FiiZ Drinks Franchise Cost, Revenue & Review 2026
- Investment
- $250K – $775K
- Disclosed sales
- $603K
- gross sales, not profit
- SBA charge-off
- Limited · 29 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
FiiZ Drinks is a drive-thru franchise serving customized dirty sodas, specialty drinks, and treats from a modern soda-fountain concept. Franchisees run drive-thru shops managing drink assembly, service, and staffing.
FranchiseVerdict summary · 2026
A FiiZ Drinks franchise requires a total initial investment of $250K – $775K, including a $40K franchise fee and an ongoing 8.0% royalty[2]. Per the 2025 FDD, average unit revenue was $603K[2]. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored6 of 7 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $250K – $775K
- 28th pct Retail
- Avg gross sales
- $603K
- Company-owned onlyNet sales
- Royalty
- 8.0%
- 34th pct Retail
- Units
- 72
- 25th pct Retail
- SBA charge-off
- N/A
Quick verdict · Retail · color = vs category peers
Green = favorable by >10% vs Retail median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $250K – $775K including a $40K franchise fee, 8.0% ongoing royalty.
- RETURNSAverage unit revenue of $603K/year (company-owned outlets only - not franchisee performance).
- RISKVerdict B (Above average), verdict score 65/100 (higher is better).
- GROWTHPositive: net +2 franchised outlets in the latest year (9 opened, 5 closed); 11 signed but not yet open (Item 20).
- GROWTHSystem growing at 35.4% CAGR over 3 years with 72 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- FiiZ Drinks Franchise, LLC
- Parent company
- FiiZ Drinks, Inc.
- FDD Item 1, page 8 of the 2025 FDD
- Ultimate parent
- Stena Group
- FDD Item 1, page 10 of the 2025 FDD
- Predecessor
- SiiP Drinks, LLC
- Prior franchisor entity
- CEO title
- President & Chief Operating Officer
- Scott Ball
- CEO experience
- 24 yrs
- Years in role or industry
- Incorporated in
- UT
- HQ
- 155 North 400 West, Suite 500, Salt Lake City, UT 84103
- Auditor
- Anderson Bradshaw PLLC
- Audited financials
- Franchisor revenue
- $2.3M
- vs $2.4M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
- CEO
- Scott Ball
- Headquarters
- UT
- Founded
- 2017
- FDD year
- 2025
- States available
- 10
Can you afford it, and what does the money buy?
Entry cost runs 53% above the typical retail franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $40K | $40K |
| Working capital (3–6 mo) | $20K | $50K |
| Equipment, build-out, other | $190K | $685K |
| Total initial investment | $250K | $775K |
Source: FiiZ Drinks 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $250K – $775K
- Top 40% of category vs category
- Liquid capital req'd
- $20K – $50K
- Top 40% of category vs category
- Franchise fee
- $40K – $40K
- Top 40% of category vs category
- Royalty
- 8.0%
- Set by a formula · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 8.0% of net sales |
| Marketing / ad fund | 1.0% |
| Technology fee | $10K |
| Transfer fee | $10K |
| Renewal fee | $10K |
| Inventory (initial) | $9K – $18K |
| Total fee load | 9.0% of rev |
What do units actually make?
Average unit sales run 25% below the retail norm.
Company-owned outlets only - not franchisee performance
Reported as net sales, not gross sales
Source: FDD 2025 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for FiiZ Drinks until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$547K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one FiiZ Drinks unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Company-owned outlets only - not franchisee performance
Reported as net sales, not gross sales
- Avg gross sales
- $603K
- Per unit, per year
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- quartile net sales
- Sample size
- 4 outlets
- vs category median 46 · small
- Range (low → high)
- $169K→$1.4MCited, not corroborated — printed on page 56 of the 2025 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Quartile band
- $316K→$965K
- Bottom 25% → top 25%
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 4 / 10
- vs category median 3 / 10 · above
Compared against 278 Retail brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $603K/year in gross sales. Revenue-to-investment ratio: 1.2x. Company-owned outlets only - not franchisee performance.
Fee burden
Total ongoing fee load of 9.0% (near the Retail median).
Disclosure
Transparency score 4/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence. Sample size of 4 outlets — treat as directional only.
Operator retention
System expanding at 35.4% CAGR over 3 years across 72 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Retail medians
How FiiZ Drinks Compares
Category median of published Retail brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 72
- Opened
- 9
- Last reporting year
- Closed
- 5
- Terminated
- 3
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 7.7%
- Company-owned
- 7
- Corporate units in the system
- % franchised
- 90%
- vs corporate-owned
- Net growth (3-yr)
- +35.4%
- Net unit change over 3 years
- 3-yr CAGR
- +35.4%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 3
- Not renewed
- 0
- Signed, not yet open
- 11
- 0.15 per open outlet · Item 20 Table 5
- Projected new
- 6
- Franchisor's next-year forecast
- Transfer rate
- 5.6%
- Owners selling to other franchisees
- Termination rate
- 4.2%
- Franchisor-initiated terminations
- Ceased ops
- 2.8%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 10 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
10
states with franchisees (per FDD Item 12)
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 29
- Loan volume
- $8.1M
- Median loan
- $232K
- 50th percentile
- Charge-off rate
- Limited · 29 loans
- Limited SBA coverage: 29 loans, rate hidden until 10 have resolved and loans reach 2% of franchised units
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Limited · 29 loans
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 15
- Defaults
- 0
- Typical loan rate
- 7.8%
- avg rate to borrowers
- Franchised industry avg
- 10.6%
- n=3,755 loans
- Jobs supported
- 419
- 7.4 per loan
- Lender concentration
- 25%
- top lender's share
Borrower mix: 74% went to startups / new businesses, 26% to established operators
Franchise vs independent — in snack and nonalcoholic beverage bars, franchised businesses charge off at 10.6% vs 8.9% for independents — franchising is associated with 19% higher SBA default risk in this category.
Top lenders financing FiiZ Drinks franchisees
Showing 3 of 15 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for FiiZ Drinks from SBA 7(a) FOIA data.
- Principal loss rate
- 0.0%
- Avg SBA guarantee
- 73%
- Avg interest rate
- 7.79%
- Lender concentration
- 25.0%
- Job velocity
- 7.4 per $100K
- NAICS benchmark
- 7.0%
- NAICS 722515
- Jobs supported
- 419
Top SBA lendersTop lender holds 25% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | America First FCU | 5 | $1.4M | 0.0% |
| 2 | Wasatch Peaks FCU | 5 | $717K | 0.0% |
| 3 | Citizens Bank | 2 | $876K | N/A |
| 4 | Glacier Bank | 1 | $111K | 0.0% |
| 5 | Byline Bank | 1 | $461K | N/A |
| 6 | Cache Valley Bank | 1 | $432K | N/A |
| 7 | Mountain America FCU | 1 | $350K | N/A |
| 8 | Montana Community Development Corp. | 1 | $223K | N/A |
| 9 | State Bank of Southern Utah | 1 | $500K | N/A |
| 10 | Newtek Small Business Finance, Inc. | 1 | $268K | N/A |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| UTUtah | 13 | 0 | 0.0% |
| TXTexas | 3 | 0 | -- |
| AZArizona | 2 | 0 | 0.0% |
| IDIdaho | 1 | 0 | 0.0% |
| WAWashington | 1 | 0 | -- |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Modest growth and non-disclosure of unit-level profitability metrics create significant risk for a capital-intensive beverage franchise with high royalty floors.
Why this reads harsher than the B grade: the grade weighs financial health, unit economics, unit growth, scale, legal, and transparency across the whole filing, while this summary lists individual flags without that weighting. The flags are worth checking with current owners; neither is investment advice.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Anderson Bradshaw PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Audited financial statements (FY2023/2022) for FiiZ Drinks Franchise, LLC are presented as image-based tables in Exhibit C; balance sheet and statement of operations totals are not machine-readable. Notes disclose royalty income of $1,373,814 (2023) and $1,308,719 (2022), plus brand development fee income of $270,805 (2023). Revenue derives substantially from franchise royalties and franchise fees.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 65 / 100 verdict
- 01MEDNet Income not disclosed in FDD Item 19 — impossible to validate profitability claims against $249.5K-$774.5K investment range
- 02MINORMinimal unit growth of 3.2% YoY suggests market saturation or franchisee dissatisfaction in beverage category with intense QSR competition
- 03MINORRoyalty floor of $2,500/month ($30,000 annually) represents 4.9% of average revenue even before percentage royalties kick in — high fixed cost burden on marginal locations
- 04MEDHigh investment range ($249.5K-$774.5K) with no disclosed net income creates inability to calculate payback period or ROI
- 05MINORBeverage-only concept typically operates on thin margins (25-35% COGS) — vulnerable to commodity price swings and traffic dependency
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 1 mi |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Arbitration location | Salt Lake City, Utah |
| Jury trial waiver | Yes |
| Governing law | UT |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 15 hrs
- On-the-job training
- 56 hrs
- Training location
- Corporate training location in Utah (and on-site at franchisee's location)
- Ongoing training
- Required
- Field support
- 32 hrs/yr
- On-site visits per year
- Time to open
- 9 mo
- From signing to launch
- Site selection
- Franchisee with franchisor approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- Franchisor-designated POS system (not named)
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Franchisor-designated POS system (not named)
Item 20 · call current owners
Franchisee Contacts
64 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a FiiZ Drinks franchise?
The total investment to open a FiiZ Drinks franchise ranges from $250K – $775K, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do FiiZ Drinks franchise owners earn?
According to Item 19 of the FiiZ Drinks FDD, the average gross sales per unit is $603K. Important context: Company-owned outlets only - not franchisee performance; Reported as net sales, not gross sales. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns FiiZ Drinks?
FiiZ Drinks is franchised by FiiZ Drinks Franchise, LLC. Its parent company is FiiZ Drinks, Inc.. The ultimate parent named in the FDD is Stena Group. Source: FDD Item 1, 2025 filing.
What is Item 19 in the FiiZ Drinks FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the FiiZ Drinks FDD and qualifies whose outlets they describe.
What is FiiZ Drinks's franchise failure rate?
SBA 7(a) loan charge-off data is not available for FiiZ Drinks (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many FiiZ Drinks franchise locations are there?
As of their most recent FDD filing, FiiZ Drinks has 72 total units in the United States, including 65 franchised units and 7 company-owned units. 9 new units were opened in the latest reporting year.
Is FiiZ Drinks a good franchise to buy?
FranchiseVerdict rates FiiZ Drinks as a B-grade franchise with a verdict score of 65 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.