Hawaii Fluid ArtFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Hawaii Fluid Art franchise requires a total initial investment of $182K – $340K, including a $65K franchise fee. The 2024 FDD does not disclose unit-level revenue (no Item 19). SBA 7(a) loans show a 0.0% charge-off rate across 15 loans[1]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $182K – $340K
- 16th pct Recreation & …
- Avg gross sales
- N/A
- 23rd pct Recreation & …
- Royalty
- N/A
- Units
- 24
- 26th pct Recreation & …
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Recreation & Entertainment · color = vs category peers
Green = >15% above Recreation & Entertainment avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Only 0.0% of 15 SBA loans charged off, well below the 16% franchise average.
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
Bottom line
- Total investment $182K – $340K including a $65K franchise fee.
- Item 19 discloses "Historic Financial Performance" rather than annual gross sales, so unit revenue is not directly comparable.
- Verdict A (Top Quintile) with a risk score of 39/100. SBA loan charge-off rate of 0.0% across 15 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Hawaii Fluid Art Franchising, LLC
- Incorporated in
- TX
- HQ
- 610 Uptown Blvd., STE 3900, Cedar Hill, TX 75104
- Auditor
- DA Advisory Group PLLC
- Audited financials
- Franchisor revenue
- $347K
- vs $2.3M prior year
- ⚠ Going-concern note
- Disclosed in FDD 2024
- Status as of 2024; may have been resolved in a later filing we don't yet have.
Overview
About
Hawaii Fluid Art franchisees operate art studios offering fluid acrylic painting classes, workshops, and art experiences to customers. Daily operations include hosting painting sessions, managing instructor scheduling, handling retail art supplies sales, and maintaining studio facilities. Revenue streams typically include class enrollment fees, private events, and product sales.
- CEO
- Maya Ratcliff
- Headquarters
- TX
- Founded
- 2021
- FDD year
- 2024
- States available
- 12
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $65K | $65K |
| Working capital (3–6 mo) | $19K | $35K |
| Equipment, build-out, other | $98K | $240K |
| Total initial investment | $182K | $340K |
Source: Hawaii Fluid Art 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $182K – $340K
- Better than avg vs category
- Liquid capital req'd
- $19K – $35K
- Better than avg vs category
- Franchise fee
- $65K – $65K
- Better than avg vs category
- Royalty
- The greater of (i) 8% of your Gross Revenue for the prece…
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 10.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $950 |
| Transfer fee | $10K |
| Renewal fee | $3K |
| Total fee load | 10.0% of rev |
Financial Performance
This brand's FDD disclosed "Historic Financial Performance" in Item 19 rather than annual gross sales. This metric cannot be directly compared across brands, so we omit it from rankings.
vs Recreation & Entertainment averages
How Hawaii Fluid Art Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 24
- Opened
- 21
- Last reporting year
- Closed
- 3
- Turnover rate
- 12.5%
- Company-owned
- 3
- Corporate units in the system
- % franchised
- 88%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 1
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 16 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 15
- Loan volume
- $2.3M
- Median loan
- $181K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 4
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Hawaii Fluid Art's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 4 lenders with concentration factor
- Per-state charge-off rates across 8 states
- Startup risk premium and job creation velocity
- 3-year lending trend
Instant access. No subscription.
With a 0.0% charge-off rate across 15 loans, banks have historically viewed this brand favorably for lending.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Early-stage, high-growth franchise lacking financial transparency and proven unit economics; explosive growth rate and absent Item 19 data create significant ROI validation risk.
Audited financials (Item 21)
Yes · DA Advisory Group PLLC⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 39 / 100 rating
- 01MINORNo average revenue or net income disclosure (Item 19) — impossible to validate ROI claims or unit economics
- 02MINORExplosive 600% YoY unit growth (24 units) suggests either unsustainable expansion or cherry-picked growth period; typical mature franchises grow 10-30% annually
- 03MINORHigh initial investment ($182k-$340k) combined with $750/month minimum royalty creates immediate cash flow pressure on new franchisees
- 04MINORHybrid royalty structure (8% or $750 minimum) penalizes low-revenue operators; break-even threshold unclear
- 05MEDOnly 24 units system-wide suggests immature franchise model with limited operational history and peer support network
- 06MINORProtected territory provides no competitive advantage if brand lacks consumer awareness or replicable unit economics
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 2 |
| Territory type | Radius |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Texas |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 69 hrs
- On-the-job training
- 56 hrs
- POS system
- Clover
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Clover
Item 20 · call current owners
Franchisee Contacts
19 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Hawaii Fluid Art · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Hawaii Fluid Art franchise?
The total investment to open a Hawaii Fluid Art franchise ranges from $182K – $340K, with an initial franchise fee of $65K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Hawaii Fluid Art franchise owners earn?
Hawaii Fluid Art does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Hawaii Fluid Art's franchise failure rate?
Based on SBA 7(a) loan data, Hawaii Fluid Art has a charge-off rate of 0.0% across 15 loans, meaning 0.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Hawaii Fluid Art franchise locations are there?
As of their most recent FDD filing, Hawaii Fluid Art has 24 total units in the United States, including 0 franchised units and 3 company-owned units. 21 new units were opened in the latest reporting year.
Is Hawaii Fluid Art a good franchise to buy?
FranchiseVerdict rates Hawaii Fluid Art as a A-grade franchise with a risk score of 39 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.