Daycation for Seniors Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Daycation for Seniors is a senior care franchise operating adult day programs with dementia-friendly activities and supervision. Franchisees run the centers, managing staff, programming, and client care.
FranchiseVerdict summary · 2026
A Daycation for Seniors franchise requires a total initial investment of $218K – $398K, including a $59K franchise fee and an ongoing 7.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $218K – $398K
- 94th pct Senior Care
- Avg gross sales
- N/A
- Company-owned onlyn=1
- Royalty
- 7.0%
- 56th pct Senior Care
- Units
- 3
- 12th pct Senior Care
- SBA charge-off
- N/A
Quick verdict · Senior Care · color = vs category peers
Green = favorable by >10% vs Senior Care avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $218K – $398K including a $59K franchise fee, 7.0% ongoing royalty.
- RETURNSItem 19 covers the single affiliate-owned location in Rocklin, California for calendar 2024. The franchisor notes affiliates pay it no royalties or marketing fees. Two franchised outlets opened during 2024; neither traded for a full year.
- RISKVerdict B (Above average), verdict score 48/100 (higher is better).
- DATAItem 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- DFS Franchising, Inc.
- CEO title
- President/CEO
- Paul Kelly
- Incorporated in
- DE
- HQ
- 6011 Stanford Ranch Rd, Ste. 105, Rocklin, CA 95765
- Auditor
- Omar Alnuaimi, CPA
- Audited financials
- Franchisor revenue
- $23K
- vs $21K prior year
Affiliated brands
- Daycation for Seniors Activity Day Center
- does
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Paul Kelly
- Headquarters
- CA
- Founded
- 2022
- FDD year
- 2025
- States available
- 1
Can you afford it, and what does the money buy?
Entry cost runs 19% above the typical senior care franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown18 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $59K | $59K | |
| Rent and Lease Security Deposit | $3K | $16K | |
| Utilities | $500 | $1K | |
| Leasehold Improvementsnot refundable | $81K | $205K | |
| Market Introduction Programnot refundable | $5K | $9K | |
| Furniture, Fixtures, and Equipmentnot refundable | $9K | $13K | |
| Computer Systemsnot refundable | $1K | $2K | |
| Insurancenot refundable | $1K | $3K | |
| Signagenot refundable | $4K | $6K | |
| Social Services Applicationnot refundable | $2K | $2K | |
| Opening Inventorynot refundable | $4K | $7K | |
| Licenses and Permitsnot refundable | $2K | $3K | |
| Dues and Subscriptionsnot refundable | $400 | $1K | |
| Professional Fees (lawyer, accountant, etc.)not refundable | $2K | $3K | |
| Travel, Lodging and Meals for Initial Trainingnot refundable | $5K | $8K | |
| Additional Funds (for first 3 months)not refundable | $40K | $60K | |
| Additional Initial Franchise Fees for 2-4 Units (MUDA)not refundable | $60K | $120K | |
| Business Planning and Miscellaneous Expenses (MUDA)not refundable | $1K | $5K | |
| Total initial investment | $279K | $523K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $218K – $398K
- Bottom third — review vs category
- Liquid capital req'd
- $40K – $60K
- Bottom third — review vs category
- Franchise fee
- $59K – $59K
- Bottom third — review vs category
- Royalty
- 7.0%
- formula · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $35 |
| Training fee | $3K |
| Transfer fee | $20K |
| Inventory (initial) | $4K – $7K |
| Total fee load | 8.0% of rev |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Daycation for Seniors did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Daycation for Seniors unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
36%
Within the 30–60% "attractive franchise" band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Item 19 covers the single affiliate-owned location in Rocklin, California for calendar 2024. The franchisor notes affiliates pay it no royalties or marketing fees. Two franchised outlets opened during 2024; neither traded for a full year.
Company-owned outlets only - not franchisee performance
Based on a single reporting unit - not a system average
- Item 19 type
- gross sales
- Sample size
- 1
- vs category median 22 · small
- Reported figure
- $1.0M
- A single outlet — not a range
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 3 / 10
- vs category median 4 / 10 · below
Compared against 79 Senior Care brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 8.0% (near the Senior Care average).
Disclosure
Item 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Senior Care averages
How Daycation for Seniors Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 3
- Opened
- 2
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 67%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 2
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Early-stage franchise with opacity around profitability, unproven unit economics, and corporate financial instability creates substantial risk despite protected territory and lack of litigation.
Litigation (Item 3)
No litigation required to be disclosed.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Omar Alnuaimi, CPA
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 48 / 100 verdict
- 01MEDOnly 3 units system-wide with no disclosed growth trajectory suggests minimal brand traction and unproven scalability
- 02MEDNet income not disclosed despite average revenue of $1M+ — inability or unwillingness to share profitability is a major transparency red flag
- 03HIGHGoing Concern status is FALSE, indicating potential financial instability at corporate level
- 04MINORHigh royalty floor of $1,800/month (~$21,600 annually) means break-even is difficult even with modest revenue, creating cash flow pressure
- 05MEDTiny franchise system (3 units) creates concentration risk and limited peer network for franchisee support
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Territory type | exclusive |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory population | 75,000 |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 5 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 1 |
| Mandatory arbitration | Yes |
| Arbitration location | Rocklin, California |
| Jury trial waiver | Yes |
| Governing law | CA |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed.
Items 10, 11
Training & Operations
- Classroom training
- 40 hrs
- On-the-job training
- 58 hrs
- Training location
- Franchisor's location (Rocklin, CA) or franchisee's location
- Ongoing training
- Optional
- Time to open
- 7 mo
- From signing to launch
- Site selection
- Franchisee with franchisor approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- POS/CRM system
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: POS/CRM system
Item 20 · call current owners
Franchisee Contacts
1 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Daycation for Seniors · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Daycation for Seniors franchise?
The total investment to open a Daycation for Seniors franchise ranges from $218K – $398K, with an initial franchise fee of $59K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Daycation for Seniors franchise owners earn?
Daycation for Seniors does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Daycation for Seniors FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Daycation for Seniors FDD and qualifies whose outlets they describe.
What is Daycation for Seniors's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Daycation for Seniors (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Daycation for Seniors franchise locations are there?
As of their most recent FDD filing, Daycation for Seniors has 3 total units in the United States, including 2 franchised units and 1 company-owned units. 2 new units were opened in the latest reporting year.
Is Daycation for Seniors a good franchise to buy?
FranchiseVerdict rates Daycation for Seniors as a B-grade franchise with a verdict score of 48 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.