Beyond Juicery + Eatery Franchise Cost, Revenue & Review 2026
- Investment
- $366K – $497K
- Disclosed sales
- $858K
- gross sales, not profit
- SBA charge-off
- Limited · 17 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Beyond Juicery + Eatery is a fast-casual franchise serving fresh-pressed juices, smoothies, acai bowls, and healthy wraps and salads. Franchisees run the cafes, managing fresh prep, staffing, and counter service.
FranchiseVerdict summary · 2026
A Beyond Juicery + Eatery franchise requires a total initial investment of $366K – $497K, including a $30K franchise fee and an ongoing 6.0% royalty[2]. Per the 2025 FDD, average unit revenue was $858K[2]. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored8 of 8 headline figures on this page cite a page of the filing.
Overview
- Investment
- $366K – $497K
- 59th pct Service Resta…
- Avg gross sales
- $858K
- 15th pct Service Resta…
- Royalty
- 6.0%
- 48th pct Service Resta…
- Units
- 47
- 64th pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Quick-Service Restaurants median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $366K – $497K including a $30K franchise fee, 6.0% ongoing royalty.
- RETURNSAverage unit revenue of $858K/year (median $817K).
- RISKVerdict B (Above average), verdict score 68/100 (higher is better).
- GROWTHPositive: net +2 franchised outlets in the latest year (3 opened, 1 closed); 10 signed but not yet open (Item 20).
- GROWTHSystem growing at 15.8% CAGR over 3 years with 47 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Beyond Juicery + Eatery Franchising, LLC
- Parent company
- Nostimo Brands, LLC (affiliate providing administrative services)
- FDD Item 1, page 10 of the 2025 FDD
- Predecessor
- or parent and have not offered franchises in other lines of businesses
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Jasmine Purscell
- Incorporated in
- MI
- HQ
- 876 Horace Brown Drive, Suite 100, Madison Heights, Michigan 48071
- Auditor
- Plante & Moran, PLLC
- Audited financials
- Franchisor revenue
- $3.1M
- vs $2.8M prior year
Affiliated brands
- Beyond Juicery Eatery Commissary
- Nostimo Brands
- BJE Gift Card Holdings
- Beyond Juicery Eatery Food Trailer
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Jasmine Purscell
- Headquarters
- MI
- Founded
- 2017
- FDD year
- 2025
- States available
- 3
Can you afford it, and what does the money buy?
Entry cost runs 11% below the typical quick-service restaurants franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown12 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $15K | $30K | |
| Grand Opening Marketing | $10K | $14K | |
| Legal Fees | $100 | $11K | |
| Lease Review Feenot refundable | $0 | $3K | |
| Furniture, Fixtures, Equipment | $95K | $100K | |
| Build Out | $184K | $238K | |
| Architectural Fees | $10K | $13K | |
| Signage | $12K | $14K | |
| Initial Inventory | $12K | $15K | |
| Training Expenses | $2K | $13K | |
| Government Fees | $750 | $2K | |
| Working Capital (First Three Months of Monthly Fees) | $25K | $45K | |
| Total initial investment | $366K | $497K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $366K – $497K
- Middle of category vs category
- Liquid capital req'd
- $25K – $45K
- Middle of category vs category
- Franchise fee
- $30K – $30K
- Top 40% of category vs category
- Royalty
- 6.0%
- typical 6–8%
- Ad fund
- 3.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 3.0% of gross sales |
| Technology fee | $200 |
| Training fee | $2K |
| Transfer fee | $15K |
| Renewal fee | $8K |
| Inventory (initial) | $12K – $15K |
| Total fee load | 9.0% of rev |
What do units actually make?
Average unit sales run 12% below the quick-service restaurants norm.
Source: FDD 2025 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for Beyond Juicery + Eatery until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$467K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one Beyond Juicery + Eatery unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
- Avg gross sales
- $858K
- Per unit, per year
- Median gross sales
- $817K
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross sales
- Sample size
- 40 outlets
- vs category median 19 · large
- Range (low → high)
- $363K→$1.4MCited, not corroborated — printed on page 57 of the 2025 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Quartile band
- $581K→$1.2M
- Bottom 25% → top 25%
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 4 / 10
- vs category median 4 / 10 · typical
Compared against 781 Quick-Service Restaurants brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $858K/year in gross sales. Revenue-to-investment ratio: 2.0x.
Fee burden
Total ongoing fee load of 9.0% — above the Quick-Service Restaurants median of 7.5%.
Disclosure
Transparency score 4/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System expanding at 15.8% CAGR over 3 years across 47 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Quick-Service Restaurants medians
How Beyond Juicery + Eatery Compares
Category median of published Quick-Service Restaurants brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 47
- Opened
- 3
- Last reporting year
- Closed
- 1
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 2.1%
- Company-owned
- 3
- Corporate units in the system
- % franchised
- 94%
- vs corporate-owned
- Net growth (3-yr)
- +15.8%
- Net unit change over 3 years
- 3-yr CAGR
- +15.8%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Transferred
- 1
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 10
- 0.21 per open outlet · Item 20 Table 5
- Projected new
- 5
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 3 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
3
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 17
- Loan volume
- $4.8M
- Median loan
- $350K
- 50th percentile
- Charge-off rate
- Limited · 17 loans
- Limited SBA coverage: 17 loans, rate hidden until 10 have resolved and loans reach 2% of franchised units
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Limited · 17 loans
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 5
- Defaults
- 0
- Typical loan rate
- 7.0%
- avg rate to borrowers
- Franchised industry avg
- 10.8%
- n=12,827 loans
- Jobs supported
- 230
- 5.8 per loan
- Lender concentration
- 46%
- top lender's share
Borrower mix: 92% went to startups / new businesses, 8% to established operators
Franchise vs independent — in limited-service restaurants, franchised businesses charge off at 10.8% vs 10.0% for independents — franchising is associated with 8% higher SBA default risk in this category.
Top lenders financing Beyond Juicery + Eatery franchisees
Showing 3 of 5 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for Beyond Juicery + Eatery from SBA 7(a) FOIA data.
- Principal loss rate
- 0.0%
- Avg SBA guarantee
- 72%
- Avg interest rate
- 6.96%
- Lender concentration
- 46.1%
- Job velocity
- 5.8 per $100K
- NAICS benchmark
- 8.7%
- NAICS 722513
- Jobs supported
- 230
Top SBA lendersTop lender holds 46% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | The Huntington National Bank | 6 | $1.5M | 0.0% |
| 2 | Oxford Bank | 4 | $1.5M | 0.0% |
| 3 | ChoiceOne Bank | 2 | $752K | 0.0% |
| 4 | MI Bank | 1 | $287K | N/A |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| MIMichigan | 13 | 0 | 0.0% |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Beyond Juicery shows caution-level risk due to undisclosed unit economics, stagnant growth, active litigation, and a crowded category—franchisees should demand comprehensive financial validation before investment.
Litigation (Item 3)
Subject: the franchisor is a named party (plaintiff).
Beyond Juicery + Eatery Franchising, LLC v. JP Juice, LLC and Philip Batten (E.D. Mich., Case No. 25-cv-11157, filed April 22, 2025) - franchisor suing former franchisee for past-due fees, liquidated damages, and enforcement of post-termination, confidentiality, and non-compete covenants.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Plante & Moran, PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Total net sales for FYE Dec 31, 2024: franchise fees $124,500, royalties and marketing fees $2,823,436, miscellaneous revenue $110,975. Statement of Operations (audited, Exhibit A).
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 68 / 100 verdict
- 01MINORMinimal system growth of 4.8% YoY with only 47 units suggests market saturation or operational challenges in a competitive QSR segment
- 02HIGHActive litigation (April 2025) against former franchisee indicates enforcement disputes and potential covenant violations — suggests franchisor-franchisee friction
- 03MED6% royalty on gross sales (not net) combined with undisclosed net income creates cash flow risk; franchisees pay royalties even during unprofitable periods
- 04MINORHigh initial investment ($366k–$497k) relative to system size and growth rate increases franchisee exposure if the brand stalls
- 05MINORJuice/smoothie category has high competition from established players (Smoothie King, Jamba Juice) and local vendors
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 1 mi |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 3 years |
| Non-compete (miles)ℹ | 20 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 15 days |
| Termination groundsℹ | 3 |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | Yes |
| Arbitration location | Oakland County, Michigan (county of principal place of business) |
| Jury trial waiver | Yes |
| Governing law | MI |
| Litigation count | 1 |
View Item 3 litigation summary
Beyond Juicery + Eatery Franchising, LLC v. JP Juice, LLC and Philip Batten (E.D. Mich., Case No. 25-cv-11157, filed April 22, 2025) - franchisor suing former franchisee for past-due fees, liquidated damages, and enforcement of post-termination, confidentiality, and non-compete covenants.
Items 10, 11
Training & Operations
- Classroom training
- 48 hrs
- On-the-job training
- 80 hrs
- Training location
- Affiliate-owned location in metropolitan Detroit, Michigan; or virtually
- Ongoing training
- Required
- Time to open
- 10 mo
- From signing to launch
- Site selection
- Franchisor must approve; franchisee must use designated supplier for site selection
- Franchisor financing
- Not offered
- Item 10
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
31 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Beyond Juicery + Eatery franchise?
The total investment to open a Beyond Juicery + Eatery franchise ranges from $366K – $497K, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Beyond Juicery + Eatery franchise owners earn?
According to Item 19 of the Beyond Juicery + Eatery FDD, the average gross sales per unit is $858K. The median is $817K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns Beyond Juicery + Eatery?
Beyond Juicery + Eatery is franchised by Beyond Juicery + Eatery Franchising, LLC. Its parent company is Nostimo Brands, LLC (affiliate providing administrative services). Source: FDD Item 1, 2025 filing.
What is Item 19 in the Beyond Juicery + Eatery FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Beyond Juicery + Eatery FDD and qualifies whose outlets they describe.
What is Beyond Juicery + Eatery's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Beyond Juicery + Eatery (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Beyond Juicery + Eatery franchise locations are there?
As of their most recent FDD filing, Beyond Juicery + Eatery has 47 total units in the United States, including 44 franchised units and 3 company-owned units. 3 new units were opened in the latest reporting year.
Is Beyond Juicery + Eatery a good franchise to buy?
FranchiseVerdict rates Beyond Juicery + Eatery as a B-grade franchise with a verdict score of 68 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Beyond Juicery + Eatery, you can request corrections or provide updated information.
Other Quick-Service Restaurants franchises
Compare similar franchise opportunities in the Quick-Service Restaurants category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.