FranchiseVerdict
CoCo / Doka logo
FV-00584·STRONGExcellent81

CoCo / Doka

Formerly known as Infinilush

Food & Beverage - Coffee & TeaFranchising since 2022Website
Investment
$221K – $1.3M
32nd pct Coffee & Tea
Avg revenue
49th pct Coffee & Tea
Royalty
2.0%
2nd pct Coffee & Tea
Units
36
72nd pct Coffee & Tea
SBA default

Bottom line

  • Total investment $221K – $1.3M including a $40K franchise fee, 2.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated STRONG with a risk score of 52/100.
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Infinilush Company Limited
Parent company
Auster-Celeucus Holding Pte Ltd
Incorporated in
California
HQ
652 Market Street, San Francisco, California 94104
Auditor
Wu Hoover & Co. LLP
Audited financials
Franchisor revenue
$2.1M
vs $2.4M prior year
⚠ Going-concern note
Disclosed in FDD 2026
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one CoCo / Doka unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $221K–$1.3M
Working capital
$
FDD reports $20K–$40K

Unlevered ROIC · per unit

13%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$105K
EBITDA margin
14.0%
Total invested
$815K
Payback
93 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

CoCo/Doka franchisees operate bubble tea and specialty beverage retail locations, focusing on point-of-sale service, inventory management, staff training, and local marketing. Day-to-day operations include drink preparation, customer service, equipment maintenance, and achieving sales targets with minimal disclosed guidance on expected volumes or margins.

CEO
Warren Chen
Founded
2018
FDD year
2026
States available
8

Item 7 · what it costs

The Vitals

Total investment
$221K – $1.3M
All-in to open one unit
Liquid capital
$20K – $40K
Cash you must have on hand
Franchise fee
$40K
Royalty
2.0%
Net Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
4.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
36
Opened
5
Last reporting year
Closed
3
Turnover rate
8.3%
Company-owned
20
Corporate units in the system
% franchised
44%
vs corporate-owned
Net growth (yr3)
+14.3%
Net unit change last year
3-yr CAGR
+45.5%
Compounded over last 3 years
2024
16+2
Franchised units
2025
14
Franchised units
2026
11
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 9 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 9 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

52
Risk · 0-100
STRONG52 / 100

Early-stage beverage franchise with opaque unit economics, minimal scale, and no disclosed profitability data—suitable only for investors willing to pioneer an unproven concept.

Score breakdown · what drove the 52 / 100 rating

  1. 01MINORNo Item 19 financial disclosure (average unit volumes and profitability completely unknown)
  2. 02MINORWide investment range ($221K-$1.35M) suggests inconsistent unit economics or unclear cost structure
  3. 03MINORModest unit growth of 14.3% YoY with only 36 total units indicates nascent/struggling system scale
  4. 04MINORLow 2% royalty rate may indicate weak franchisor support or cash flow concerns for system oversight
  5. 05MINOR5-year term is shorter than industry standard (7-10 years), creating renewal uncertainty risk

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
5 years
Renewal term
3 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
California

Item 11

Training & Operations

Classroom training
18 hrs
On-the-job training
62 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

17 numbers

Locked
(774) 253-••••
MA
(414) 235-••••
WI
(516) 802-••••
NY

One-time purchase · CSV download · Validation questions included

FDD download

CoCo / Doka · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above