FranchiseVerdict
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FV-00840·MODERATEStandard76

Egoscue

Health & Wellness - OtherFranchising since 2003Website
Investment
$164K – $256K
42nd pct Other
Avg revenue
63rd pct Other
Royalty
Units
24
54th pct Other
SBA default

Bottom line

  • Total investment $164K – $256K including a $100K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 65/100.
  • System contracting at -21.4% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Egoscue, Inc.
Incorporated in
Utah
HQ
6300 N Sagewood Drive, Suite H 592, Park City, Utah 84098
Auditor
Kezos & Dunlavy
Audited financials
Franchisor revenue
$3.1M
vs $3.1M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Egoscue unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $164K–$256K
Working capital
$
FDD reports $10K–$20K

Unlevered ROIC · per unit

73%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$165K
EBITDA margin
22.0%
Total invested
$225K
Payback
16 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate Egoscue Method clinics delivering postural therapy and corrective exercise programs to clients, typically through one-on-one or small group sessions. Day-to-day operations include client appointments, posture assessments, exercise instruction, clinic management, staff training (if applicable), and marketing to build a local client base.

CEO
Phillip “Pete” Egoscue
Founded
1986
FDD year
2024
States available
11

Item 7 · what it costs

The Vitals

Total investment
$164K – $256K
All-in to open one unit
Liquid capital
$10K – $20K
Cash you must have on hand
Franchise fee
$100K
Royalty
Greater of $2,500/mo or avg minimum royalty, plus 6% of G…
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
24
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
2
Corporate units in the system
% franchised
92%
vs corporate-owned
Multi-unit owners
1.0%
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
-21.4%
Compounded over last 3 years
2022
22±0
Franchised units
2023
22
Franchised units
2024
28
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 26 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 26 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

Egoscue presents meaningful investment risk due to non-disclosure of financial performance metrics, micro-scale system size, lack of territorial protection, and opaque royalty calculations that could impair unit economics.

Score breakdown · what drove the 65 / 100 rating

  1. 01MEDNo Item 19 (Average Unit Volume) disclosed — impossible to assess ROI on $163.5K-$255.5K investment
  2. 02MEDOnly 24 units system-wide indicates very small, unproven franchise model with limited track record
  3. 03MINORNo territory protection creates direct competition risk from other franchisees or company-owned locations
  4. 04MINORHigh royalty structure (greater of $2,500/mo floor or 6% of sales) with unclear minimum thresholds makes cash flow unpredictable
  5. 05MINOR5-year term is shorter than industry standard (10 years typical), requiring renegotiation sooner
  6. 06MEDZero disclosed unit growth data raises questions about system stagnation or attrition

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
5 years
Renewal term
5 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Utah

Item 11

Training & Operations

Classroom training
174 hrs
On-the-job training
46 hrs
POS system
MindBody Online
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

49 numbers

Locked
(858) 755-••••
Egoscue, Inc., is located at
CA
(317) 232-••••
IN
(501) 503-••••
AR

One-time purchase · CSV download · Validation questions included

FDD download

Egoscue · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above