FranchiseVerdict
Freeway Insurance logo
FV-00995·STRONGExcellent91

Freeway Insurance

Formerly known as Confie

Business Services - Tax & FinancialFranchising since 2025Website
Investment
$35K – $84K
26th pct Tax & Financi…
Avg revenue
$467K
24th pct Tax & Financi…
Royalty
14.0%
32nd pct Tax & Financi…
Units
606
85th pct Tax & Financi…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $35K – $84K including a $25K franchise fee, 14.0% ongoing royalty.
  • Average unit revenue of $467K/year (median $384K).
  • Rated STRONG with a risk score of 45/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Confie Franchise Services, LLC
Parent company
Confie Holding II Co. (“CH II”)
Incorporated in
Nevada
HQ
7711 Center Avenue, Suite 200, Huntington Beach, California 92647
Auditor
CoSurge LLC
Audited financials
Franchisor revenue
$588K
vs $2.0M prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Freeway Insurance unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $466,858
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $35K–$84K
Working capital
$
FDD reports $5K–$16K

Unlevered ROIC · per unit

13%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$9K
EBITDA margin
2.0%
Total invested
$70K
Payback
90 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Freeway Insurance franchisees operate as independent insurance agents selling auto, home, and specialty insurance policies to customers. Daily operations include customer consultations, policy comparisons, paperwork processing, customer service management, and lead generation. Franchisees leverage the corporate brand's relationships with insurance carriers while building their own customer base in protected territories.

CEO
Mr. Cesar Soriano
Founded
2021
FDD year
2025
States available
7

Item 7 · what it costs

The Vitals

Total investment
$35K – $84K
All-in to open one unit
Liquid capital
$5K – $16K
Cash you must have on hand
Franchise fee
$25K
Royalty
14.0%
Gross Sales · typical 6–8%
Ad fund
7.0%
typical 3–5%
Total fee load
21.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$467K
Per unit, per year
Median gross sales
$384K
Item 19 type
Revenue
Sample size
298 units
vs category median 112 · large
Range (low → high)
$52K$3.4M
Cohort dispersion
Transparency
4 / 5
vs category median 0 / 5 · above
Revenue rank24th
vs Business Services - Tax & Financial peers
Investment cost rank26th
Lower investment ranks lower (better)
Royalty rate rank32th
Lower royalty = lower percentile (better)
Unit count rank85th
vs Business Services - Tax & Financial peers
Risk score rank12th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
606
Opened
14
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
573
Corporate units in the system
% franchised
5%
vs corporate-owned
Net growth (yr3)
+73.7%
Net unit change last year
3-yr CAGR
Outlier (see FDD)
Likely small-sample artifact
2023
33+14
Franchised units
2024
19
Franchised units
2025
2
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 15 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 15 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
2
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

45
Risk · 0-100
STRONG45 / 100

While Freeway Insurance shows strong unit growth and no litigation, the absence of profitability disclosure combined with a steep 14% royalty rate presents meaningful risk in assessing realistic franchisee earnings.

Score breakdown · what drove the 45 / 100 rating

  1. 01MEDNet income not disclosed in FDD Item 19 — unable to calculate actual ROI or profitability benchmarks
  2. 02MINORHigh royalty burden of 14% on gross revenue significantly impacts bottom-line profitability
  3. 03MINORRapid unit growth of 73.7% YoY may indicate unsustainable expansion or aggressive recruitment over quality support
  4. 04MINORInitial investment range ($34,950–$84,000) is broad, suggesting inconsistent territory valuations or hidden costs
  5. 05MINORNo disclosure of average net profit despite $466,858 average revenue creates opacity around true earnings potential

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Geographic
Protected territory
Yes
Initial term
5 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
California

Item 11

Training & Operations

Classroom training
77 hrs
On-the-job training
0 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

19 numbers

Locked
(410) 576-••••
MD
(317) 232-••••
IN
(518) 473-••••
NY

One-time purchase · CSV download · Validation questions included

FDD download

Freeway Insurance · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above