Veronica's Insurance
Bottom line
- Total investment $129K – $190K including a $100K franchise fee, 15.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 62/100.
- System growing at 28.6% CAGR over 3 years with 45 total units — strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Veronica's Insurance unit return on the cash you put in?
Unlevered ROIC · per unit
13%
Below typical band (30–60%)
Overview
About
Veronica's Insurance franchisees operate insurance agencies selling policies (likely P&C, health, or life insurance) through direct sales, customer retention, and renewal management. Day-to-day activities include client acquisition, policy underwriting support, customer service, and maintaining relationships with carriers. Revenue is commission-based on new and renewal policies sold within a protected territory.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 3 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Small franchise system with undisclosed unit economics, extreme renewal royalties, and no financial transparency makes this a high-risk, speculative investment requiring extensive franchisor and franchisee validation before commitment.
Score breakdown · what drove the 62 / 100 rating
- 01MEDNo average revenue or net income disclosed (Item 19) — impossible to assess ROI on $129k-$189k investment
- 02MINORExtremely high royalty on renewal business (30%) creates ongoing margin pressure and incentivizes churn
- 03MEDOnly 45 units systemwide with unknown growth trajectory — suggests limited scale and market validation
- 04HIGHGoing Concern status is FALSE — unclear if this means franchisor has liquidity/viability concerns
- 05MINOR5-year term is relatively short; unclear renewal terms and post-expiration non-compete enforceability
- 06MINORSignificant spread between new business (15%) and renewal (30%) royalties creates accounting complexity and potential disputes
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
21 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Veronica's Insurance · FDD (2024) PDF