SalonCentric Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
SalonCentric, an L'Oreal company, is a distribution franchise supplying professional hair, skin, and beauty products to licensed salon professionals through stores and sales consultants. Franchisees run a distribution business serving stylists and salons in a territory.
FranchiseVerdict summary · 2026
A SalonCentric franchise requires a total initial investment of $320K – $505K, including a $3K – $10K franchise fee. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $320K – $505K
- 36th pct Personal Care…
- Avg gross sales
- N/A
- Royalty
- N/A
- Units
- 98
- 42nd pct Personal Care…
- SBA charge-off
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = favorable by >10% vs Personal Care & Beauty avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $320K – $505K including a $10K franchise fee.
- RETURNSNo Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- RISKVerdict A (Strongest tier), verdict score 73/100 (higher is better).
- GROWTHSystem growing at 390.0% CAGR over 3 years with 98 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- SalonCentric Franchising, Inc.
- Parent company
- SalonCentric, Inc. (SCI)
- Predecessor
- None disclosed
- Prior franchisor entity
- CEO title
- Chairman, Chief Executive Officer, and Director (of SCI)
- David Greenberg
- Incorporated in
- Delaware
- HQ
- 10101 Dr. Martin Luther King Street North, St. Petersburg, Florida 33716
- Auditor
- Anders Minkler Huber & Helm LLP
- Audited financials
- Franchisor revenue
- $51K
- vs $118K prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
- CEO
- David Greenberg
- Headquarters
- FL
- Founded
- 2019
- FDD year
- 2025
- States available
- 13
Can you afford it, and what does the money buy?
Entry cost runs 21% below the typical personal care & beauty franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown12 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Development Feenot refundable | $3K | $3K | |
| Initial Franchise Fee | $10K | $10K | |
| Advertising | $5K | $5K | |
| Equipment | $87K | $135K | |
| Opening Inventory | $75K | $150K | |
| Lease of Real Estate (3 months) | $15K | $30K | |
| Leasehold Improvements | $67K | $89K | |
| Insurance | $1K | $3K | |
| Misc. Opening Costs | $17K | $22K | |
| Signs | $16K | $26K | |
| Initial Training Expenses | $2K | $3K | |
| Additional Funds (3 months) | $25K | $25K | |
| Total initial investment | $322K | $500K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $320K – $505K
- Top 40% of category vs category
- Liquid capital req'd
- $25K – $25K
- Top 40% of category vs category
- Franchise fee
- $3K – $10K
- Top 40% of category vs category
- Royalty
- Suggested beauty salon prices less a 33.3% discount
- Ad fund
- up to $750 per month
- Total fee load
- 33.3%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Training fee | $500 |
| Transfer fee | $3K |
| Renewal fee | $50 |
| Total fee load | 33.3% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
SalonCentric did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one SalonCentric unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
36%
Within the 30–60% "attractive franchise" band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 33.3% — above the Personal Care & Beauty average of 7.8%.
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
System expanding at 390.0% CAGR over 3 years across 98 units — operators are staying and new ones are joining.
Multi-unit rate
Only 16% of franchisees own multiple units. Could indicate challenging economics or a young system where operators haven't had time to expand.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Personal Care & Beauty averages
How SalonCentric Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 98
- Opened
- 38
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Multi-unit owners
- 16.2%
- Net growth (3-yr)
- Outlier (see FDD)
- Likely small-sample artifact
- 3-yr CAGR
- Outlier (see FDD)
- Likely small-sample artifact
3-year detail · Item 20
- Opened (3yr)
- 38
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 1
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 50
- Franchisor's next-year forecast
- Transfer rate
- 1.0%
- Owners selling to other franchisees
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 12 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
SalonCentric is an early-stage 2022 franchisor (distress flagged as early-stage) with positive net worth of $188,128 and net income of $104,264, but one Illinois regulatory matter (AVC for selling before registering). No Item 19, and explosive 390% growth to 98 units. Concerns are the regulatory AVC and early-stage distress, both low weight.
Litigation (Item 3)
No litigation required to be disclosed except for matter noted in Illinois Addendum
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Anders Minkler Huber & Helm LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 73 / 100 verdict
- 01MINORIllinois AVC for unregistered franchise sale (April 2022)
- 02MINORdistress_is_early_stage=true; positive net income $104,264
- 03MINORNo Item 19; +390% growth to 98 units
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 33.3% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | Designated Area |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 1 year |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | St. Petersburg, Florida |
| Jury trial waiver | Yes |
| Governing law | Florida |
| Litigation count | 1 |
View Item 3 litigation summary
No litigation required to be disclosed except for matter noted in Illinois Addendum
Items 10, 11
Training & Operations
- Classroom training
- 32 hrs
- On-the-job training
- 16 hrs
- Training location
- Our national operations center in St. Petersburg, Florida, the location of your Franchised Business or other site we designate
- Field support
- 16 hrs/yr
- On-site visits per year
- POS system
- Not specified; must be designated or approved by franchisor
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Not specified; must be designated or approved by franchisor
Item 20 · call current owners
Franchisee Contacts
73 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
SalonCentric · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a SalonCentric franchise?
The total investment to open a SalonCentric franchise ranges from $320K – $505K, with an initial franchise fee of $10K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do SalonCentric franchise owners earn?
SalonCentric does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the SalonCentric FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the SalonCentric FDD and qualifies whose outlets they describe.
What is SalonCentric's franchise failure rate?
SBA 7(a) loan charge-off data is not available for SalonCentric (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many SalonCentric franchise locations are there?
As of their most recent FDD filing, SalonCentric has 98 total units in the United States, including 98 franchised units and 0 company-owned units. 38 new units were opened in the latest reporting year.
Is SalonCentric a good franchise to buy?
FranchiseVerdict rates SalonCentric as a A-grade franchise with a verdict score of 73 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.