FranchiseVerdict
Weird Brothers Coffee logo
FV-02951·MODERATEExcellent95

Weird Brothers Coffee

Food & Beverage - Coffee & TeaFranchising since 2025Website
Investment
$203K – $532K
24th pct Coffee & Tea
Avg revenue
$881K
27th pct Coffee & Tea
Royalty
6.0%
50th pct Coffee & Tea
Units
3
21st pct Coffee & Tea
SBA default

Bottom line

  • Total investment $203K – $532K including a $35K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $881K/year (median $743K). Estimated payback in 2.3 years.
  • Rated MODERATE with a risk score of 63/100.
  • Emerging franchise — only 1 year of franchising with 3 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Weird Brothers Coffee Franchising, LLC
Incorporated in
Virginia
HQ
321 Sunset Park Dr, Herndon, VA 20170
Auditor
Omar Alnuaimi, CPA
Audited financials
Franchisor revenue
$0
Most recent fiscal year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Weird Brothers Coffee unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $881,025
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $203K–$532K
Working capital
$
FDD reports $30K–$60K

Unlevered ROIC · per unit

23%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$97K
EBITDA margin
11.0%
Total invested
$412K
Payback
51 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Weird Brothers Coffee units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$705K

on $3.5M purchase

Total debt

$2.8M

SBA $1.8M + senior + seller note

Overview

About

Franchisees operate specialty coffee retail locations serving espresso-based beverages, specialty coffee drinks, and likely food items. Day-to-day operations involve inventory management, barista staffing, customer service, point-of-sale management, and brand compliance while paying 6% royalties on net sales.

CEO
Paul Olsen
Founded
2024
FDD year
2025
States available
1

Item 7 · what it costs

The Vitals

Total investment
$203K – $532K
All-in to open one unit
Liquid capital
$30K – $60K
Cash you must have on hand
Franchise fee
$35K
Royalty
6.0%
Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical
Payback period
2.3 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$881K
Per unit, per year
Median gross sales
$743K
Item 19 type
Actual
Sample size
3 units
vs category median 13 · small
Range (low → high)
$720K$1.2M
Cohort dispersion
Transparency
10 / 5
vs category median 2 / 5 · above
Revenue rank27th
vs Food & Beverage - Coffee & Tea peers
Investment cost rank24th
Lower investment ranks lower (better)
Royalty rate rank50th
Lower royalty = lower percentile (better)
Unit count rank21th
vs Food & Beverage - Coffee & Tea peers
Risk score rank45th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
3
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
3
Corporate units in the system
% franchised
0%
vs corporate-owned
2023
0±0
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 14 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 14 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

63
Risk · 0-100
MODERATE63 / 100

Weird Brothers Coffee presents elevated risk due to micro-scale operations (3 units), undisclosed financial performance data, going concern flag, and unproven franchise model replicability.

Score breakdown · what drove the 63 / 100 rating

  1. 01MINOROnly 3 units in system with unknown growth trajectory indicates minimal scale and unproven replication model
  2. 02HIGHGoing Concern warning flag suggests franchisor financial instability or operational challenges
  3. 03MINORHigh investment range ($202K-$532K) relative to only 3 existing locations raises questions about capital efficiency and ROI timeline
  4. 04MEDNo Item 19 financial performance representations disclosed limits ability to validate claimed $158K average net income
  5. 05MINORSignificant gap between average revenue ($881K) and net income ($158K) suggests 82% expense ratio — higher than typical café operations (70-75%)
  6. 06MINORUnknown growth means no demonstrable unit expansion or franchisee success momentum

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population/Radius
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Virginia

Item 11

Training & Operations

Classroom training
48 hrs
On-the-job training
13 hrs
POS system
Square POS
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

14 numbers

Locked
(608) 266-••••
WI
(360) 902-••••
WA
(401) 462-••••
RI

One-time purchase · CSV download · Validation questions included

FDD download

Weird Brothers Coffee · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above