FranchiseVerdict
Daycation for Seniors logo
FV-00712·MODERATEExcellent86

Daycation for Seniors

Formerly known as DFS Furniture

Health & Wellness - Senior CareFranchising since 2022Website
Investment
$218K – $398K
92nd pct Senior Care
Avg revenue
$1.0M
37th pct Senior Care
Royalty
7.0%
50th pct Senior Care
Units
3
10th pct Senior Care
SBA default

Bottom line

  • Total investment $218K – $398K including a $59K franchise fee, 7.0% ongoing royalty.
  • Average unit revenue of $1.0M/year.
  • Rated MODERATE with a risk score of 60/100.

Item 1 · who you're contracting with

The Franchisor

Legal entity
DFS Franchising, Inc.
Incorporated in
Delaware
HQ
6011 Stanford Ranch Rd, Ste. 105, Rocklin, CA 95765
Auditor
NAPER CPA GROUP
Audited financials
Franchisor revenue
$21K
vs $23K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Daycation for Seniors unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,003,718
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $218K–$398K
Working capital
$
FDD reports $40K–$60K

Unlevered ROIC · per unit

62%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$221K
EBITDA margin
22.0%
Total invested
$358K
Payback
19 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Daycation for Seniors units return on equity?

Edit assumptions

Equity IRR · 5-yr

34.1%

4.34× MOIC

Year-1 DSCR

2.38×

EBITDA ÷ debt service

Equity required

$5.5M

on $15.1M purchase

Total debt

$9.5M

SBA $5.0M + senior + seller note

SBA 7(a) request ($7.5M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Daycation for Seniors operates recreational day programs and activities for senior citizens, likely managing scheduling, activity planning, transportation coordination, and customer engagement. Franchisees manage day-to-day operations including staff hiring, program delivery, marketing to senior communities, and revenue collection from participants or their families.

CEO
Paul Kelly
Founded
2022
FDD year
2025
States available
1

Item 7 · what it costs

The Vitals

Total investment
$218K – $398K
All-in to open one unit
Liquid capital
$40K – $60K
Cash you must have on hand
Franchise fee
$59K
Royalty
7.0%
Percentage of Gross Sales with a Monthly Minimum · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.0M
Per unit, per year
Median gross sales
Item 19 type
Single affiliate-owned outlet
Sample size
1 units
vs category median 23 · small
Transparency
3 / 5
vs category median 4 / 5 · below
Revenue rank37th
vs Health & Wellness - Senior Care peers
Investment cost rank92th
Lower investment ranks lower (better)
Royalty rate rank50th
Lower royalty = lower percentile (better)
Unit count rank10th
vs Health & Wellness - Senior Care peers
Risk score rank60th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
3
Opened
2
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
67%
vs corporate-owned
2023
2+2
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 10 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 10 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

60
Risk · 0-100
MODERATE60 / 100

Early-stage franchise with opacity around profitability, unproven unit economics, and corporate financial instability creates substantial risk despite protected territory and lack of litigation.

Score breakdown · what drove the 60 / 100 rating

  1. 01MEDOnly 3 units system-wide with no disclosed growth trajectory suggests minimal brand traction and unproven scalability
  2. 02MEDNet income not disclosed despite average revenue of $1M+ — inability or unwillingness to share profitability is a major transparency red flag
  3. 03HIGHGoing Concern status is FALSE, indicating potential financial instability at corporate level
  4. 04MINORHigh royalty floor of $1,800/month (~$21,600 annually) means break-even is difficult even with modest revenue, creating cash flow pressure
  5. 05MINORSignificant investment range ($218K-$398K) with no Item 19 financial data makes ROI projections impossible to validate
  6. 06MEDTiny franchise system (3 units) creates concentration risk and limited peer network for franchisee support

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius or specific boundaries
Protected territory
Yes
Initial term
10 years
Online sales rights
Granted
Franchisor can compete
No
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
California

Item 11

Training & Operations

Classroom training
40 hrs
On-the-job training
58 hrs
POS system
POS/CRM system
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

16 numbers

Locked
(517) 373-••••
MI
(808) 586-••••
HI
(410) 576-••••
MD

One-time purchase · CSV download · Validation questions included

FDD download

Daycation for Seniors · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above