Dirty Dough® CookiesFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A DIRTY DOUGH® COOKIES franchise requires a total initial investment of $154K – $510K, including a $35K franchise fee and an ongoing 6.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). SBA 7(a) loans show a 0.0% charge-off rate across 48 loans[1]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $154K – $510K
- 19th pct Service Resta…
- Avg gross sales
- N/A
- 59th pct Service Resta…
- Royalty
- 6.0%
- 44th pct Service Resta…
- Units
- 69
- 68th pct Service Resta…
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = >15% above Quick-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Only 0.0% of 48 SBA loans charged off, well below the 16% franchise average.
The system grew 254% year-over-year. Fast growth means demand, but can strain support.
Bottom line
- Total investment $154K – $510K including a $35K franchise fee, 6.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict A (Top Quintile) with a risk score of 5/100. SBA loan charge-off rate of 0.0% across 48 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- System growing at 1000.0% CAGR over 3 years with 69 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Dirty Dough Franchising LLC
- Parent company
- Dirty Dough LLC
- Ultimate parent
- Craveworthy LLC
- CEO title
- CEO
- Gregory Majewski
- Incorporated in
- UT
- HQ
- 632 N. 2000 W., Unit 110, Lindon, Utah 84042
- Auditor
- Muhammad Zubairy, CPA PC
- Audited financials
- Franchisor revenue
- $708K
- vs $2.1M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
Dirty Dough franchisees operate quick-service retail cookie and baked goods shops, managing daily operations including food preparation, inventory, staffing, and customer service. Locations typically feature limited menus focused on cookies, brownies, and indulgent baked items, with potential add-ons like milk, coffee, or delivery services.
- CEO
- Gregory Majewski
- Headquarters
- UT
- Founded
- 2021
- FDD year
- 2025
- States available
- 22
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $35K | $35K |
| Working capital (3–6 mo) | $2K | $10K |
| Equipment, build-out, other | $117K | $465K |
| Total initial investment | $154K | $510K |
Source: DIRTY DOUGH® COOKIES 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $154K – $510K
- Better than avg vs category
- Liquid capital req'd
- $2K – $10K
- Better than avg vs category
- Franchise fee
- $35K – $35K
- Near category avg vs category
- Royalty
- 6.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 4.0%
- typical 3–5%
- Total fee load
- 10.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 4.0% of gross sales |
| Technology fee | $350 |
| Training fee | $500 |
| Transfer fee | $3K |
| Renewal fee | $3K |
| Total fee load | 10.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Quick-Service Restaurants averages
How Dirty Dough® Cookies Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 69
- Opened
- 34
- Last reporting year
- Closed
- 1
- Turnover rate
- 1.4%
- Company-owned
- 14
- Corporate units in the system
- % franchised
- 80%
- vs corporate-owned
- Net growth (yr3)
- Outlier (see FDD)
- Likely small-sample artifact
3-year detail · Item 20
- Transfers (3yr)
- 5
- Continuity rate
- 86.8%
- Units that stayed open
- Ceased ops
- 13.0%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 33 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 48
- Loan volume
- $10.4M
- Median loan
- $216K
- average
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 12
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
With a 0.0% charge-off rate across 48 loans, banks have historically viewed this brand favorably for lending.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Dirty Dough presents HIGH RISK due to active fraud litigation, undisclosed unit economics, explosive growth without financial safeguards, and franchisor going concern issues.
Litigation (Item 3)
Making Dough N. Ogden LLC et al v. Dirty Dough Franchising LLC (Case No. 240400183, filed January 25, 2024, Fourth District Court, Utah County, Utah). Former franchisee alleging fraudulent inducement, negligent misrepresentation, and unjust enrichment. Damages sought: $465,000. Currently in discovery phase.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Muhammad Zubairy, CPA PC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 5 / 100 rating
- 01HIGHActive litigation alleging fraudulent inducement and misrepresentation with $465K damages claim from former franchisee
- 02MINORNo Item 19 financial disclosure (average unit volumes, net income, or profitability data)
- 03MINORExplosive unit growth (253.8% YoY) suggests rapid, potentially unsustainable expansion and quality control risk
- 04MINORUnprotected territory creates direct competition risk between franchisees and cannibalization of sales
- 05HIGHGoing Concern status = False indicates potential financial instability at franchisor level
- 06MEDHigh investment range ($153.6K–$510K) with no disclosed average unit economics to justify ROI
- 07MINORNo transparency on average revenue—critical metric absent from franchise disclosure
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Radius/Population |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Territory radius | 1.5 mi |
| Territory population | 50,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 3 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 60 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Salt Lake City, Utah |
| Jury trial waiver | Yes |
| Governing law | Utah |
| Litigation count | 1 |
View Item 3 litigation summary
Making Dough N. Ogden LLC et al v. Dirty Dough Franchising LLC (Case No. 240400183, filed January 25, 2024, Fourth District Court, Utah County, Utah). Former franchisee alleging fraudulent inducement, negligent misrepresentation, and unjust enrichment. Damages sought: $465,000. Currently in discovery phase.
Items 10, 11
Training & Operations
- Classroom training
- 41 hrs
- On-the-job training
- 14 hrs
- Training location
- On-site
- Ongoing training
- Required
- POS system
- Toast POS
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Toast POS
Item 20 · call current owners
Franchisee Contacts
75 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
DIRTY DOUGH® COOKIES · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a DIRTY DOUGH® COOKIES franchise?
The total investment to open a DIRTY DOUGH® COOKIES franchise ranges from $154K – $510K, with an initial franchise fee of $35K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do DIRTY DOUGH® COOKIES franchise owners earn?
DIRTY DOUGH® COOKIES does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is DIRTY DOUGH® COOKIES's franchise failure rate?
Based on SBA 7(a) loan data, DIRTY DOUGH® COOKIES has a charge-off rate of 0.0% across 48 loans, meaning 0.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many DIRTY DOUGH® COOKIES franchise locations are there?
As of their most recent FDD filing, DIRTY DOUGH® COOKIES has 69 total units in the United States, including 4 franchised units and 14 company-owned units. 34 new units were opened in the latest reporting year.
Is DIRTY DOUGH® COOKIES a good franchise to buy?
FranchiseVerdict rates DIRTY DOUGH® COOKIES as a A-grade franchise with a risk score of 5 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.