Bottom line
- Total investment $259K – $933K including a $30K franchise fee, 6.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated CAUTION with a risk score of 70/100. SBA loan default rate of 0.0% across 6 loans (below the industry average).
- System contracting at -30.2% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one 1-800-Flowers unit return on the cash you put in?
Unlevered ROIC · per unit
7%
Below typical band (30–60%)
Overview
About
1-800-Flowers franchisees operate retail flower and gift shops selling fresh flowers, floral arrangements, plants, gift baskets, and specialty items (including the litigation-plagued fruit bouquets program). Day-to-day operations include managing storefront staff, sourcing inventory, fulfilling orders through the corporate website, customer service, and competing with other franchisees for territory customers.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 24 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
1-800-Flowers franchising faces critical viability concerns: a collapsing unit base (-26% YoY), undisclosed profitability metrics, unprotected territories, and a litigation history indicating franchisee grievances and regulatory action.
Score breakdown · what drove the 70 / 100 rating
- 01MEDUnit count declined 26% YoY (39 units remaining) — indicates severe system contraction and deteriorating franchisee performance
- 02MINORNo average revenue or net income disclosure (Item 19) — cannot validate investment ROI or profitability claims
- 03HIGHMultiple litigation events (2014 consent order, 2016 breach of contract lawsuit settled 2022) — pattern of regulatory and franchisee disputes
- 04MINORUnprotected territory — franchisees face direct competition from other 1-800-Flowers franchisees and corporate locations
- 05MINORHigh investment range ($258.5K–$932.5K) paired with declining unit base — suggests poor unit economics and franchisee attrition
- 06HIGHNo going concern qualification disclosed but severe contraction suggests underlying business model stress
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
51 numbers
One-time purchase · CSV download · Validation questions included
FDD download
1-800-Flowers · FDD (2025) PDF