FranchiseVerdict
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FV-01001·MODERATEExcellent91

fresh&co

Food & Beverage - Quick ServiceFranchising since 2018Website
Investment
$773K – $1.4M
94th pct Quick Service
Avg revenue
$2.4M
54th pct Quick Service
Royalty
6.0%
46th pct Quick Service
Units
16
39th pct Quick Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $773K – $1.4M including a $45K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $2.4M/year (median $2.5M).
  • Rated MODERATE with a risk score of 62/100. SBA loan default rate of 0.0% across 6 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Fresh Franchise LLC
Parent company
Fresh Franchise Partners LLC
Incorporated in
New York
HQ
130 West 37th Street, New York, New York 10018
Auditor
Citrin Cooperman & Company, LLP
Audited financials
Franchisor revenue
$202K
vs $213K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one fresh&co unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $2,414,804
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: qsr
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $773K–$1.4M
Working capital
$
FDD reports $150K–$300K

Unlevered ROIC · per unit

28%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$362K
EBITDA margin
15.0%
Total invested
$1.3M
Payback
43 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 fresh&co units return on equity?

Edit assumptions

Equity IRR · 5-yr

30.0%

3.71× MOIC

Year-1 DSCR

2.69×

EBITDA ÷ debt service

Equity required

$8.5M

on $19.3M purchase

Total debt

$10.8M

SBA $5.0M + senior + seller note

SBA 7(a) request ($9.7M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Fresh&co franchisees operate fast-casual health-focused restaurants (likely salads, bowls, smoothies, or prepared meals) with POS systems and food preparation operations. Day-to-day involves inventory management, food prep, staffing, customer service, and managing 6% royalty payments on all gross sales regardless of profitability.

CEO
George Tenedios
Founded
2018
FDD year
2024
States available
4

Item 7 · what it costs

The Vitals

Total investment
$773K – $1.4M
All-in to open one unit
Liquid capital
$150K – $300K
Cash you must have on hand
Franchise fee
$45K
Royalty
6.0%
Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$2.4M
Per unit, per year
Median gross sales
$2.5M
Item 19 type
Gross Sales
Sample size
11 units
vs category median 37 · small
Range (low → high)
$1.3M$3.1M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank54th
vs Food & Beverage - Quick Service peers
Investment cost rank94th
Lower investment ranks lower (better)
Royalty rate rank46th
Lower royalty = lower percentile (better)
Unit count rank39th
vs Food & Beverage - Quick Service peers
Risk score rank50th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
16
Opened
1
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
12
Corporate units in the system
% franchised
25%
vs corporate-owned
Net growth (yr3)
+33.3%
Net unit change last year
3-yr CAGR
+100.0%
Compounded over last 3 years
2022
4+1
Franchised units
2023
3
Franchised units
2024
2
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 18 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 18 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
6
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

62
Risk · 0-100
MODERATE62 / 100

Fresh&co presents elevated risk due to franchisor going concern status, missing profitability data, and rapid expansion that may outpace system support infrastructure.

Score breakdown · what drove the 62 / 100 rating

  1. 01MINORNo net income disclosure (Item 19) prevents ROI validation despite $2.4M average revenue
  2. 02HIGHGoing Concern status indicates franchisor financial instability and potential system collapse risk
  3. 03MINORHigh unit growth rate (33.3% YoY) with only 16 units suggests aggressive expansion outpacing operational maturity
  4. 04MINORWide investment range ($772K-$1.39M) indicates inconsistent buildout costs or lack of standardization
  5. 05MINOR6% royalty on gross sales (not net) creates cash flow pressure if margins are thin

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Designated Territory
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
New York

Item 11

Training & Operations

Classroom training
52 hrs
On-the-job training
108 hrs
POS system
Toast
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

22 numbers

Locked
(773) 310-••••
IL
(212) 983-••••
NY
(651) 539-••••
MN

One-time purchase · CSV download · Validation questions included

FDD download

fresh&co · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above