FranchiseVerdict
BODYBAR Pilates logo
FV-00359·STRONGExcellent95

BODYBAR Pilates

Health & FitnessFranchising since 2015Website
Investment
$390K – $759K
71st pct Health & Fitn…
Avg revenue
$751K
41st pct Health & Fitn…
Royalty
7.0%
27th pct Health & Fitn…
Units
46
68th pct Health & Fitn…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $390K – $759K including a $60K franchise fee, 7.0% ongoing royalty.
  • Average unit revenue of $751K/year (median $733K). Estimated payback in 3.2 years.
  • Rated STRONG with a risk score of 34/100. SBA loan default rate of 0.0% across 126 loans (below the industry average).
  • System growing at 22860% CAGR over 3 years with 46 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
BODYBAR FRANCHISING, LLC
Incorporated in
Texas
HQ
3236 West 7th Street, Suite B, Fort Worth, TX 76107
Auditor
Gwynn CPAs
Audited financials
Franchisor revenue
$3.6M
vs $5.3M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one BODYBAR Pilates unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $751,000
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: fitness
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $390K–$759K
Working capital
$
FDD reports $14K–$90K

Unlevered ROIC · per unit

35%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$218K
EBITDA margin
29.0%
Total invested
$627K
Payback
35 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 BODYBAR Pilates units return on equity?

Edit assumptions

Equity IRR · 5-yr

32.3%

4.06× MOIC

Year-1 DSCR

2.50×

EBITDA ÷ debt service

Equity required

$6.6M

on $16.5M purchase

Total debt

$10.0M

SBA $5.0M + senior + seller note

SBA 7(a) request ($8.3M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

BODYBAR franchisees operate boutique pilates studios offering reformer and mat classes in protected territories. Day-to-day operations include class scheduling, instructor management, client retention programs, and retail sales of apparel/accessories. Revenue is driven by membership subscriptions, class packages, and private training sessions.

CEO
Matt McCollum
Founded
2014
FDD year
2025
States available
15

Item 7 · what it costs

The Vitals

Total investment
$390K – $759K
All-in to open one unit
Liquid capital
$14K – $90K
Cash you must have on hand
Franchise fee
$60K
Royalty
7.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical
Payback period
3.2 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$751K
Per unit, per year
Median gross sales
$733K
Item 19 type
Average
Sample size
21 units
vs category median 12
Range (low → high)
$452K$1.1M
Cohort dispersion
Transparency
9 / 5
vs category median 4 / 5 · above
Revenue rank41th
vs Health & Fitness peers
Investment cost rank71th
Lower investment ranks lower (better)
Royalty rate rank27th
Lower royalty = lower percentile (better)
Unit count rank68th
vs Health & Fitness peers
Risk score rank0th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
46
Opened
22
Last reporting year
Closed
1
Turnover rate
2.2%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+84.0%
Net unit change last year
3-yr CAGR
Outlier (see FDD)
Likely small-sample artifact
2023
46+21
Franchised units
2024
25
Franchised units
2025
14
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 15 states reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

15

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
126
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

34
Risk · 0-100
STRONG34 / 100

BODYBAR presents moderate-to-cautious risk: strong unit growth masks the absence of audited financial disclosure, and franchisor's going concern issues raise questions about long-term viability and franchisee support.

Score breakdown · what drove the 34 / 100 rating

  1. 01MEDNo Item 19 (Financial Performance Representations) disclosed — cannot validate the $751k avg revenue or $182k net income claims independently
  2. 02MEDHigh initial investment ($389k-$759k) relative to disclosed net income ($182k) creates 2.1-4.2 year payback horizon with execution risk
  3. 03MINORRapid unit growth (84% YoY) is unusual for pilates studios and may indicate aggressive recruitment masking underlying unit economics problems
  4. 04HIGHGoing Concern status is FALSE, suggesting potential franchisor financial instability or restructuring that could impact support
  5. 05MINOR7% royalty on gross sales (not net) combined with high startup costs creates cash flow pressure for new franchisees

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Texas

Item 11

Training & Operations

Classroom training
30 hrs
On-the-job training
0 hrs
POS system
Mariana Tek
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

21 numbers

Locked
(804) 371-••••
MO
(401) 277-••••
MO
(608) 261-••••
MO

One-time purchase · CSV download · Validation questions included

FDD download

BODYBAR Pilates · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above