FranchiseVerdict
SalonCentric logo
FV-02215·MODERATEExcellent81

SalonCentric

Personal Services - Beauty & SalonFranchising since 2022Website
Investment
$320K – $505K
62nd pct Beauty & Salon
Avg revenue
70th pct Beauty & Salon
Royalty
Units
98
68th pct Beauty & Salon
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $320K – $505K including a $10K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 62/100. SBA loan default rate of 0.0% across 1 loans (below the industry average).
  • System growing at 390.0% CAGR over 3 years with 98 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
SalonCentric Franchising, Inc.
Parent company
L’Oreal USA, Inc.
Incorporated in
Delaware
HQ
10101 Dr. Martin Luther King Street North, St. Petersburg, Florida 33716
Auditor
Anders Minkler Huber & Helm LLP
Audited financials
Franchisor revenue
$51K
vs $118K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one SalonCentric unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $320K–$505K
Working capital
$
FDD reports $25K–$25K

Unlevered ROIC · per unit

36%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$158K
EBITDA margin
21.0%
Total invested
$437K
Payback
33 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

SalonCentric franchisees operate beauty salon retail locations, likely focused on professional beauty products and services distribution within a protected territory. Day-to-day operations involve inventory management, customer sales, staff management, and possible salon chair rental or professional service delivery.

CEO
David Greenberg
Founded
2019
FDD year
2025
States available
13

Item 7 · what it costs

The Vitals

Total investment
$320K – $505K
All-in to open one unit
Liquid capital
$25K – $25K
Cash you must have on hand
Franchise fee
$10K
Royalty
Suggested beauty salon prices less a 33.3% discount
Ad fund
up to $750 per month
Total fee load
33.3%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
98
Opened
38
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Multi-unit owners
16.2%
Net growth (yr3)
+63.3%
Net unit change last year
3-yr CAGR
Outlier (see FDD)
Likely small-sample artifact
2023
98+38
Franchised units
2024
60
Franchised units
2025
20
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 14 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 14 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
1
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

62
Risk · 0-100
MODERATE62 / 100

SalonCentric presents elevated risk due to non-transparent financial performance metrics, unclear royalty mechanics, and franchisor going concern status, despite protected territory and absence of litigation.

Score breakdown · what drove the 62 / 100 rating

  1. 01MEDNo Item 19 financial performance data (avg revenue/net income not disclosed) makes ROI impossible to validate
  2. 02MINORRoyalty structure is vague ('suggested beauty salon prices less 33.3%') — unclear if this is percentage-based, creates unpredictable cost burden
  3. 03HIGHGoing Concern status is False, indicating potential financial viability questions about franchisor stability
  4. 04MINOR63.3% YoY unit growth is unsustainably high and suggests possible recruitment-driven model rather than organic profitability
  5. 05MEDHigh initial investment ($319k–$505k) combined with undisclosed profits creates asymmetric risk
  6. 06MINOR5-year term is shorter than industry standard (typically 10 years), limiting franchisee runway to profitability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Designated Area
Protected territory
Yes
Initial term
5 years
Renewal term
5 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
1 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Florida

Item 11

Training & Operations

Classroom training
32 hrs
On-the-job training
16 hrs
POS system
Not specified; must be designated or approved by franchisor
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

76 numbers

Locked
(256) 890-••••
William L. Schultz
AL
(256) 442-••••
William L. Schultz
AL
(406) 624-••••
Brent M. Ewing
MT

One-time purchase · CSV download · Validation questions included

FDD download

SalonCentric · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above