FranchiseVerdict
Tropical Smoothie Cafe logo
FV-02794·STRONGExcellent95

Tropical Smoothie Cafe

Food & Beverage - Full ServiceFranchising since 2012Website
Investment
$341K – $815K
44th pct Full Service
Avg revenue
$1.0M
18th pct Full Service
Royalty
6.0%
54th pct Full Service
Units
1,515
98th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $341K – $815K including a $35K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $1.0M/year (median $955K).
  • Rated STRONG with a risk score of 42/100. SBA loan default rate of 0.0% across 287 loans (below the industry average).
  • System growing at 26.5% CAGR over 3 years with 1515 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
TSC Franchisor, LLC
Parent company
TSC SPV Funding, LLC
Incorporated in
Delaware
HQ
1117 Perimeter Center West, Suite W200, Atlanta, Georgia 30338
Auditor
Deloitte & Touche LLP
Audited financials
Franchisor revenue
$33.3M
Most recent fiscal year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Tropical Smoothie Cafe unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,005,063
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $341K–$815K
Working capital
$
FDD reports $10K–$57K

Unlevered ROIC · per unit

20%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$121K
EBITDA margin
12.0%
Total invested
$611K
Payback
61 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Tropical Smoothie Cafe units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.0M

on $5.0M purchase

Total debt

$4.0M

SBA $2.5M + senior + seller note

Overview

About

Tropical Smoothie Cafe franchisees operate quick-service smoothie and café shops, managing daily operations including customer service, inventory management, staff scheduling, and food preparation. Core offerings include custom smoothies, acai bowls, wraps, and salads, with emphasis on health-focused positioning and high-margin beverage sales.

CEO
Christopher Maxwell Wetzel
Founded
2024
FDD year
2025
States available
45

Item 7 · what it costs

The Vitals

Total investment
$341K – $815K
All-in to open one unit
Liquid capital
$10K – $57K
Cash you must have on hand
Franchise fee
$35K
Royalty
6.0%
Gross Sales · typical 6–8%
Ad fund
5.0%
typical 3–5%
Total fee load
11.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.0M
Per unit, per year
Median gross sales
$955K
Item 19 type
Average Net Revenues
Sample size
1268 units
vs category median 15 · large
Range (low → high)
$288K$2.6M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank18th
vs Food & Beverage - Full Service peers
Investment cost rank44th
Lower investment ranks lower (better)
Royalty rate rank54th
Lower royalty = lower percentile (better)
Unit count rank98th
vs Food & Beverage - Full Service peers
Risk score rank3th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
1,515
Opened
161
Last reporting year
Closed
18
Turnover rate
1.2%
Company-owned
1
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+10.4%
Net unit change last year
3-yr CAGR
+26.5%
Compounded over last 3 years
2023
1,514+143
Franchised units
2024
1,371
Franchised units
2025
1,197
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 21 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 21 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
287
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

42
Risk · 0-100
STRONG42 / 100

Tropical Smoothie Cafe presents CAUTION-level risk due to missing financial disclosure (Item 19), prior litigation over earnings claims, unclear profitability, and moderate unit growth in a competitive segment.

Score breakdown · what drove the 42 / 100 rating

  1. 01MEDNo Item 19 (Average Unit Volume) disclosed — unable to verify the $1.005M average revenue claim or validate ROI potential
  2. 02HIGHLitigation history involving fraudulent financial performance misrepresentations regarding a breakfast initiative suggests franchisor made unsubstantiated claims to franchisees
  3. 03MINORHigh initial investment range ($340K–$814K) with 6% royalty creates significant break-even threshold; profitability unclear without net income disclosure
  4. 04MINOR10.4% YoY unit growth is modest for QSR segment; slower growth may indicate market saturation or franchisee struggles
  5. 05MED15-year term with $35K franchise fee and 6% royalty locks franchisees into long-term relationship with limited exit flexibility

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
15 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Georgia

Item 11

Training & Operations

Classroom training
25 hrs
On-the-job training
210 hrs
POS system
Designated hardware-as-a-service and software-as-a-service POS programs
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

90 numbers

Locked
(251) 232-••••
AL
(479) 471-••••
AR
(334) 821-••••
AL

One-time purchase · CSV download · Validation questions included

FDD download

Tropical Smoothie Cafe · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above