1-800-FlowersFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A 1-800-Flowers franchise requires a total initial investment of $259K – $933K, including a $30K franchise fee and an ongoing 6.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). SBA 7(a) loans show a 0.0% charge-off rate across 17 loans[1]. Verdict grade: F. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $259K – $933K
- 27th pct Retail
- Avg gross sales
- N/A
- 21st pct Retail
- Royalty
- 6.0%
- 17th pct Retail
- Units
- 39
- 16th pct Retail
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Retail · color = vs category peers
Green = >15% above Retail avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Only 0.0% of 17 SBA loans charged off, well below the 16% franchise average.
Franchised units fell from 53 to 37 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $259K – $933K including a $30K franchise fee, 6.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict F (Bottom Quintile) with a risk score of 93/100. SBA loan charge-off rate of 0.0% across 17 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- System contracting at -30.2% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- 1-800-Flowers.com Franchise Co., Inc.
- Parent company
- 1-800-Flowers.com, Inc.
- CEO title
- Chief Executive Officer
- Adolfo Villagomez
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- DE
- HQ
- Two Jericho Plaza, Suite 200, Jericho, New York 11753
- Auditor
- EisnerAmper LLP
- Audited financials
- Franchisor revenue
- $1.2M
- vs $1.1M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
1-800-Flowers franchisees operate retail flower and gift shops selling fresh flowers, floral arrangements, plants, gift baskets, and specialty items (including the litigation-plagued fruit bouquets program). Day-to-day operations include managing storefront staff, sourcing inventory, fulfilling orders through the corporate website, customer service, and competing with other franchisees for territory customers.
- CEO
- Adolfo Villagomez
- Headquarters
- NY
- Founded
- 2000
- FDD year
- 2025
- States available
- 11
FDD Item 7 · 2025 filing · 30 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee (Standard Franchised Unit)not refundable | $30K | $30K | |
| Franchised Location (3 month's Prepaid Rent & Security Deposit) | $10K | $38K | |
| Leasehold Improvements | $40K | $325K | |
| Site Selection, Space Planning, Project Management | $5K | $18K | |
| Equipment and Fixtures | $50K | $150K | |
| Signs | $8K | $45K | |
| Travel & Living Expenses While Training | $1K | $12K | |
| Miscellaneous Opening Costs | $9K | $20K | |
| Van | $20K | $40K | |
| Insurance | $9K | $25K | |
| Opening Inventory | $15K | $75K | |
| Additional Funds - 3 Months | $60K | $150K | |
| Grand Opening Promotional Campaign | $2K | $5K | |
| Initial Franchise Fee (Co-Branded Franchised Unit)not refundable | $20K | $20K | |
| Franchised Location (Co-Branded) | — | — | |
| Leasehold Improvements (Co-Branded) | $0 | $40K | |
| Equipment and Fixtures (Co-Branded) | $0 | $30K | |
| Signs (Co-Branded) | $5K | $25K | |
| Travel & Living Expenses While Training (Co-Branded) | $1K | $7K | |
| Van Wrap | $500 | $4K | |
| Total initial investment | $334K | $1.2M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $259K – $933K
- Better than avg vs category
- Liquid capital req'd
- $60K – $150K
- Better than avg vs category
- Franchise fee
- $4K – $30K
- Better than avg vs category
- Royalty
- 6.0%
- Gross Sales · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Transfer fee | $10K |
| Renewal fee | $30K |
| Total fee load | 8.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Retail averages
How 1-800-Flowers Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 39
- Opened
- 0
- Last reporting year
- Closed
- 13
- Terminated
- 1
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 8
- Term expired, not renewed (per Item 20)
- Turnover rate
- 33.3%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 95%
- vs corporate-owned
- Net growth (yr3)
- -26.0%
- Net unit change last year
- 3-yr CAGR
- -30.2%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 0
- Termination rate
- 23.1%
- Franchisor-initiated terminations
- Ceased ops
- 33.3%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 24 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 17
- Loan volume
- $8.3M
- Median loan
- $490K
- average
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 8
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
With a 0.0% charge-off rate across 17 loans, banks have historically viewed this brand favorably for lending.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
1-800-Flowers franchising faces critical viability concerns: a collapsing unit base (-26% YoY), undisclosed profitability metrics, unprotected territories, and a litigation history indicating franchisee grievances and regulatory action.
Litigation (Item 3)
Maryland Franchise Law violation (2014) - Consent Order with $5,000 penalty; Arizona franchisee lawsuit (2016) - partially settled without monetary payment, settlement included order fulfillment agreement and franchise agreement modifications
Largest disclosed settlement: $5,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · EisnerAmper LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 93 / 100 rating
- 01MEDUnit count declined 26% YoY (39 units remaining) — indicates severe system contraction and deteriorating franchisee performance
- 02MINORNo average revenue or net income disclosure (Item 19) — cannot validate investment ROI or profitability claims
- 03HIGHMultiple litigation events (2014 consent order, 2016 breach of contract lawsuit settled 2022) — pattern of regulatory and franchisee disputes
- 04MINORUnprotected territory — franchisees face direct competition from other 1-800-Flowers franchisees and corporate locations
- 05MINORHigh investment range ($258.5K–$932.5K) paired with declining unit base — suggests poor unit economics and franchisee attrition
- 06HIGHNo going concern qualification disclosed but severe contraction suggests underlying business model stress
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Jericho, New York |
| Jury trial waiver | Yes |
| Governing law | New York |
| Litigation count | 2 |
View Item 3 litigation summary
Maryland Franchise Law violation (2014) - Consent Order with $5,000 penalty; Arizona franchisee lawsuit (2016) - partially settled without monetary payment, settlement included order fulfillment agreement and franchise agreement modifications
Items 10, 11
Training & Operations
- Classroom training
- 38 hrs
- On-the-job training
- 104 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- Time to open
- 9 mo
- From signing to launch
- POS system
- BloomNet Business Management System (BloomNet BMS) or Visual Ticket POS System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: BloomNet Business Management System (BloomNet BMS) or Visual Ticket POS System
Item 20 · call current owners
Franchisee Contacts
51 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
1-800-Flowers · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a 1-800-Flowers franchise?
The total investment to open a 1-800-Flowers franchise ranges from $259K – $933K, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do 1-800-Flowers franchise owners earn?
1-800-Flowers does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is 1-800-Flowers's franchise failure rate?
Based on SBA 7(a) loan data, 1-800-Flowers has a charge-off rate of 0.0% across 17 loans, meaning 0.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many 1-800-Flowers franchise locations are there?
As of their most recent FDD filing, 1-800-Flowers has 39 total units in the United States, including 53 franchised units and 2 company-owned units.
Is 1-800-Flowers a good franchise to buy?
FranchiseVerdict rates 1-800-Flowers as a F-grade franchise with a risk score of 93 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.