BeBalanced Franchise Cost, Revenue & Review 2026
- Investment
- $172K – $223K
- Disclosed sales
- $367K
- gross sales, not profit
- SBA charge-off
- Under 10 loans (5)
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
BeBalanced is a wellness franchise offering natural hormone-balancing programs for weight loss and menopause symptoms. Franchisees run the centers, managing client coaching, testing, and supplement sales.
FranchiseVerdict summary · 2026
A BeBalanced franchise requires a total initial investment of $172K – $223K, including a $45K franchise fee and an ongoing 6.0% royalty[2]. Per the 2024 FDD, average unit revenue was $367K[2]. FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: high - issued more than two years ago
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored8 of 8 headline figures on this page cite a page of the filing.
Overview
- Investment
- $172K – $223K
- 36th pct Healthcare
- Avg gross sales
- $367K
- 2nd pct Healthcare
- Royalty
- 6.0%
- 14th pct Healthcare
- Units
- 25
- 42nd pct Healthcare
- SBA charge-off
- N/A
Quick verdict · Healthcare · color = vs category peers
Green = favorable by >10% vs Healthcare median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $172K – $223K including a $45K franchise fee, 6.0% ongoing royalty.
- RETURNSAverage unit revenue of $367K/year (median $345K). Note: this is gross profit, not take-home income.
- RISKVerdict C (Average), verdict score 44/100 (higher is better).
- GROWTHFlat: no net change in franchised outlets in the latest year (2 opened, 2 closed); 1 signed but not yet open (Item 20).
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Infinity Health Advisors, LLC
- CEO title
- Board Chairman and Chief Executive Officer
- David Matthew Cutillo
- Incorporated in
- PA
- HQ
- 485 Royer Drive, Suite 102, Lancaster, Pennsylvania 17601
- Auditor
- Brown Plus (brownplus.com), Lancaster, Pennsylvania
- Audited financials
- Franchisor revenue
- $825K
- vs $934K prior year
Affiliated brands
- IHA Distribution
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- David Matthew Cutillo
- Headquarters
- PA
- Founded
- 2013
- FDD year
- 2024
- States available
- 10
Can you afford it, and what does the money buy?
Entry cost runs 38% below the typical healthcare franchise.
Source: FDD 2024 · Items 5–7
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $45K | $45K |
| Working capital (3–6 mo) | $21K | $31K |
| Equipment, build-out, other | $106K | $147K |
| Total initial investment | $172K | $223K |
Source: BeBalanced 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $172K – $223K
- Top 40% of category vs category
- Liquid capital req'd
- $21K – $31K
- Top 40% of category vs category
- Franchise fee
- $45K – $45K
- Top 40% of category vs category
- Royalty
- 6.0%
- typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $450 |
| Transfer fee | $34K |
| Renewal fee | $11K |
| Inventory (initial) | $13K – $15K |
| Total fee load | 8.0% of rev |
What do units actually make?
Average unit sales run 46% below the healthcare norm.
Source: FDD 2024 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for BeBalanced until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$223K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one BeBalanced unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
- Avg gross sales
- $367K
- Per unit, per year
- Median gross sales
- $345K
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross sales
- Sample size
- 22 outlets
- vs category median 20
- Range (low → high)
- $175K→$659KCited, not corroborated — printed on page 47 of the 2024 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Reporting year
- 2023
- Fiscal year the figures cover
- Source filing
- FDD 2024
- Disclosed in the 2024 filing, covering 2023
- Transparency
- 9 / 10
- vs category median 3 / 10 · above
Compared against 162 Healthcare brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $367K/year in gross sales. Revenue-to-investment ratio: 1.9x.
Fee burden
Total ongoing fee load of 8.0% (near the Healthcare median).
Disclosure
Transparency score 9/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System roughly stable (0.0% 3-year CAGR) with 25 units.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Healthcare medians
How BeBalanced Compares
Category median of published Healthcare brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 25
- Opened
- 2
- Last reporting year
- Closed
- 2
- Terminated
- 1
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 8.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 96%
- vs corporate-owned
- Net growth (3-yr)
- +0.0%
- Net unit change over 3 years
- 3-yr CAGR
- +0.0%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 1
- Not renewed
- 0
- Transferred
- 0
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 1
- 0.04 per open outlet · Item 20 Table 5
- Projected new
- 12
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 7 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
25 current owners across 7 states.
- NY 11
- TX 4
- VA 3
- CA 2
- CT 2
- MD 2
- FL 1
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 5 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 5
- Loan volume
- $587K
- Median loan
- $117K
- average
- Charge-off rate
- Under 10 loans (5)
- Insufficient SBA coverage: 5 loans, rate hidden below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Under 10 loans (5)
- 5-yr charge-off
- Under 10 loans (5)
- Loans approved 2021+
- Active lenders
- 3
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
BeBalanced presents moderate-to-cautionary risk due to a stagnant 25-unit system, unresolved litigation history, absence of verified financial disclosures, and a settlement that elevated a former adversary to C-suite, suggesting governance instability.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
Dawn Cutillo and Infinity Health LLC v. David Cutillo and Infinity Health Advisors LLC (Case 5:21-CV-02787 EDPA, filed 2021, settled July 1, 2024). Claims included copyright infringement, breach of fiduciary duty, fraud, and related claims. Settlement included adding Dawn Cutillo to board and as Chief Science Officer.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Brown Plus (brownplus.com), Lancaster, Pennsylvania
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Franchisor audited financial statements are for Infinity Health Advisors, LLC (the franchisor), audited by BrownPlus, Lancaster PA. FY2023 total revenue $824,890 comprises Ad Fund fees $88,921, initial franchise fees $130,000, and royalties and other fees $605,969. Company reported recurring losses and a net capital (members') deficit; going-concern emphasis-of-matter. Total liabilities = current $550,719 + long-term $278,708 = $829,427. Item 21 references a July 31, 2024 audited balance sheet but only the FY2023/2022 and FY2022/2021 BrownPlus audited sets are present in the document. The notes to the FY2023 statements say the company's losses and working-capital deficits raised substantial doubt about its ability to continue as a going concern, and that member funding and management's plans address it. The auditor drew attention to that note but did not state substantial doubt, and the opinion is not modified.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 44 / 100 verdict
- 01MINOROnly 25 units systemwide with unknown growth trajectory suggests stagnant or declining franchise system
- 02HIGHMulti-year litigation (2021-2024) involving fraud and breach of fiduciary duty allegations, even with settlement, raises governance and trust concerns
- 03MINORSettlement resulted in plaintiff joining board/executive team, indicating potential past mismanagement or philosophical conflicts requiring structural remediation
- 04MINORHigh initial investment ($172-223k) relative to small unit count and unclear unit economics creates elevated risk if system doesn't grow
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Exclusive territory |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory radius | 6 mi |
| Territory population | 100,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 5 days |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | Yes |
| Arbitration location | Lancaster, Pennsylvania (franchisor headquarters) |
| Jury trial waiver | Yes |
| Governing law | PA |
| Litigation count | 1 |
View Item 3 litigation summary
Dawn Cutillo and Infinity Health LLC v. David Cutillo and Infinity Health Advisors LLC (Case 5:21-CV-02787 EDPA, filed 2021, settled July 1, 2024). Claims included copyright infringement, breach of fiduciary duty, fraud, and related claims. Settlement included adding Dawn Cutillo to board and as Chief Science Officer.
Items 10, 11
Training & Operations
- Classroom training
- 90 hrs
- On-the-job training
- 40 hrs
- Training location
- Online (at home) + Lancaster PA headquarters + on-site new franchise
- Ongoing training
- Required
- Time to open
- 3 mo
- From signing to launch
- Site selection
- Franchisee with franchisor approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- Cloud-based POS system with scheduling and integrated email marketing software
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Cloud-based POS system with scheduling and integrated email marketing software
Item 20 · call current owners
Franchisee Contacts
25 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a BeBalanced franchise?
The total investment to open a BeBalanced franchise ranges from $172K – $223K, with an initial franchise fee of $45K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do BeBalanced franchise owners earn?
According to Item 19 of the BeBalanced FDD, the average gross sales per unit is $367K. The median is $345K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns BeBalanced?
BeBalanced is franchised by Infinity Health Advisors, LLC. Source: FDD Item 1, 2024 filing.
What is Item 19 in the BeBalanced FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the BeBalanced FDD and qualifies whose outlets they describe.
What is BeBalanced's franchise failure rate?
SBA 7(a) loan charge-off data is not available for BeBalanced (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many BeBalanced franchise locations are there?
As of their most recent FDD filing, BeBalanced has 25 total units in the United States, including 24 franchised units and 1 company-owned units. 2 new units were opened in the latest reporting year.
Is BeBalanced a good franchise to buy?
FranchiseVerdict rates BeBalanced as a C-grade franchise with a verdict score of 44 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.