FranchiseVerdict
FiiZ Drinks logo
FV-00933·STRONGExcellent91

FiiZ Drinks

RetailFranchising since 2017Website
Investment
$250K – $775K
59th pct Retail
Avg revenue
$606K
12th pct Retail
Royalty
Units
72
54th pct Retail
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $250K – $775K including a $40K franchise fee.
  • Average unit revenue of $606K/year (median $505K).
  • Rated STRONG with a risk score of 44/100. SBA loan default rate of 0.0% across 46 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
FiiZ Drinks Franchise, LLC
Parent company
FiiZ Drinks, Inc.
Incorporated in
Utah
HQ
155 North 400 West, Suite 500, Salt Lake City, UT 84103
Auditor
Tanner LLC
Audited financials
Franchisor revenue
$2.3M
vs $2.4M prior year
⚠ Going-concern note
Disclosed in FDD 2024
Status as of 2024; may have been resolved in a later filing we don't yet have.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one FiiZ Drinks unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $606,280
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: retail
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $250K–$775K
Working capital
$
FDD reports $20K–$50K

Unlevered ROIC · per unit

9%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$49K
EBITDA margin
8.0%
Total invested
$547K
Payback
135 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 FiiZ Drinks units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$121K

on $606K purchase

Total debt

$485K

SBA $0.3M + senior + seller note

Overview

About

FiiZ Drinks franchisees operate quick-service beverage counters, likely serving specialty drinks (smoothies, energy drinks, cold brew, or functional beverages). Day-to-day operations include mixing/preparing drinks, managing inventory of perishable inputs, staffing POS registers, and maintaining equipment in high-traffic locations (kiosks, food courts, or standalone shops).

CEO
Scott Ball
Founded
2017
FDD year
2024
States available
8

Item 7 · what it costs

The Vitals

Total investment
$250K – $775K
All-in to open one unit
Liquid capital
$20K – $50K
Cash you must have on hand
Franchise fee
$40K
Royalty
greater of (i) 8% of Net Sales, or (ii) $2,500 per month
Ad fund
1.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$606K
Per unit, per year
Median gross sales
$505K
Item 19 type
Historical Average Net Sales
Sample size
49 units
vs category median 52
Range (low → high)
$169K$1.4M
Cohort dispersion
Transparency
4 / 5
vs category median 3 / 5 · above
Revenue rank12th
vs Retail peers
Investment cost rank59th
Lower investment ranks lower (better)
Royalty rate rank73th
Lower royalty = lower percentile (better)
Unit count rank54th
vs Retail peers
Risk score rank10th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
72
Opened
9
Last reporting year
Closed
5
Turnover rate
6.9%
Company-owned
7
Corporate units in the system
% franchised
90%
vs corporate-owned
Net growth (yr3)
+3.2%
Net unit change last year
3-yr CAGR
+35.4%
Compounded over last 3 years
2022
65+3
Franchised units
2023
63
Franchised units
2024
48
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 16 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 16 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
46
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

44
Risk · 0-100
STRONG44 / 100

Modest growth and non-disclosure of unit-level profitability metrics create significant risk for a capital-intensive beverage franchise with high royalty floors.

Score breakdown · what drove the 44 / 100 rating

  1. 01MEDNet Income not disclosed in FDD Item 19 — impossible to validate profitability claims against $249.5K-$774.5K investment range
  2. 02MINORMinimal unit growth of 3.2% YoY suggests market saturation or franchisee dissatisfaction in beverage category with intense QSR competition
  3. 03MINORRoyalty floor of $2,500/month ($30,000 annually) represents 4.9% of average revenue even before percentage royalties kick in — high fixed cost burden on marginal locations
  4. 04MEDHigh investment range ($249.5K-$774.5K) with no disclosed net income creates inability to calculate payback period or ROI
  5. 05MINORBeverage-only concept typically operates on thin margins (25-35% COGS) — vulnerable to commodity price swings and traffic dependency

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Utah

Item 11

Training & Operations

Classroom training
15 hrs
On-the-job training
56 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

66 numbers

Locked
(415) 972-••••
One Sansome Street, Ste.
CA
(801) 331-••••
UT
(985) 507-••••
LA

One-time purchase · CSV download · Validation questions included

FDD download

FiiZ Drinks · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above