FranchiseVerdict
Turning Point logo
FV-02813·MODERATEExcellent91

Turning Point

Food & Beverage - Full ServiceFranchising since 2021Website
Investment
$959K – $1.6M
86th pct Full Service
Avg revenue
$1.7M
37th pct Full Service
Royalty
5.0%
15th pct Full Service
Units
30
63rd pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $959K – $1.6M including a $45K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $1.7M/year (median $1.7M).
  • Rated MODERATE with a risk score of 64/100. SBA loan default rate of 0.0% across 8 loans (below the industry average).
  • System growing at 100.0% CAGR over 3 years with 30 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Turning Point Franchise Systems, LLC
Parent company
Turning Point Holding Company, LLC
Incorporated in
New Jersey
HQ
1605 NJ-35, Oakhurst, NJ 07755
Auditor
WithumSmith+Brown, PC
Audited financials
Franchisor revenue
$87K
vs $155K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Turning Point unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,718,163
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $959K–$1.6M
Working capital
$
FDD reports $35K–$75K

Unlevered ROIC · per unit

22%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$292K
EBITDA margin
17.0%
Total invested
$1.3M
Payback
54 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Turning Point units return on equity?

Edit assumptions

Equity IRR · 5-yr

31.7%

3.96× MOIC

Year-1 DSCR

2.54×

EBITDA ÷ debt service

Equity required

$7.0M

on $17.2M purchase

Total debt

$10.2M

SBA $5.0M + senior + seller note

SBA 7(a) request ($8.6M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Franchisees operate Turning Point locations, likely a service-based or retail business model requiring significant upfront capital investment. Day-to-day operations involve managing staff, serving customers/clients, handling inventory or service delivery, and maintaining compliance with franchisor standards while paying 5% of gross sales in ongoing royalties.

CEO
Kirk Ruoff
Founded
2021
FDD year
2025
States available
3

Item 7 · what it costs

The Vitals

Total investment
$959K – $1.6M
All-in to open one unit
Liquid capital
$35K – $75K
Cash you must have on hand
Franchise fee
$45K
Royalty
5.0%
Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.7M
Per unit, per year
Median gross sales
$1.7M
Item 19 type
Historic Financial Performance
Sample size
25 units
vs category median 15
Range (low → high)
$874K$2.6M
Cohort dispersion
Transparency
7 / 5
vs category median 4 / 5 · above
Revenue rank37th
vs Food & Beverage - Full Service peers
Investment cost rank86th
Lower investment ranks lower (better)
Royalty rate rank15th
Lower royalty = lower percentile (better)
Unit count rank63th
vs Food & Beverage - Full Service peers
Risk score rank59th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
30
Opened
1
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
28
Corporate units in the system
% franchised
7%
vs corporate-owned
Net growth (yr3)
+100.0%
Net unit change last year
3-yr CAGR
+100.0%
Compounded over last 3 years
2023
2+1
Franchised units
2024
1
Franchised units
2025
1
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 20 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 20 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
8
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

64
Risk · 0-100
MODERATE64 / 100

Emerging franchise with aggressive expansion, undisclosed profitability metrics, and high capital requirements relative to revenue poses significant financial validation risk.

Score breakdown · what drove the 64 / 100 rating

  1. 01MEDNet income not disclosed in FDD Item 19 — impossible to validate ROI on $959k-$1.583M investment
  2. 02MINOR100% YoY unit growth (30 units) suggests either brand-new system or aggressive expansion masking retention issues
  3. 03MINORHigh investment-to-revenue ratio: $959k entry cost against $1.72M average revenue requires 56%+ of revenues just to break even in Year 1
  4. 04HIGHGoing Concern status is FALSE — may indicate franchisor financial instability or accounting red flags
  5. 05HIGHNo litigation disclosed but reputational risk unknown for emerging brand with rapid unit growth
  6. 06MINOR5% royalty + overhead on $1.72M revenue leaves thin margins; profitability dependent on cost structure not provided

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
New Jersey

Item 11

Training & Operations

Classroom training
33 hrs
On-the-job training
181 hrs
POS system
Aloha NCR POS system
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

28 numbers

Locked
(317) 232-••••
IN
(605) 773-••••
SD
(217) 782-••••
IL

One-time purchase · CSV download · Validation questions included

FDD download

Turning Point · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above