FranchiseVerdict
Freshly Go logo
FV-01003·CAUTIONStandard67

Freshly Go

Formerly known as AFC Sushi

Food & Beverage - Full ServiceFranchising since 2025Website
Investment
$27K – $125K
1st pct Full Service
Avg revenue
57th pct Full Service
Royalty
5.0%
15th pct Full Service
Units
0
0th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $27K – $125K including a $5K franchise fee, 5.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 75/100. SBA loan default rate of 0.0% across 1 loans (below the industry average).
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Advanced Fresh Concepts Franchise Corp.
Parent company
Advanced Fresh Concepts Corp. (Immediate Parent); Zensho Holdings Co., Ltd. (Ultimate Parent)
Incorporated in
California
HQ
19700 Mariner Avenue, Torrance, California 90503
Auditor
SingerLewak LLP
Audited financials
Franchisor revenue
$648.3M
vs $677.6M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Freshly Go unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $27K–$125K
Working capital
$
FDD reports $12K–$70K

Unlevered ROIC · per unit

96%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$113K
EBITDA margin
15.0%
Total invested
$117K
Payback
12 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Freshly Go appears to be a quick-service food or beverage concept (likely healthy/prepared meals based on brand name). Franchisees would operate retail locations preparing and selling fresh food products, managing inventory, staffing, and day-to-day customer service. The exact operational model is unclear due to limited disclosure.

CEO
Vincenzo Calcagni
Founded
2002
FDD year
2025
States available
0

Item 7 · what it costs

The Vitals

Total investment
$27K – $125K
All-in to open one unit
Liquid capital
$12K – $70K
Cash you must have on hand
Franchise fee
$5K
Royalty
5.0%
Gross Sales · typical 6–8%
Ad fund
n/d
Total fee load
5.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
0
Opened
0
Last reporting year
Closed
0
Company-owned
0
Corporate units in the system
2023
0±0
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 15 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 15 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
1
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

75
Risk · 0-100
CAUTION75 / 100

Freshly Go exhibits extreme risk: zero operating units, going concern issues, pattern of litigation, no financial disclosure, and unprotected territory make this a HIGH-RISK franchise unlikely to succeed.

Score breakdown · what drove the 75 / 100 rating

  1. 01HIGHGoing concern status is FALSE — franchisor may be financially unstable or operationally distressed
  2. 02MEDZero disclosed operating units with unknown growth trajectory suggests system is either pre-revenue, collapsing, or misrepresented
  3. 03HIGHFive litigation cases in short history indicate employment disputes, termination conflicts, and royalty/commission disagreements — pattern of franchisor-franchisee friction
  4. 04MINORNo average revenue or net income disclosure (no Item 19) prevents validation of profit claims and ROI assessment
  5. 05MINORWide royalty range (5-20% of gross sales) suggests inconsistent or negotiated terms — unclear what drives the variance
  6. 06MINORNo protected territory means franchisees face direct competition from other Freshly Go locations and potential company-owned units
  7. 07MINORFive-year term is relatively short; combined with no territory protection, creates instability and renewal uncertainty
  8. 08MINORExtremely low franchise fee ($5,000) may indicate franchisor lacks capital or confidence in system viability, OR lures under-capitalized franchisees

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Location
Protected territory
No
Initial term
5 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
5
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
California

Item 11

Training & Operations

Classroom training
0 hrs
On-the-job training
20 hrs
POS system
None (uses facility cash registers)
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

20 numbers

Locked
(212) 416-••••
NY
(651) 539-••••
MN
(518) 473-••••
NY

One-time purchase · CSV download · Validation questions included

FDD download

Freshly Go · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above