Dirty Dough® Cookies Franchise Cost, Revenue & Review 2026
- Investment
- $154K – $510K
- Disclosed sales
- not disclosed
- SBA charge-off
- Limited · 48 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Dirty Dough is a quick-service cookie franchise selling stuffed, layered cookies plus brownies and treats. Franchisees run retail cookie shops, managing production, staffing, and takeout and delivery service.
FranchiseVerdict summary · 2026
A DIRTY DOUGH® COOKIES franchise requires a total initial investment of $154K – $510K, including a $35K franchise fee and an ongoing 6.0% royalty[2]. This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored5 of 5 headline figures on this page cite a page of the filing.
Overview
- Investment
- $154K – $510K
- 12th pct Service Resta…
- Avg gross sales
- N/A
- Royalty
- 6.0%
- 48th pct Service Resta…
- Units
- 69
- 71st pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Quick-Service Restaurants median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $154K – $510K including a $35K franchise fee, 6.0% ongoing royalty.
- RETURNSThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
- RISKVerdict C (Average), verdict score 44/100 (higher is better).
- GROWTHPositive: net +13 franchised outlets in the latest year (22 opened, 9 closed) (Item 20).
- GROWTHSystem growing at 353.8% CAGR over 3 years with 69 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Dirty Dough Franchising LLC
- Parent company
- Dirty Dough LLC
- FDD Item 1, page 9 of the 2024 FDD
- Ultimate parent
- Craveworthy LLC
- FDD Item 1, page 9 of the 2024 FDD
- CEO title
- CEO
- Gregory Majewski
- Incorporated in
- UT
- HQ
- 632 N. 2000 W., Unit 110, Lindon, Utah 84042
- Auditor
- Muhammad Zubairy, CPA PC
- Audited financials
- Franchisor revenue
- $2.1M
- vs $708K prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Same owner · FDD Item 1, page 9
6 other brands on this site name Craveworthy LLC as parent or ultimate parent in their own FDD.
- Genghis GrillC
- Sigri Indian BBQC
- Taffer’s TavernD
- Taim Mediterranean KitchenD
- The Budlong Southern ChickenD
- Wing It On!C
Grouped by the owner's name as each filing prints it (this page: the 2024 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Gregory Majewski
- Headquarters
- UT
- Founded
- 2021
- FDD year
- 2024
- States available
- 22
Can you afford it, and what does the money buy?
Entry cost runs 32% below the typical quick-service restaurants franchise.
Source: FDD 2024 · Items 5–7
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $35K | $35K |
| Working capital (3–6 mo) | $2K | $10K |
| Equipment, build-out, other | $117K | $465K |
| Total initial investment | $154K | $510K |
Source: DIRTY DOUGH® COOKIES 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $154K – $510K
- Top 40% of category vs category
- Liquid capital req'd
- $2K – $10K
- Top 40% of category vs category
- Franchise fee
- $35K – $35K
- Middle of category vs category
- Royalty
- 6.0%
- typical 6–8%
- Ad fund
- 4.0%
- typical 3–5%
- Total fee load
- 10.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 4.0% of gross sales |
| Technology fee | $350 |
| Transfer fee | $3K |
| Renewal fee | $3K |
| Inventory (initial) | $3K – $5K |
| Total fee load | 10.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
DIRTY DOUGH® COOKIES makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one DIRTY DOUGH® COOKIES unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
No financial performance representation
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 10.0% — above the Quick-Service Restaurants median of 7.5%.
Disclosure
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator retention
System expanding at 353.8% CAGR over 3 years across 69 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Quick-Service Restaurants medians
How Dirty Dough® Cookies Compares
Category median of published Quick-Service Restaurants brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 69
- Opened
- 22
- Last reporting year
- Closed
- 9
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 13.0%
- Company-owned
- 10
- Corporate units in the system
- % franchised
- 86%
- vs corporate-owned
- Net growth (3-yr)
- Outlier (see FDD)
- Likely small-sample artifact
- 3-yr CAGR
- Outlier (see FDD)
- Likely small-sample artifact
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Transferred
- 0
- Reacquired
- 0
- Franchisor bought back
- Projected new
- 97
- Franchisor's next-year forecast
- Continuity rate
- 86.8%
- Units that stayed open
- Ceased ops
- 13.0%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 22 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
48 current owners across 22 states.
- TX 9
- UT 9
- CO 4
- GA 3
- AZ 2
- ID 2
- MD 2
- OH 2
- PA 2
- AL 1
- AR 1
- CA 1
- +10 more states
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 48
- Loan volume
- $10.4M
- Median loan
- $216K
- average
- Charge-off rate
- Limited · 48 loans
- Limited SBA coverage: 48 loans, rate hidden until 10 have resolved and loans reach 2% of franchised units
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Limited · 48 loans
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 12
- Defaults
- 0
Vintage analysis
Dirty Dough® Cookies charge-off rate by loan vintage
Top lenders financing Dirty Dough® Cookies franchisees
Showing 3 of 12 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for Dirty Dough® Cookies from SBA 7(a) FOIA data.
Top SBA lenders
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | The Huntington National Bank | 34 | $6.7M | 0.0% |
| 2 | MISSINGMAINBANKID | 4 | $1.1M | 0.0% |
| 3 | Three Rivers Federal Credit Union | 1 | $250K | N/A |
| 4 | Zions Bank, A Division of | 1 | $150K | N/A |
| 5 | Celtic Bank Corporation | 1 | $494K | N/A |
| 6 | VelocitySBA, LLC | 1 | $375K | N/A |
| 7 | First Bank of the Lake | 1 | $204K | N/A |
| 8 | CDC Small Business Finance Corp. | 1 | $287K | N/A |
| 9 | OakStar Bank | 1 | $42K | N/A |
| 10 | Jonah Bank of Wyoming | 1 | $179K | N/A |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| TXTexas | 13 | 0 | 0.0% |
| AZArizona | 5 | 0 | 0.0% |
| CACalifornia | 4 | 0 | -- |
| GAGeorgia | 4 | 0 | -- |
| IDIdaho | 3 | 0 | -- |
| UTUtah | 3 | 0 | 0.0% |
| INIndiana | 2 | 0 | -- |
| MDMaryland | 2 | 0 | 0.0% |
| MIMichigan | 2 | 0 | -- |
| OHOhio | 2 | 0 | -- |
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Dirty Dough presents HIGH RISK due to active fraud litigation, undisclosed unit economics, explosive growth without financial safeguards, and franchisor going concern issues.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
Making Dough N. Ogden LLC et al v. Dirty Dough Franchising LLC (Case No. 240400183): former franchisee alleging fraudulent inducement, negligent misrepresentation, unjust enrichment; seeking $465,000 in damages plus rescission; filed January 25, 2024 in Utah Fourth District Court; in discovery phase as of issuance date
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Muhammad Zubairy, CPA PC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Audited statements of operations for years ended December 31, 2023 and 2022 (auditor: Muhammad Zubairy, CPA PC). 2023 Total Revenues $2,082,596 comprised Royalties $342,840, Franchise Fees $421,547, Marketing income $185,373, Sales $894,404, Other $238,432; net loss $(2,347,741); members' equity (deficit) $(2,287,560).
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 44 / 100 verdict
- 01HIGHActive litigation alleging fraudulent inducement and misrepresentation with $465K damages claim from former franchisee
- 02MINORNo Item 19 financial disclosure (average unit volumes, net income, or profitability data)
- 03MINORExplosive unit growth (253.8% YoY) suggests rapid, potentially unsustainable expansion and quality control risk
- 04MINORUnprotected territory creates direct competition risk between franchisees and cannibalization of sales
- 05MEDHigh investment range ($153.6K–$510K) with no disclosed average unit economics to justify ROI
- 06MINORNo transparency on average revenue—critical metric absent from franchise disclosure
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 10.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 1 mi |
| Territory population | 50,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Not allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 3 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 60 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 14 |
| Curable defaultsℹ | 9 |
| Mandatory arbitration | Yes |
| Arbitration location | Salt Lake City, Utah |
| Jury trial waiver | Yes |
| Governing law | UT |
| Litigation count | 1 |
View Item 3 litigation summary
Making Dough N. Ogden LLC et al v. Dirty Dough Franchising LLC (Case No. 240400183): former franchisee alleging fraudulent inducement, negligent misrepresentation, unjust enrichment; seeking $465,000 in damages plus rescission; filed January 25, 2024 in Utah Fourth District Court; in discovery phase as of issuance date
Items 10, 11
Training & Operations
- Classroom training
- 41 hrs
- On-the-job training
- 14 hrs
- Training location
- Cincinnati, Ohio
- Ongoing training
- Required
- Time to open
- 7 mo
- From signing to launch
- Site selection
- Franchisee with franchisor approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- Toast POS
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Toast POS
Item 20 · call current owners
Franchisee Contacts
48 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a DIRTY DOUGH® COOKIES franchise?
The total investment to open a DIRTY DOUGH® COOKIES franchise ranges from $154K – $510K, with an initial franchise fee of $35K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do DIRTY DOUGH® COOKIES franchise owners earn?
DIRTY DOUGH® COOKIES makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns DIRTY DOUGH® COOKIES?
DIRTY DOUGH® COOKIES is franchised by Dirty Dough Franchising LLC. Its parent company is Dirty Dough LLC. The ultimate parent named in the FDD is Craveworthy LLC. Source: FDD Item 1, 2024 filing.
What is Item 19 in the DIRTY DOUGH® COOKIES FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the DIRTY DOUGH® COOKIES FDD and qualifies whose outlets they describe.
What is DIRTY DOUGH® COOKIES's franchise failure rate?
SBA 7(a) loan charge-off data is not available for DIRTY DOUGH® COOKIES (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many DIRTY DOUGH® COOKIES franchise locations are there?
As of their most recent FDD filing, DIRTY DOUGH® COOKIES has 69 total units in the United States, including 59 franchised units and 10 company-owned units. 22 new units were opened in the latest reporting year.
Is DIRTY DOUGH® COOKIES a good franchise to buy?
FranchiseVerdict rates DIRTY DOUGH® COOKIES as a C-grade franchise with a verdict score of 44 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent DIRTY DOUGH® COOKIES, you can request corrections or provide updated information.
Other Quick-Service Restaurants franchises
Compare similar franchise opportunities in the Quick-Service Restaurants category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.