AlloyFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Alloy franchise requires a total initial investment of $299K – $541K, including a $60K franchise fee and an ongoing 7.0% royalty[2]. Per the 2025 FDD, average unit revenue was $387K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $299K – $541K
- 48th pct Education
- Avg gross sales
- $387K
- 19th pct Education
- Royalty
- 7.0%
- 17th pct Education
- Units
- 77
- 53rd pct Education
- SBA default
- N/A
Quick verdict · Education · color = vs category peers
Green = >15% above Education avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
The system grew 153% year-over-year. Fast growth means demand, but can strain support.
Bottom line
- Total investment $299K – $541K including a $60K franchise fee, 7.0% ongoing royalty.
- Average unit revenue of $387K/year (median $410K).
- Verdict A (Top Quintile) with a risk score of 12/100.
- System growing at 533.3% CAGR over 3 years with 77 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Alloy Personal Training, LLC
- Parent company
- Alloy Inter HoldCo, LLC
- Ultimate parent
- CapitalSpring
- Incorporated in
- GA
- HQ
- 2500 Old Alabama Road, Suite 24, Roswell, Georgia 30076
- Auditor
- Citrin Cooperman & Company, LLP
- Audited financials
- Franchisor revenue
- $1.9M
- vs $4.0M prior year
Affiliated brands
- is Alloy Personal Training Solutions
- Alloy Personal Training Center
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Alloy franchisees typically operate fitness, wellness, or specialized training facilities serving local communities through class-based or membership models. Daily operations involve managing member relations, scheduling instructors, maintaining facilities, marketing services, and ensuring service quality across recurring weekly schedules.
- CEO
- Rick Mayo
- Headquarters
- GA
- Founded
- 2019
- FDD year
- 2025
- States available
- 25
FDD Item 7 · 2025 filing · 17 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $60K | $60K | |
| Rent - 3 Monthsnot refundable | $14K | $32K | |
| Lease and Utility Security Deposits | $4K | $8K | |
| Architect/Project Managementnot refundable | $10K | $33K | |
| Leasehold Improvementsnot refundable | $95K | $180K | |
| Furniture, Fixtures and Equipmentnot refundable | $38K | $81K | |
| Signagenot refundable | $17K | $24K | |
| Initial Inventorynot refundable | $250 | $500 | |
| Permits and Licensesnot refundable | $1K | $3K | |
| Insurance - 3 Months of Annual Premiumnot refundable | $600 | $2K | |
| Grand Opening Marketingnot refundable | $30K | $40K | |
| Training Expensesnot refundable | $2K | $3K | |
| Computer Systemnot refundable | $5K | $7K | |
| Professional Feesnot refundable | $5K | $10K | |
| Office Suppliesnot refundable | $300 | $1K | |
| Miscellaneousnot refundable | $2K | $3K | |
| Additional Funds - 3 Monthsnot refundable | $15K | $55K | |
| Total initial investment | $299K | $541K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$54K
14.0% margin
Unlevered ROIC
12%
EBITDA / total invested capital
Payback
8.4 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $299K – $541K
- Near category avg vs category
- Liquid capital req'd
- $15K – $55K
- Better than avg vs category
- Franchise fee
- $60K – $60K
- Near category avg vs category
- Royalty
- 7.0%
- Gross Sales · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $286 |
| Transfer fee | $10K |
| Renewal fee | $5K |
| Inventory (initial) | $250 – $500 |
| Total fee load | 9.0% of rev |
Financial Performance
- Avg gross sales
- $387K
- Per unit, per year
- Median gross sales
- $410K
- Item 19 type
- gross_sales
- Sample size
- 28 units
- vs category median 14
- Range (low → high)
- $158K→$691K
- Cohort dispersion (min → max)
- Transparency tier
- revenue_only
- Categorical assessment of disclosure depth
- Transparency
- 4 / 5
- vs category median 4 / 5 · typical
Compared against 237 Education brands
Revenue is only 0.9x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.
vs Education averages
How Alloy Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 77
- Opened
- 47
- Last reporting year
- Closed
- 1
- Terminated
- 1
- Franchisor ended the franchise (per Item 20)
- Turnover rate
- 1.3%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 99%
- vs corporate-owned
- Net growth (yr3)
- +153.3%
- Net unit change last year
3-year detail · Item 20
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 5
- Reacquired (3yr)
- 0
- Franchisor bought back
- Transfer rate
- 6.6%
- Owners selling to other franchisees
- Continuity rate
- 98.7%
- Units that stayed open
- Termination rate
- 1.3%
- Franchisor-initiated terminations
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 26 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- California
- Illinois
- Indiana
- Maryland
- Michigan
- Minnesota
- New York
- Rhode Island
- South Dakota
- Virginia
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 26
- Loan volume
- N/A
- Amount data pending
- Median loan
- N/A
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 0
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Alloy presents elevated risk due to undisclosed profitability, Going Concern warning, and unsustainable hypergrowth masking potential franchisor financial distress.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $180,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Citrin Cooperman & Company, LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 12 / 100 rating
- 01HIGHGoing Concern warning indicates potential financial instability at franchisor level despite unit growth
- 02MEDNet Income not disclosed in Item 19 prevents accurate ROI analysis; franchisees cannot validate profitability claims
- 03MINORAggressive 153.3% YoY unit growth is unsustainable and suggests possible recruitment-driven model rather than organic expansion
- 04MINORAverage revenue of $386,914 against $298,650-$541,120 investment creates tight margin for profitability after 7% royalties and operating costs
- 05HIGHNo litigation disclosed but Going Concern flag suggests potential undisclosed disputes or financial distress
- 06MINORHigh franchise fee ($60,000) combined with non-disclosure of net income creates earnings visibility gap
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Population |
| Protected territory | Yes |
| Territory population | 30,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Georgia |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 50 hrs
- On-the-job training
- 0 hrs
- Training location
- On-site and corporate
- Site selection
- franchisor
- POS system
- Mindbody
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Mindbody
Item 20 · call current owners
Franchisee Contacts
84 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Alloy · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Alloy franchise?
The total investment to open a Alloy franchise ranges from $299K – $541K, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Alloy franchise owners earn?
According to Item 19 of the Alloy FDD, the average gross sales per unit is $387K. The median is $410K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Alloy's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Alloy (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Alloy franchise locations are there?
As of their most recent FDD filing, Alloy has 77 total units in the United States, including 12 franchised units and 1 company-owned units. 47 new units were opened in the latest reporting year.
Is Alloy a good franchise to buy?
FranchiseVerdict rates Alloy as a A-grade franchise with a risk score of 12 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.