FranchiseVerdict
Wing Snob logo
FV-02974·STRONGExcellent91

Wing Snob

Food & Beverage - Full ServiceFranchising since 2018Website
Investment
$340K – $616K
44th pct Full Service
Avg revenue
$767K
11th pct Full Service
Royalty
6.0%
54th pct Full Service
Units
42
69th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $340K – $616K including a $30K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $767K/year.
  • Rated STRONG with a risk score of 42/100. SBA loan default rate of 0.0% across 44 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
WING SNOB FRANCHISING, LLC
Incorporated in
Michigan
HQ
30800 Van Dyke Ave., Ste. 102, Warren, Michigan 48093
Auditor
Divine, Blalock, Martin & Sellari, LLC
Audited financials
Franchisor revenue
$3.5M
vs $1.9M prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Wing Snob unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $767,274
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $340K–$616K
Working capital
$
FDD reports $10K–$15K

Unlevered ROIC · per unit

25%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$123K
EBITDA margin
16.0%
Total invested
$490K
Payback
48 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Wing Snob units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.4M

on $6.9M purchase

Total debt

$5.5M

SBA $3.5M + senior + seller note

Overview

About

Wing Snob franchisees operate fast-casual wing restaurants focused on customized, high-quality chicken wings with proprietary sauces and sides. Day-to-day operations include food preparation, inventory management, counter service, and delivery fulfillment. Franchisees manage staff scheduling, vendor relationships, and local marketing while adhering to operational standards and reporting requirements.

CEO
Brian Shunia
Founded
2017
FDD year
2025
States available
5

Item 7 · what it costs

The Vitals

Total investment
$340K – $616K
All-in to open one unit
Liquid capital
$10K – $15K
Cash you must have on hand
Franchise fee
$30K
Royalty
6.0%
percentage · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$767K
Per unit, per year
Median gross sales
Item 19 type
Historic Gross Revenue
Sample size
26 units
vs category median 15
Range (low → high)
$498K$1.1M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank11th
vs Food & Beverage - Full Service peers
Investment cost rank44th
Lower investment ranks lower (better)
Royalty rate rank54th
Lower royalty = lower percentile (better)
Unit count rank69th
vs Food & Beverage - Full Service peers
Risk score rank3th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
42
Opened
12
Last reporting year
Closed
3
Turnover rate
7.1%
Company-owned
3
Corporate units in the system
% franchised
93%
vs corporate-owned
Net growth (yr3)
+21.9%
Net unit change last year
3-yr CAGR
+95.0%
Compounded over last 3 years
2023
39+10
Franchised units
2024
32
Franchised units
2025
20
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 11 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 11 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
44
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

42
Risk · 0-100
STRONG42 / 100

Growing QSR franchise with recent regulatory violation, undisclosed profitability metrics, and high entry costs relative to revenue—requires extensive current franchisee validation before investment.

Score breakdown · what drove the 42 / 100 rating

  1. 01MINORMichigan regulatory violation (Sept 2023) involving unregistered franchise sales over 20-month period—suggests compliance gaps and potential legal exposure for franchisees
  2. 02MEDNet income not disclosed in FDD Item 19—impossible to assess actual profitability despite $767k average revenue; cannot validate ROI claims
  3. 03MEDHigh initial investment ($340k-$615k) relative to disclosed average revenue ($767k) creates thin margin for error and slow payback period
  4. 04MINORRapid 21.9% YoY unit growth may indicate aggressive recruitment over operational stability; growth rate unsustainable or masking underlying issues
  5. 05MINORNo disclosure of average unit volumes (AUV) by age/cohort—cannot assess whether franchisees are achieving comparable results to system average

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
5 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Michigan

Item 11

Training & Operations

Classroom training
25 hrs
On-the-job training
83 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

67 numbers

Locked
(248) 278-••••
MI
(859) 997-••••
KY
(616) 737-••••
MI

One-time purchase · CSV download · Validation questions included

FDD download

Wing Snob · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above