SalonCentricFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A SalonCentric franchise requires a total initial investment of $320K – $505K, including a $10K franchise fee. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: A. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $320K – $505K
- 31st pct Personal Care…
- Avg gross sales
- N/A
- 34th pct Personal Care…
- Royalty
- N/A
- Units
- 98
- 34th pct Personal Care…
- SBA default
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = >15% above Personal Care & Beauty avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchised units fell from 98 to 20 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $320K – $505K including a $10K franchise fee.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict A (Top Quintile) with a risk score of 42/100.
- System growing at 390.0% CAGR over 3 years with 98 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- SalonCentric Franchising, Inc.
- Parent company
- L’Oreal USA, Inc.
- CEO title
- Chairman, Chief Executive Officer, and Director
- David Greenberg
- Incorporated in
- DE
- HQ
- 10101 Dr. Martin Luther King Street North, St. Petersburg, Florida 33716
- Auditor
- Anders Minkler Huber & Helm LLP
- Audited financials
- Franchisor revenue
- $51K
- vs $118K prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
SalonCentric franchisees operate beauty salon retail locations, likely focused on professional beauty products and services distribution within a protected territory. Day-to-day operations involve inventory management, customer sales, staff management, and possible salon chair rental or professional service delivery.
- CEO
- David Greenberg
- Headquarters
- FL
- Founded
- 2019
- FDD year
- 2025
- States available
- 13
FDD Item 7 · 2025 filing · 12 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Development Feenot refundable | $3K | $3K | |
| Initial Franchise Fee | $10K | $10K | |
| Advertising | $5K | $5K | |
| Equipment | $87K | $135K | |
| Opening Inventory | $75K | $150K | |
| Lease of Real Estate (3 months) | $15K | $30K | |
| Leasehold Improvements | $67K | $89K | |
| Insurance | $1K | $3K | |
| Misc. Opening Costs | $17K | $22K | |
| Signs | $16K | $26K | |
| Initial Training Expenses | $2K | $3K | |
| Additional Funds (3 months) | $25K | $25K | |
| Total initial investment | $322K | $500K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $320K – $505K
- Better than avg vs category
- Liquid capital req'd
- $25K – $25K
- Better than avg vs category
- Franchise fee
- $3K – $10K
- Better than avg vs category
- Royalty
- Suggested beauty salon prices less a 33.3% discount
- Ad fund
- up to $750 per month
- Total fee load
- 33.3%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Training fee | $500 |
| Transfer fee | $3K |
| Renewal fee | $50 |
| Total fee load | 33.3% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Personal Care & Beauty averages
How SalonCentric Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 98
- Opened
- 38
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Multi-unit owners
- 16.2%
- Net growth (yr3)
- +63.3%
- Net unit change last year
- 3-yr CAGR
- Outlier (see FDD)
- Likely small-sample artifact
3-year detail · Item 20
- Transfers (3yr)
- 1
- Projected new
- 50
- Franchisor's next-year forecast
- Transfer rate
- 1.0%
- Owners selling to other franchisees
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 14 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 1 7(a) loan on file; statistical reliability is limited below 10 loans.
- Total loans
- 1
- Loan volume
- N/A
- Amount data pending
- Median loan
- N/A
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 0
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
SalonCentric presents elevated risk due to non-transparent financial performance metrics, unclear royalty mechanics, and franchisor going concern status, despite protected territory and absence of litigation.
Litigation (Item 3)
No litigation required to be disclosed except for matter noted in Illinois Addendum
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Anders Minkler Huber & Helm LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 42 / 100 rating
- 01MEDNo Item 19 financial performance data (avg revenue/net income not disclosed) makes ROI impossible to validate
- 02MINORRoyalty structure is vague ('suggested beauty salon prices less 33.3%') — unclear if this is percentage-based, creates unpredictable cost burden
- 03HIGHGoing Concern status is False, indicating potential financial viability questions about franchisor stability
- 04MINOR63.3% YoY unit growth is unsustainably high and suggests possible recruitment-driven model rather than organic profitability
- 05MEDHigh initial investment ($319k–$505k) combined with undisclosed profits creates asymmetric risk
- 06MINOR5-year term is shorter than industry standard (typically 10 years), limiting franchisee runway to profitability
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | Designated Area |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 1 year |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | St. Petersburg, Florida |
| Jury trial waiver | Yes |
| Governing law | Florida |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed except for matter noted in Illinois Addendum
Items 10, 11
Training & Operations
- Classroom training
- 32 hrs
- On-the-job training
- 16 hrs
- Training location
- Our national operations center in St. Petersburg, Florida, the location of your Franchised Business or other site we designate
- Field support
- 16 hrs/yr
- On-site visits per year
- POS system
- Not specified; must be designated or approved by franchisor
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Not specified; must be designated or approved by franchisor
Item 20 · call current owners
Franchisee Contacts
76 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
SalonCentric · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a SalonCentric franchise?
The total investment to open a SalonCentric franchise ranges from $320K – $505K, with an initial franchise fee of $10K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do SalonCentric franchise owners earn?
SalonCentric does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is SalonCentric's franchise failure rate?
SBA 7(a) loan charge-off data is not available for SalonCentric (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many SalonCentric franchise locations are there?
As of their most recent FDD filing, SalonCentric has 98 total units in the United States, including 98 franchised units and 0 company-owned units. 38 new units were opened in the latest reporting year.
Is SalonCentric a good franchise to buy?
FranchiseVerdict rates SalonCentric as a A-grade franchise with a risk score of 42 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.