Wing SnobFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Wing Snob franchise requires a total initial investment of $340K – $616K, including a $30K franchise fee and an ongoing 6.0% royalty[2]. Per the 2025 FDD, average unit revenue was $767K[2]. SBA 7(a) loans show a 0.0% charge-off rate across 21 loans[1]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $340K – $616K
- 22nd pct Service Resta…
- Avg gross sales
- $767K
- 6th pct Service Resta…
- Royalty
- 6.0%
- 26th pct Service Resta…
- Units
- 42
- 35th pct Service Resta…
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Full-Service Restaurants · color = vs category peers
Green = >15% above Full-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Only 0.0% of 21 SBA loans charged off, well below the 16% franchise average.
The system grew 22% year-over-year. Fast growth means demand, but can strain support.
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
Bottom line
- Total investment $340K – $616K including a $30K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $767K/year.
- Verdict A (Top Quintile) with a risk score of 29/100. SBA loan charge-off rate of 0.0% across 21 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- WING SNOB FRANCHISING, LLC
- Predecessor
- or parent company
- Prior franchisor entity
- Incorporated in
- MI
- HQ
- 30800 Van Dyke Ave., Ste. 102, Warren, Michigan 48093
- Auditor
- Divine, Blalock, Martin & Sellari, LLC
- Audited financials
- Franchisor revenue
- $3.5M
- vs $1.9M prior year
- ⚠ Going-concern note
- Disclosed in FDD 2025
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- our pr
- SM Wings
- UM Wings
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Wing Snob franchisees operate fast-casual wing restaurants focused on customized, high-quality chicken wings with proprietary sauces and sides. Day-to-day operations include food preparation, inventory management, counter service, and delivery fulfillment. Franchisees manage staff scheduling, vendor relationships, and local marketing while adhering to operational standards and reporting requirements.
- CEO
- Brian Shunia
- Headquarters
- MI
- Founded
- 2017
- FDD year
- 2025
- States available
- 5
FDD Item 7 · 2025 filing · 13 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $30K | $30K | |
| Leasehold Improvements | $150K | $300K | |
| Training Expenses | $0 | $3K | |
| Lease Deposit, Utility Deposit and First Month Rent | $4K | $8K | |
| Furniture, Fixtures, and Equipment | $110K | $200K | |
| Signage & Decor | $9K | $18K | |
| Insurance Deposits and Premiums | $1K | $2K | |
| Opening Inventory and Supplies | $7K | $10K | |
| Business Licenses/Permits | $3K | $6K | |
| Professional Fees | $1K | $2K | |
| Grand Opening Marketing | $12K | $20K | |
| Health Department Plan Review | $1K | $2K | |
| Additional Funds (3 months) | $10K | $15K | |
| Total initial investment | $338K | $616K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$84K
11.0% margin
Unlevered ROIC
17%
EBITDA / total invested capital
Payback
5.8 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $340K – $616K
- Better than avg vs category
- Liquid capital req'd
- $10K – $15K
- Better than avg vs category
- Franchise fee
- $30K – $30K
- Better than avg vs category
- Royalty
- 6.0%
- percentage · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $199 |
| Transfer fee | $10K |
| Renewal fee | $25 |
| Inventory (initial) | $7K – $10K |
| Total fee load | 7.0% of rev |
Financial Performance
- Avg gross sales
- $767K
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- gross_sales
- Sample size
- 26 units
- vs category median 13
- Range (low → high)
- $498K→$1.1M
- Cohort dispersion (min → max)
- Quartile band
- $634K→$900K
- Bottom 25% → top 25%
- Transparency tier
- full
- Categorical assessment of disclosure depth
- Reporting year
- 2024
- Fiscal year the figures cover
- Transparency
- 4 / 5
- vs category median 4 / 5 · typical
Compared against 1264 Full-Service Restaurants brands
vs Full-Service Restaurants averages
How Wing Snob Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 42
- Opened
- 12
- Last reporting year
- Closed
- 3
- Turnover rate
- 7.1%
- Company-owned
- 3
- Corporate units in the system
- % franchised
- 93%
- vs corporate-owned
- Net growth (yr3)
- +21.9%
- Net unit change last year
- 3-yr CAGR
- +95.0%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 7
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 6
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 11 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Indiana
- Maryland
- Michigan
States where the franchisor is registered to sell new franchises (FDD registration filings).
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 21
- Loan volume
- $7.2M
- Median loan
- $347K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 10
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Wing Snob's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 10 lenders with concentration factor
- Per-state charge-off rates across 5 states
- Startup risk premium and job creation velocity
- 5-year lending trend
Instant access. No subscription.
With a 0.0% charge-off rate across 21 loans, banks have historically viewed this brand favorably for lending.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Growing QSR franchise with recent regulatory violation, undisclosed profitability metrics, and high entry costs relative to revenue—requires extensive current franchisee validation before investment.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $5,500
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Divine, Blalock, Martin & Sellari, LLC⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: No
Score breakdown · what drove the 29 / 100 rating
- 01MINORMichigan regulatory violation (Sept 2023) involving unregistered franchise sales over 20-month period—suggests compliance gaps and potential legal exposure for franchisees
- 02MEDNet income not disclosed in FDD Item 19—impossible to assess actual profitability despite $767k average revenue; cannot validate ROI claims
- 03MEDHigh initial investment ($340k-$615k) relative to disclosed average revenue ($767k) creates thin margin for error and slow payback period
- 04MINORRapid 21.9% YoY unit growth may indicate aggressive recruitment over operational stability; growth rate unsustainable or masking underlying issues
- 05MINORNo disclosure of average unit volumes (AUV) by age/cohort—cannot assess whether franchisees are achieving comparable results to system average
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Radius |
| Protected territory | Yes |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 2 |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Michigan |
| Litigation count | 1 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 25 hrs
- On-the-job training
- 83 hrs
- Training location
- On-site and off-site
- Site selection
- franchisor
- Franchisor financing
- Offered
- Item 10
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
67 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Wing Snob · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Wing Snob franchise?
The total investment to open a Wing Snob franchise ranges from $340K – $616K, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Wing Snob franchise owners earn?
According to Item 19 of the Wing Snob FDD, the average gross sales per unit is $767K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Wing Snob's franchise failure rate?
Based on SBA 7(a) loan data, Wing Snob has a charge-off rate of 0.0% across 21 loans, meaning 0.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Wing Snob franchise locations are there?
As of their most recent FDD filing, Wing Snob has 42 total units in the United States, including 20 franchised units and 3 company-owned units. 12 new units were opened in the latest reporting year.
Is Wing Snob a good franchise to buy?
FranchiseVerdict rates Wing Snob as a A-grade franchise with a risk score of 29 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.