Freshly Go Franchise Cost, Revenue & Review 2026
- Investment
- $27K – $125K
- Disclosed sales
- not disclosed
- SBA charge-off
- Not SBA-matched
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Freshly Go, from Advanced Fresh Concepts, is a foodservice franchise operating sushi and Asian food counters inside supermarkets. Franchisees run the in-store counters, managing fresh sushi prep, food safety, and grab-and-go sales.
FranchiseVerdict summary · 2026
A Freshly Go franchise requires a total initial investment of $27K – $125K, including a $5K franchise fee and an ongoing 5.0% royalty[2]. This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Limited operating history: franchising since 2025. A system this young has fewer than three years of Item 20 outlet history and rarely enough SBA loans for a charge-off rate, so its grade rests on less evidence than an established system's. Read its Item 20 tables and talk to its first franchisees before relying on the grade. Other new franchisors
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: low - issued within the last 12 months
Evidence: partial✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored4 of 4 headline figures on this page cite a page of the filing.
Overview
- Investment
- $27K – $125K
- 1st pct Service Resta…
- Avg gross sales
- N/A
- 0 outlets
- Royalty
- 5.0%
- 8th pct Service Resta…
- Units
- 0
- 0th pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Full-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Full-Service Restaurants median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $27K – $125K including a $5K franchise fee, 5.0% ongoing royalty.
- RETURNSThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
- RISKVerdict C (Average), verdict score 39/100 (higher is better).
- GROWTHFlat: no net change in franchised outlets in the latest year (0 opened, 0 closed) (Item 20).
- DATAThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Advanced Fresh Concepts Franchise Corp.
- Parent company
- Advanced Fresh Concepts Corp. (AFCC)
- FDD Item 1, page 6 of the 2025 FDD
- Ultimate parent
- Zensho Holdings Co., Ltd.
- FDD Item 1, page 6 of the 2025 FDD
- CEO title
- President and Chief Executive Officer
- Vincenzo Calcagni
- CEO experience
- 2025 yrs
- Years in role or industry
- Incorporated in
- CA
- HQ
- 19700 Mariner Avenue, Torrance, California 90503
- Auditor
- SingerLewak LLP
- Audited financials
- Franchisor revenue
- $694.8M
- vs $677.6M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Same owner · FDD Item 1, page 6
3 other brands on this site name Zensho Holdings Co., Ltd. as parent or ultimate parent in their own FDD.
Grouped by the owner's name as each filing prints it (this page: the 2025 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Vincenzo Calcagni
- Headquarters
- CA
- Founded
- 2002
- FDD year
- 2025
- States available
- 0
Can you afford it, and what does the money buy?
Entry cost runs 89% below the typical full-service restaurants franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $5K | $5K |
| Working capital (3–6 mo) | $12K | $70K |
| Equipment, build-out, other | $10K | $50K |
| Total initial investment | $27K | $125K |
Source: Freshly Go 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $27K – $125K
- Top 40% of category vs category
- Liquid capital req'd
- $12K – $70K
- Top 40% of category vs category
- Franchise fee
- $5K – $5K
- Top 40% of category vs category
- Royalty
- 5.0%
- typical 6–8%
- Ad fund
- No current advertising fund or program; franchisor may bi…
- Total fee load
- 5.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Technology fee | $77 |
| Training fee | $500 |
| Transfer fee | $3K |
| Renewal fee | $10K |
| Inventory (initial) | $1K – $10K |
| Total fee load | 5.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Freshly Go makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one Freshly Go unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, ad fund rate, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
No financial performance representation
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 5.0% — below the Full-Service Restaurants median of 7.0%.
Disclosure
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Full-Service Restaurants medians
How Freshly Go Compares
Category median of published Full-Service Restaurants brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 0
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Company-owned
- 0
- Corporate units in the system
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Signed, not yet open
- 0
- Item 20 Table 5
- Projected new
- 430
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Freshly Go exhibits extreme risk: zero operating units, going concern issues, pattern of litigation, no financial disclosure, and unprotected territory make this a HIGH-RISK franchise unlikely to succeed.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · SingerLewak LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
FY ended March 31, 2025 audited financials of franchisor Advanced Fresh Concepts Franchise Corp. Total revenues 694,807,497 = Franchise revenue 408,637,052 + Product revenue 250,728,389 + Retail revenue 35,442,056. other_revenue reflects Retail revenue.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 39 / 100 verdict
- 01MEDZero disclosed operating units with unknown growth trajectory suggests system is either pre-revenue, collapsing, or misrepresented
- 02HIGHFive litigation cases in short history indicate employment disputes, termination conflicts, and royalty/commission disagreements — pattern of franchisor-franchisee friction
- 03MINORNo average revenue or net income disclosure (no Item 19) prevents validation of profit claims and ROI assessment
- 04MINORWide royalty range (5-20% of gross sales) suggests inconsistent or negotiated terms — unclear what drives the variance
- 05MINORNo protected territory means franchisees face direct competition from other Freshly Go locations and potential company-owned units
- 06MINORFive-year term is relatively short; combined with no territory protection, creates instability and renewal uncertainty
- 07MINORExtremely low franchise fee ($5,000) may indicate franchisor lacks capital or confidence in system viability, OR lures under-capitalized franchisees
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 5.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | No territory protection |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 15 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 15 days |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | Yes |
| Arbitration location | Los Angeles, California |
| Jury trial waiver | Yes |
| Governing law | CA |
| Litigation count | 5 |
Items 10, 11
Training & Operations
- Classroom training
- 0 hrs
- On-the-job training
- 20 hrs
- Training location
- Franchisee's proposed Freshly Go Counter or other location designated by AFC
- Ongoing training
- Required
- Field support
- 20 hrs/yr
- On-site visits per year
- Site selection
- Franchisor assigns location from available sites it has contracted with facility owners
- Franchisor financing
- Offered
- Item 10
- POS system
- None (uses facility cash registers)
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: None (uses facility cash registers)
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Freshly Go franchise?
The total investment to open a Freshly Go franchise ranges from $27K – $125K, with an initial franchise fee of $5K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Freshly Go franchise owners earn?
Freshly Go makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns Freshly Go?
Freshly Go is franchised by Advanced Fresh Concepts Franchise Corp.. Its parent company is Advanced Fresh Concepts Corp. (AFCC). The ultimate parent named in the FDD is Zensho Holdings Co., Ltd.. Source: FDD Item 1, 2025 filing.
What is Item 19 in the Freshly Go FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Freshly Go FDD and qualifies whose outlets they describe.
What is Freshly Go's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Freshly Go (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
Is Freshly Go a good franchise to buy?
FranchiseVerdict rates Freshly Go as a C-grade franchise with a verdict score of 39 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.