FranchiseVerdict
Beyond Juicery + Eatery logo
FV-00292·STRONGExcellent95

Beyond Juicery + Eatery

Formerly known as Tee Box Indoor Golf

Food & Beverage - Full ServiceFranchising since 2017Website
Investment
$366K – $497K
48th pct Full Service
Avg revenue
$858K
14th pct Full Service
Royalty
6.0%
54th pct Full Service
Units
47
71st pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $366K – $497K including a $30K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $858K/year (median $817K).
  • Rated STRONG with a risk score of 44/100. SBA loan default rate of 0.0% across 29 loans (below the industry average).
  • System growing at 1580% CAGR over 3 years with 47 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Beyond Juicery + Eatery Franchising, LLC
Incorporated in
Michigan
HQ
876 Horace Brown Drive, Suite 100, Madison Heights, Michigan 48071
Auditor
Plante & Moran, PLLC
Audited financials
Franchisor revenue
$2.8M
vs $3.1M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Beyond Juicery + Eatery unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $858,321
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $366K–$497K
Working capital
$
FDD reports $25K–$45K

Unlevered ROIC · per unit

26%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$120K
EBITDA margin
14.0%
Total invested
$467K
Payback
47 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Beyond Juicery + Eatery units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.2M

on $6.0M purchase

Total debt

$4.8M

SBA $3.0M + senior + seller note

Overview

About

Franchisees operate juice bars and light eateries serving fresh-pressed juices, smoothies, acai bowls, and healthy prepared foods. Day-to-day operations include ingredient sourcing and prep, POS/inventory management, customer service, and marketing within their protected territory.

CEO
Jasmine Purscell
Founded
2017
FDD year
2025
States available
3

Item 7 · what it costs

The Vitals

Total investment
$366K – $497K
All-in to open one unit
Liquid capital
$25K – $45K
Cash you must have on hand
Franchise fee
$30K
Royalty
6.0%
Gross Sales · typical 6–8%
Ad fund
3.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$858K
Per unit, per year
Median gross sales
$817K
Item 19 type
Historical Unaudited Sales
Sample size
40 units
vs category median 15 · large
Range (low → high)
$363K$1.4M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank14th
vs Food & Beverage - Full Service peers
Investment cost rank48th
Lower investment ranks lower (better)
Royalty rate rank54th
Lower royalty = lower percentile (better)
Unit count rank71th
vs Food & Beverage - Full Service peers
Risk score rank6th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
47
Opened
3
Last reporting year
Closed
1
Turnover rate
2.1%
Company-owned
3
Corporate units in the system
% franchised
94%
vs corporate-owned
Net growth (yr3)
+4.8%
Net unit change last year
3-yr CAGR
+15.8%
Compounded over last 3 years
2023
44+2
Franchised units
2024
42
Franchised units
2025
38
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 16 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Available · 16 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
29
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

44
Risk · 0-100
STRONG44 / 100

Beyond Juicery shows caution-level risk due to undisclosed unit economics, stagnant growth, active litigation, and a crowded category—franchisees should demand comprehensive financial validation before investment.

Score breakdown · what drove the 44 / 100 rating

  1. 01MEDNo Item 19 (average unit economics) disclosed — impossible to validate the $858k average revenue claim or actual profitability
  2. 02MINORMinimal system growth of 4.8% YoY with only 47 units suggests market saturation or operational challenges in a competitive QSR segment
  3. 03HIGHActive litigation (April 2025) against former franchisee indicates enforcement disputes and potential covenant violations — suggests franchisor-franchisee friction
  4. 04MED6% royalty on gross sales (not net) combined with undisclosed net income creates cash flow risk; franchisees pay royalties even during unprofitable periods
  5. 05MINORHigh initial investment ($366k–$497k) relative to system size and growth rate increases franchisee exposure if the brand stalls
  6. 06MINORJuice/smoothie category has high competition from established players (Smoothie King, Jamba Juice) and local vendors

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Designated Area
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
3 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Michigan

Item 11

Training & Operations

Classroom training
48 hrs
On-the-job training
80 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

43 numbers

Locked
(248) 227-••••
MI
(248) 714-••••
MI
(503) 378-••••
OR

One-time purchase · CSV download · Validation questions included

FDD download

Beyond Juicery + Eatery · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above