Daycation for Seniors Franchise Cost, Revenue & Review 2026
- Investment
- $218K – $398K
- Disclosed sales
- partial, no system average
- SBA charge-off
- Not SBA-matched
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Daycation for Seniors is a senior care franchise operating adult day programs with dementia-friendly activities and supervision. Franchisees run the centers, managing staff, programming, and client care.
FranchiseVerdict summary · 2026
A Daycation for Seniors franchise requires a total initial investment of $218K – $398K, including a $59K franchise fee and an ongoing 7.0% royalty[2]. The 2025 FDD on file does not yield a unit-revenue figure we can publish. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored6 of 6 headline figures on this page cite a page of the filing.
Overview
- Investment
- $218K – $398K
- 94th pct Senior Care
- Avg gross sales
- N/A
- Company-owned onlyn=1
- Royalty
- 7.0%
- 77th pct Senior Care
- Units
- 3
- 10th pct Senior Care
- SBA charge-off
- N/A
Quick verdict · Senior Care · color = vs category peers
Green = favorable by >10% vs Senior Care median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $218K – $398K including a $59K franchise fee, 7.0% ongoing royalty.
- RETURNSItem 19 covers the single affiliate-owned location in Rocklin, California for calendar 2024. The franchisor notes affiliates pay it no royalties or marketing fees. Two franchised outlets opened during 2024; neither traded for a full year.
- RISKVerdict B (Above average), verdict score 48/100 (higher is better).
- GROWTHPositive: net +2 franchised outlets in the latest year (2 opened, 0 closed) (Item 20).
- DATAItem 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- DFS Franchising, Inc.
- CEO title
- President/CEO
- Paul Kelly
- Incorporated in
- DE
- HQ
- 6011 Stanford Ranch Rd, Ste. 105, Rocklin, CA 95765
- Auditor
- Omar Alnuaimi, CPA
- Audited financials
- Franchisor revenue
- $23K
- vs $21K prior year
Affiliated brands
- Daycation for Seniors Activity Day Center
- does
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Paul Kelly
- Headquarters
- CA
- Founded
- 2022
- FDD year
- 2025
- States available
- 1
Can you afford it, and what does the money buy?
Entry cost runs 125% above the typical senior care franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown16 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $59K | $59K | |
| Rent and Lease Security Deposit | $3K | $16K | |
| Utilities | $500 | $1K | |
| Leasehold Improvementsnot refundable | $81K | $205K | |
| Market Introduction Programnot refundable | $5K | $9K | |
| Furniture, Fixtures, and Equipmentnot refundable | $9K | $13K | |
| Computer Systemsnot refundable | $1K | $2K | |
| Insurancenot refundable | $1K | $3K | |
| Signagenot refundable | $4K | $6K | |
| Social Services Applicationnot refundable | $2K | $2K | |
| Opening Inventorynot refundable | $4K | $7K | |
| Licenses and Permitsnot refundable | $2K | $3K | |
| Dues and Subscriptionsnot refundable | $400 | $1K | |
| Professional Fees (lawyer, accountant, etc.)not refundable | $2K | $3K | |
| Travel, Lodging and Meals for Initial Trainingnot refundable | $5K | $8K | |
| Additional Funds (for first 3 months)not refundable | $40K | $60K | |
| Total initial investment | $218K | $398K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $218K – $398K
- Bottom third — review vs category
- Liquid capital req'd
- $40K – $60K
- Bottom third — review vs category
- Franchise fee
- $59K – $59K
- Bottom third — review vs category
- Royalty
- 7.0%
- Set by a formula · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 1.0% |
| Technology fee | $35 |
| Training fee | $3K |
| Transfer fee | $20K |
| Inventory (initial) | $4K – $7K |
| Total fee load | 8.0% of rev |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
No Item 19 revenue figure for Daycation for Seniors is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one Daycation for Seniors unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Item 19 covers the single affiliate-owned location in Rocklin, California for calendar 2024. The franchisor notes affiliates pay it no royalties or marketing fees. Two franchised outlets opened during 2024; neither traded for a full year.
Company-owned outlets only - not franchisee performance
Based on a single reporting unit - not a system average
- Item 19 type
- gross sales
- Sample size
- 1
- vs category median 22 · small
- Reported figure
- $1.0MCited, not corroborated — printed on page 36 of the 2025 FDD. Nothing else in our record independently restates or re-derives it.
- A single outlet — not a range
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 3 / 10
- vs category median 4 / 10 · below
Compared against 79 Senior Care brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 8.0% (near the Senior Care median).
Disclosure
Item 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Senior Care medians
How Daycation for Seniors Compares
Category median of published Senior Care brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 3
- Opened
- 2
- Last reporting year
- Closed
- 0
- Turnover rate
- N/A
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 67%
- vs corporate-owned
Last fiscal year · Item 20 exits and transfers
- Signed, not yet open
- 0
- 0.00 per open outlet · Item 20 Table 5
- Projected new
- 1
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Early-stage franchise with opacity around profitability, unproven unit economics, and corporate financial instability creates substantial risk despite protected territory and lack of litigation.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation required to be disclosed.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Omar Alnuaimi, CPA
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 48 / 100 verdict
- 01MEDOnly 3 units system-wide with no disclosed growth trajectory suggests minimal brand traction and unproven scalability
- 02MEDNet income not disclosed despite average revenue of $1M+ — inability or unwillingness to share profitability is a major transparency red flag
- 03MINORHigh royalty floor of $1,800/month (~$21,600 annually) means break-even is difficult even with modest revenue, creating cash flow pressure
- 04MEDTiny franchise system (3 units) creates concentration risk and limited peer network for franchisee support
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Territory type | Exclusive territory |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory population | 75,000 |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 5 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 1 |
| Mandatory arbitration | Yes |
| Arbitration location | Rocklin, California |
| Jury trial waiver | Yes |
| Governing law | CA |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed.
Items 10, 11
Training & Operations
- Classroom training
- 40 hrs
- On-the-job training
- 58 hrs
- Training location
- Franchisor's location (Rocklin, CA) or franchisee's location
- Ongoing training
- Optional
- Time to open
- 7 mo
- From signing to launch
- Site selection
- Franchisee with franchisor approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- POS/CRM system
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: POS/CRM system
Item 20 · call current owners
Franchisee Contacts
1 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Daycation for Seniors franchise?
The total investment to open a Daycation for Seniors franchise ranges from $218K – $398K, with an initial franchise fee of $59K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Daycation for Seniors franchise owners earn?
Item 19 of the Daycation for Seniors FDD discloses outlet figures from $1.0M to $1.0M but no single average across all outlets. These are gross sales figures, not profit; the Revenue section shows what the filing reports and on what basis. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns Daycation for Seniors?
Daycation for Seniors is franchised by DFS Franchising, Inc.. Source: FDD Item 1, 2025 filing.
What is Item 19 in the Daycation for Seniors FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Daycation for Seniors FDD and qualifies whose outlets they describe.
What is Daycation for Seniors's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Daycation for Seniors (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Daycation for Seniors franchise locations are there?
As of their most recent FDD filing, Daycation for Seniors has 3 total units in the United States, including 2 franchised units and 1 company-owned units. 2 new units were opened in the latest reporting year.
Is Daycation for Seniors a good franchise to buy?
FranchiseVerdict rates Daycation for Seniors as a B-grade franchise with a verdict score of 48 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Daycation for Seniors, you can request corrections or provide updated information.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.