDD year
- 2025
- States available
- 0
Can you afford it, and what does the money buy?
Entry cost runs 94% below the typical full-service restaurants franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $5K | $5K |
| Working capital (3–6 mo) | $12K | $70K |
| Equipment, build-out, other | $10K | $50K |
| Total initial investment | $27K | $125K |
Source: Freshly Go 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $27K – $125K
- Top 40% of category vs category
- Liquid capital req'd
- $12K – $70K
- Top 40% of category vs category
- Franchise fee
- $5K – $5K
- Top 40% of category vs category
- Royalty
- 5.0%
- percentage · typical 6–8%
- Ad fund
- No current advertising fund or program; franchisor may bi…
- Total fee load
- 5.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Technology fee | $77 |
| Training fee | $500 |
| Transfer fee | $3K |
| Renewal fee | $10K |
| Inventory (initial) | $1K – $10K |
| Total fee load | 5.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Freshly Go did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Freshly Go unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
64%
Above the 30–60% band. Verify revenue is per-unit average
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
FY ended March 31, 2025 audited financials of franchisor Advanced Fresh Concepts Franchise Corp. Total revenues 694,807,497 = Franchise revenue 408,637,052 + Product revenue 250,728,389 + Retail revenue 35,442,056. other_revenue reflects Retail revenue.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 5.0% — below the Full-Service Restaurants average of 7.6%.
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Full-Service Restaurants averages
How Freshly Go Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 0
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Company-owned
- 0
- Corporate units in the system
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 430
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Freshly Go exhibits extreme risk: zero operating units, going concern issues, pattern of litigation, no financial disclosure, and unprotected territory make this a HIGH-RISK franchise unlikely to succeed.
Litigation (Item 3)
4 concluded cases: (1) Pau Sian Mung - wrongful termination claim dismissed 2024; (2) Pau Sushi Catering - breach/fraud claim settled 2020 with mutual releases; (3) Cherry Lee - employment/harassment claim settled 2019 for $5,000; (4) Pilrang Owa - franchisor filed arbitration against franchisee claiming independent contractor status, arbitrator awarded in franchisor's favor with $373K fees, settled Oct 2018; plus Zaw Min Oo improperly reduced commissions claim, award in franchisor's favor with nominal $1,280 to claimant. No pending cases.
Largest disclosed settlement: $5,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · SingerLewak LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 39 / 100 verdict
- 01HIGHGoing concern status is FALSE — franchisor may be financially unstable or operationally distressed
- 02MEDZero disclosed operating units with unknown growth trajectory suggests system is either pre-revenue, collapsing, or misrepresented
- 03HIGHFive litigation cases in short history indicate employment disputes, termination conflicts, and royalty/commission disagreements — pattern of franchisor-franchisee friction
- 04MINORNo average revenue or net income disclosure (no Item 19) prevents validation of profit claims and ROI assessment
- 05MINORWide royalty range (5-20% of gross sales) suggests inconsistent or negotiated terms — unclear what drives the variance
- 06MINORNo protected territory means franchisees face direct competition from other Freshly Go locations and potential company-owned units
- 07MINORFive-year term is relatively short; combined with no territory protection, creates instability and renewal uncertainty
- 08MINORExtremely low franchise fee ($5,000) may indicate franchisor lacks capital or confidence in system viability, OR lures under-capitalized franchisees
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 5.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | none |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 15 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 15 days |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | Yes |
| Arbitration location | Los Angeles, California |
| Jury trial waiver | Yes |
| Governing law | CA |
| Litigation count | 4 |
View Item 3 litigation summary
4 concluded cases: (1) Pau Sian Mung - wrongful termination claim dismissed 2024; (2) Pau Sushi Catering - breach/fraud claim settled 2020 with mutual releases; (3) Cherry Lee - employment/harassment claim settled 2019 for $5,000; (4) Pilrang Owa - franchisor filed arbitration against franchisee claiming independent contractor status, arbitrator awarded in franchisor's favor with $373K fees, settled Oct 2018; plus Zaw Min Oo improperly reduced commissions claim, award in franchisor's favor with nominal $1,280 to claimant. No pending cases.
Items 10, 11
Training & Operations
- Classroom training
- 0 hrs
- On-the-job training
- 20 hrs
- Training location
- Franchisee's proposed Freshly Go Counter or other location designated by AFC
- Ongoing training
- Required
- Field support
- 20 hrs/yr
- On-site visits per year
- Site selection
- Franchisor assigns location from available sites it has contracted with facility owners
- Franchisor financing
- Offered
- Item 10
- POS system
- None (uses facility cash registers)
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: None (uses facility cash registers)
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Freshly Go franchise?
The total investment to open a Freshly Go franchise ranges from $27K – $125K, with an initial franchise fee of $5K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Freshly Go franchise owners earn?
Freshly Go does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Freshly Go FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Freshly Go FDD and qualifies whose outlets they describe.
What is Freshly Go's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Freshly Go (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
Is Freshly Go a good franchise to buy?
FranchiseVerdict rates Freshly Go as a C-grade franchise with a verdict score of 39 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.