Beyond Juicery + EateryFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Beyond Juicery + Eatery franchise requires a total initial investment of $366K – $497K, including a $30K franchise fee and an ongoing 6.0% royalty[2]. Per the 2025 FDD, average unit revenue was $858K[2]. SBA 7(a) loans show a 0.0% charge-off rate across 17 loans[1]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $366K – $497K
- 24th pct Service Resta…
- Avg gross sales
- $858K
- 7th pct Service Resta…
- Royalty
- 6.0%
- 26th pct Service Resta…
- Units
- 47
- 36th pct Service Resta…
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Full-Service Restaurants · color = vs category peers
Green = >15% above Full-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Only 0.0% of 17 SBA loans charged off, well below the 16% franchise average.
Bottom line
- Total investment $366K – $497K including a $30K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $858K/year (median $817K).
- Verdict A (Top Quintile) with a risk score of 18/100. SBA loan charge-off rate of 0.0% across 17 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- System growing at 15.8% CAGR over 3 years with 47 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Beyond Juicery + Eatery Franchising, LLC
- Predecessor
- or parent and have not offered franchises in other lines of businesses
- Prior franchisor entity
- Incorporated in
- MI
- HQ
- 876 Horace Brown Drive, Suite 100, Madison Heights, Michigan 48071
- Auditor
- Plante & Moran, PLLC
- Audited financials
- Franchisor revenue
- $2.8M
- vs $3.1M prior year
Affiliated brands
- Beyond Juicery Eatery Commissary
- Nostimo Brands
- BJE Gift Card Holdings
- Beyond Juicery Eatery Food Trailer
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Franchisees operate juice bars and light eateries serving fresh-pressed juices, smoothies, acai bowls, and healthy prepared foods. Day-to-day operations include ingredient sourcing and prep, POS/inventory management, customer service, and marketing within their protected territory.
- CEO
- Jasmine Purscell
- Headquarters
- MI
- Founded
- 2017
- FDD year
- 2025
- States available
- 3
FDD Item 7 · 2025 filing · 13 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $15K | $30K | |
| Grand Opening Marketing | $10K | $14K | |
| Legal Fees | $100 | $11K | |
| Lease Review Feenot refundable | $0 | $3K | |
| Furniture, Fixtures, Equipment | $95K | $100K | |
| Build Out | $184K | $238K | |
| Architectural Fees | $10K | $13K | |
| Signage | $12K | $14K | |
| Initial Inventory | $12K | $15K | |
| Training Expenses | $2K | $13K | |
| Government Fees | $750 | $2K | |
| Working Capital (First Three Months of Monthly Fees) | $25K | $45K | |
| Development Fee (Area Development Agreement) | $40K | $180K | |
| Total initial investment | $406K | $677K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$77K
9.0% margin
Unlevered ROIC
17%
EBITDA / total invested capital
Payback
6.0 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $366K – $497K
- Better than avg vs category
- Liquid capital req'd
- $25K – $45K
- Better than avg vs category
- Franchise fee
- $15K – $30K
- Better than avg vs category
- Royalty
- 6.0%
- Gross Sales · typical 6–8%
- Ad fund
- 3.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 3.0% of gross sales |
| Technology fee | $200 |
| Transfer fee | $15K |
| Renewal fee | $8K |
| Total fee load | 9.0% of rev |
Financial Performance
- Avg gross sales
- $858K
- Per unit, per year
- Median gross sales
- $817K
- Item 19 type
- Historical Unaudited Sales
- Sample size
- 40 units
- vs category median 13 · large
- Range (low → high)
- $363K→$1.4M
- Cohort dispersion (min → max)
- Quartile band
- $581K→$1.2M
- Bottom 25% → top 25%
- Transparency
- 4 / 5
- vs category median 4 / 5 · typical
Compared against 1264 Full-Service Restaurants brands
vs Full-Service Restaurants averages
How Beyond Juicery + Eatery Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 47
- Opened
- 3
- Last reporting year
- Closed
- 1
- Turnover rate
- 2.1%
- Company-owned
- 3
- Corporate units in the system
- % franchised
- 94%
- vs corporate-owned
- Net growth (yr3)
- +4.8%
- Net unit change last year
- 3-yr CAGR
- +15.8%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 2
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 1
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 16 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 17
- Loan volume
- $4.8M
- Median loan
- $350K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 5
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Beyond Juicery + Eatery's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 4 lenders with concentration factor
- Per-state charge-off rates across 1 states
- Startup risk premium and job creation velocity
- 6-year lending trend
Instant access. No subscription.
With a 0.0% charge-off rate across 17 loans, banks have historically viewed this brand favorably for lending.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Beyond Juicery shows caution-level risk due to undisclosed unit economics, stagnant growth, active litigation, and a crowded category—franchisees should demand comprehensive financial validation before investment.
Litigation (Item 3)
1 case reference(s): 2 pending, 0 settled.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Plante & Moran, PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 18 / 100 rating
- 01MEDNo Item 19 (average unit economics) disclosed — impossible to validate the $858k average revenue claim or actual profitability
- 02MINORMinimal system growth of 4.8% YoY with only 47 units suggests market saturation or operational challenges in a competitive QSR segment
- 03HIGHActive litigation (April 2025) against former franchisee indicates enforcement disputes and potential covenant violations — suggests franchisor-franchisee friction
- 04MED6% royalty on gross sales (not net) combined with undisclosed net income creates cash flow risk; franchisees pay royalties even during unprofitable periods
- 05MINORHigh initial investment ($366k–$497k) relative to system size and growth rate increases franchisee exposure if the brand stalls
- 06MINORJuice/smoothie category has high competition from established players (Smoothie King, Jamba Juice) and local vendors
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Designated Area |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 3 years |
| Right of first refusalℹ | Yes |
| Termination notice | 15 days |
| Termination groundsℹ | 3 |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Michigan |
| Litigation count | 1 |
View Item 3 litigation summary
1 case reference(s): 2 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 48 hrs
- On-the-job training
- 80 hrs
- Training location
- On-site and corporate
- Franchisor financing
- Not offered
- Item 10
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
43 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Beyond Juicery + Eatery · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Beyond Juicery + Eatery franchise?
The total investment to open a Beyond Juicery + Eatery franchise ranges from $366K – $497K, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Beyond Juicery + Eatery franchise owners earn?
According to Item 19 of the Beyond Juicery + Eatery FDD, the average gross sales per unit is $858K. The median is $817K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Beyond Juicery + Eatery's franchise failure rate?
Based on SBA 7(a) loan data, Beyond Juicery + Eatery has a charge-off rate of 0.0% across 17 loans, meaning 0.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Beyond Juicery + Eatery franchise locations are there?
As of their most recent FDD filing, Beyond Juicery + Eatery has 47 total units in the United States, including 38 franchised units and 3 company-owned units. 3 new units were opened in the latest reporting year.
Is Beyond Juicery + Eatery a good franchise to buy?
FranchiseVerdict rates Beyond Juicery + Eatery as a A-grade franchise with a risk score of 18 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.