Dirty Dough® Cookies
Bottom line
- Total investment $154K – $510K including a $35K franchise fee, 6.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 61/100. SBA loan default rate of 0.0% across 96 loans (below the industry average).
- System growing at 1000.0% CAGR over 3 years with 69 total units — strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one DIRTY DOUGH® COOKIES unit return on the cash you put in?
Unlevered ROIC · per unit
18%
Below typical band (30–60%)
Overview
About
Dirty Dough franchisees operate quick-service retail cookie and baked goods shops, managing daily operations including food preparation, inventory, staffing, and customer service. Locations typically feature limited menus focused on cookies, brownies, and indulgent baked items, with potential add-ons like milk, coffee, or delivery services.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 33 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Dirty Dough presents HIGH RISK due to active fraud litigation, undisclosed unit economics, explosive growth without financial safeguards, and franchisor going concern issues.
Score breakdown · what drove the 61 / 100 rating
- 01HIGHActive litigation alleging fraudulent inducement and misrepresentation with $465K damages claim from former franchisee
- 02MINORNo Item 19 financial disclosure (average unit volumes, net income, or profitability data)
- 03MINORExplosive unit growth (253.8% YoY) suggests rapid, potentially unsustainable expansion and quality control risk
- 04MINORUnprotected territory creates direct competition risk between franchisees and cannibalization of sales
- 05HIGHGoing Concern status = False indicates potential financial instability at franchisor level
- 06MEDHigh investment range ($153.6K–$510K) with no disclosed average unit economics to justify ROI
- 07MINORNo transparency on average revenue—critical metric absent from franchise disclosure
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
75 numbers
One-time purchase · CSV download · Validation questions included
FDD download
DIRTY DOUGH® COOKIES · FDD (2025) PDF