FranchiseVerdict
Charles Schwab logo
FV-00500·CAUTIONExcellent81

Charles Schwab

OtherFranchising since 2011Website
Investment
$104K – $222K
35th pct Other
Avg revenue
50th pct Other
Royalty
50.0% (?)
Likely extraction error
Units
382
93rd pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $104K – $222K including a $50K franchise fee, 50.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 72/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).
  • 10 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
CHARLES SCHWAB & CO., INC.
Parent company
The Charles Schwab Corporation (“CSC”)
Incorporated in
California
HQ
3000 Schwab Way, Westlake, Texas 76262
Auditor
Deloitte & Touche LLP
Audited financials
Franchisor revenue
$16.2B
vs $18.1B prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Charles Schwab unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $104K–$222K
Working capital
$
FDD reports $1K–$2K

Unlevered ROIC · per unit

-137%

Negative

0%30–60% Yale band80%

Store EBITDA · annual
$-225K
EBITDA margin
-30.0%
Total invested
$164K
Payback
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Charles Schwab franchisees operate licensed financial services offices providing investment advice, brokerage services, and asset management to retail and institutional clients. Day-to-day activities include client acquisition, portfolio management, compliance with securities regulations, and generating assets-under-management (AUM) to support the 50% asset-based royalty structure.

CEO
Rick Wurster
Founded
1971
FDD year
2026
States available
36

Item 7 · what it costs

The Vitals

Total investment
$104K – $222K
All-in to open one unit
Liquid capital
$1K – $2K
Cash you must have on hand
Franchise fee
$50K
Royalty
50.0%
Revenue share payout model (Net Payout) · typical 6–8%
Ad fund
n/d

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
382
Opened
1
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
287
Corporate units in the system
% franchised
25%
vs corporate-owned
Net growth (yr3)
+3.3%
Net unit change last year
3-yr CAGR
+15.9%
Compounded over last 3 years
2024
95±0
Franchised units
2025
92
Franchised units
2026
82
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 19 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 19 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
2
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

72
Risk · 0-100
CAUTION72 / 100

Charles Schwab franchising presents HIGH RISK due to extreme 50% royalties, shrinking unit base, regulatory entanglements, absent financial disclosures, unprotected territories, and documented franchisee disputes.

Score breakdown · what drove the 72 / 100 rating

  1. 01MINORRoyalty structure of 50% of Asset-Based Revenue is extremely high and creates severe profit margin compression for franchisees
  2. 02MINORFranchise system contracted 3.3% YoY despite parent company stability, indicating franchisee dissatisfaction or unsustainable unit economics
  3. 03HIGHMultiple regulatory settlements (SEC, FINRA, state securities boards) and class action litigation signal compliance and operational risks that franchisees inherit
  4. 04MINORNo financial disclosure (Avg Revenue, Avg Net Income, Item 19) prevents transparency and makes ROI projections impossible to validate
  5. 05MINORUnprotected territory means franchisees compete directly with other Schwab franchisees and the parent company's direct operations
  6. 06MINORDocumented arbitrations with former franchisees regarding termination/non-renewal suggest contentious franchisor-franchisee relationships
  7. 07MINOR7-year term with no territory protection creates exit risk and customer acquisition competition

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Non-exclusive zip code based market
Protected territory
No
Initial term
7 years
Renewal term
7 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Not allowed
Litigation count
10
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
1.5 yrs
Post-termination restriction
Owner-operator
Required
Governing law
The state in which you operate your Franchise Branch

Item 11

Training & Operations

Classroom training
30 hrs
On-the-job training
48 hrs
POS system
Schwab Technology System
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

22 numbers

Locked
(410) 576-••••
MD
(415) 667-••••
CA
(470) 303-••••
GA

One-time purchase · CSV download · Validation questions included

FDD download

Charles Schwab · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above