Valhallan Franchise Cost, Revenue & Review 2026
- Investment
- $166K – $330K
- Disclosed sales
- partial, no system average
- SBA charge-off
- 0.0%
- on 11 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Valhallan is a youth esports franchise offering coached, team-based competitive video-gaming training for kids and teens. Franchisees run the centers, managing coaches, team play, and enrollment.
FranchiseVerdict summary · 2026
A Valhallan franchise requires a total initial investment of $166K – $330K, including a $39K franchise fee and an ongoing 7.0% royalty[2]. The 2024 FDD on file does not yield a unit-revenue figure we can publish. SBA 7(a) loans show a 0.0% charge-off rate across 11 loans[1]. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: high - issued more than two years ago
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored5 of 5 headline figures on this page cite a page of the filing.
Overview
- Investment
- $166K – $330K
- 45th pct Education
- Avg gross sales
- N/A
- Incl. company outletsPartial period
- Royalty
- 7.0%
- 21st pct Education
- Units
- 9
- 27th pct Education
- SBA charge-off
- 0.0%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Education · color = vs category peers
Green = favorable by >10% vs Education median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $166K – $330K including a $39K franchise fee, 7.0% ongoing royalty.
- RETURNSItem 19 reports Historical Performance rather than annual gross sales, so unit revenue is not directly comparable.
- RISKVerdict B (Above average), verdict score 59/100 (higher is better). SBA loan charge-off rate of 0.0% across 11 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- GROWTHNegative, pipeline stalled: 17 agreements signed but not yet open against 9 open outlets (Item 20).
- DATAItem 19 reports Historical Performance rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Valhallan, LLC
- Parent company
- Valhallan Holdings, LLC
- FDD Item 1, page 10 of the 2024 FDD
- Ultimate parent
- Graham Ventures, Inc.
- FDD Item 1, page 10 of the 2024 FDD
- CEO title
- Chairman of the Board
- David Graham
- Incorporated in
- Texas
- HQ
- 2880 Broadway Bend Drive, Building #1, Pearland, Texas 77584
- Auditor
- SST Accountants & Consultants PLLC
- Audited financials
- Franchisor revenue
- $372K
- Most recent fiscal year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- of ours
Other brands the franchisor or its parent operates (Item 1).
Same owner · FDD Item 1, page 10
2 other brands on this site name Graham Ventures, Inc. as parent or ultimate parent in their own FDD.
Grouped by the owner's name as each filing prints it (this page: the 2024 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- David Graham
- Headquarters
- TX
- Founded
- 2021
- FDD year
- 2024
- States available
- 6
Can you afford it, and what does the money buy?
Entry cost runs 28% above the typical education franchise.
Source: FDD 2024 · Items 5–7
Full Item 7 breakdown14 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Franchise Fee | $39K | $39K | |
| Business Licenses & Incorporation | $200 | $1K | |
| Build-out and Permits | $30K | $65K | |
| Fixtures, Furnishings & Equipment | $50K | $120K | |
| Computer Equipment and Technology | $2K | $4K | |
| Signage | $18K | $25K | |
| Architect/Engineering Fees | $2K | $10K | |
| Rent, Security Deposits and Utility Deposits | $4K | $8K | |
| Other Professional Fees | $1K | $4K | |
| Insurance Deposit | $800 | $2K | |
| Office Supplies | $500 | $2K | |
| Training Expenses | $1K | $3K | |
| Grand Opening Advertising | $8K | $8K | |
| Additional Funds (for the initial 3 months of operations) | $10K | $40K | |
| Total initial investment | $166K | $330K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $166K – $330K
- Middle of category vs category
- Liquid capital req'd
- $10K – $40K
- Top 40% of category vs category
- Franchise fee
- $39K – $39K
- Top 40% of category vs category
- Royalty
- 7.0%
- Set by a formula · typical 6–8%
- Ad fund
- 5.0%
- typical 3–5%
- Total fee load
- 12.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 5.0% of net sales |
| Technology fee | $250 |
| Transfer fee | $20K |
| Renewal fee | $2K |
| Inventory (initial) | $500 – $2K |
| Total fee load | 12.0% of rev |
What do units actually make?
Source: FDD 2024 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
No Item 19 revenue figure for Valhallan is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one Valhallan unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
Includes company-owned outlets
Covers a partial period, not a full year
- Item 19 type
- partial-period revenue
- Sample size
- 9
- vs category median 16
- Reporting year
- 2023
- Fiscal year the figures cover
- Source filing
- FDD 2024
- Disclosed in the 2024 filing, covering 2023
Compared against 204 Education brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 12.0% — above the Education median of 9.0%.
Disclosure
Item 19 reports Historical Performance rather than annual gross sales, so unit revenue is not directly comparable.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Education medians
How Valhallan Compares
Category median of published Education brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 9
- Opened
- 7
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- N/A
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 89%
- vs corporate-owned
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Transferred
- 1
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 17
- 1.89 per open outlet · Item 20 Table 5
- Projected new
- 32
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 6 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
6
states with franchisees (per FDD Item 12)
Where the owners are · Item 20 owner list
1 current owner across 1 state.
- LA 1
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 11
- Loan volume
- $1.8M
- Median loan
- $150K
- 50th percentile
- Charge-off rate
- 0.0%
- on 11 loans · rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 2
- Defaults
- 0
- Typical loan rate
- 10.8%
- avg rate to borrowers
- Franchised industry avg
- 13.9%
- brand beats franchise avg ↓
- Jobs supported
- 67
- 3.7 per loan
- Lender concentration
- 91%
- top lender's share
Borrower mix: 100% went to startups / new businesses, 0% to established operators
Franchise vs independent — in all other amusement and recreation industries, franchised businesses charge off at 13.9% vs 16.2% for independents — franchising is associated with 14% lower SBA default risk in this category.
Top lenders financing Valhallan franchisees
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for Valhallan from SBA 7(a) FOIA data.
- Principal loss rate
- 0.0%
- Avg SBA guarantee
- 65%
- Avg interest rate
- 10.80%
- Lender concentration
- 90.9%
- Job velocity
- 3.7 per $100K
- NAICS benchmark
- 7.0%
- NAICS 713990
- Jobs supported
- 67
Top SBA lendersTop lender holds 91% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | The Huntington National Bank | 10 | $1.7M | N/A |
| 2 | Business Development Corporation of South Carolina | 1 | $150K | 0.0% |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| PAPennsylvania | 4 | 0 | -- |
| TXTexas | 4 | 0 | -- |
| VAVirginia | 2 | 0 | -- |
| SCSouth Carolina | 1 | 0 | 0.0% |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
With a 0.0% charge-off rate across 11 loans, banks have historically viewed this brand favorably for lending.
What could kill this investment?
SBA loans charge off at 0.0% — 100% below the 16.0% national norm, i.e. lower lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Young esports system (began 2022) with 9 units and low revenue of $372,180; no net worth or income disclosed. No litigation, bankruptcy, or going-concern issues, and Item 19 is disclosed. Limited operating history and undisclosed equity are the primary concerns.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation disclosed in Item 3.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · SST Accountants & Consultants PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Total revenue of $372,180 for fiscal year ended December 31, 2023; $100,894 (27%) derived from required purchases and rebates (technology fees, FF&E, signage).
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 59 / 100 verdict
- 01MINORYoung system (began 2022), 9 units, revenue only $372,180
- 02MEDNet worth/net income not disclosed
- 03MEDItem 19 disclosed; audited
- 04MINORNo litigation/bankruptcy/going-concern
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 12.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 2 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 3 mi |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 20 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 1 |
| Mandatory arbitration | Yes |
| Arbitration location | Within 5 miles of franchisor's principal place of business (currently Pearland, Texas) |
| Jury trial waiver | Yes |
| Governing law | Texas |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation disclosed in Item 3.
Items 10, 11
Training & Operations
- Classroom training
- 60 hrs
- On-the-job training
- 44 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- Site selection
- franchisor
- Franchisor financing
- Offered
- Item 10
- POS system
- FranchiCzar
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: FranchiCzar
Item 20 · call current owners
Franchisee Contacts
1 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Valhallan franchise?
The total investment to open a Valhallan franchise ranges from $166K – $330K, with an initial franchise fee of $39K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Valhallan franchise owners earn?
Item 19 of the Valhallan FDD discloses figures for part of the system but no single average across all outlets. These are gross sales figures, not profit; the Revenue section shows what the filing reports and on what basis. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns Valhallan?
Valhallan is franchised by Valhallan, LLC. Its parent company is Valhallan Holdings, LLC. The ultimate parent named in the FDD is Graham Ventures, Inc.. Source: FDD Item 1, 2024 filing.
What is Item 19 in the Valhallan FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Valhallan FDD and qualifies whose outlets they describe.
What is Valhallan's franchise failure rate?
Based on SBA 7(a) loan data, Valhallan has a charge-off rate of 0.0% across 11 loans, meaning 0.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Valhallan franchise locations are there?
As of their most recent FDD filing, Valhallan has 9 total units in the United States, including 8 franchised units and 1 company-owned units. 7 new units were opened in the latest reporting year.
Is Valhallan a good franchise to buy?
FranchiseVerdict rates Valhallan as a B-grade franchise with a verdict score of 59 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.