Tide LaundromatFranchise Cost, Revenue & Review 2026
Formerly known as Tide Cleaners
Data from FDD filing
FranchiseVerdict summary · 2026
A Tide Laundromat franchise requires a total initial investment of $1.8M – $2.3M, including a $50K franchise fee and an ongoing 6.5% royalty[2]. Per the 2025 FDD, average unit revenue was $1.2M[2]. Verdict grade: B. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $1.8M – $2.3M
- 84th pct Cleaning & Ma…
- Avg gross sales
- $1.2M
- 38th pct Cleaning & Ma…
- Royalty
- 6.5%
- 25th pct Cleaning & Ma…
- Units
- 8
- 19th pct Cleaning & Ma…
- SBA default
- N/A
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = >15% above Cleaning & Maintenance avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
At 0.6x revenue per dollar invested, this system underperforms the typical 1.5-2.5x range.
27% cash-on-cash return (based on P&L Bottom Line). Within the 15-30% range most franchise investors consider acceptable.
Bottom line
- Total investment $1.8M – $2.3M including a $50K franchise fee, 6.5% ongoing royalty.
- Average unit revenue of $1.2M/year (median $1.1M), with an estimated 27% cash-on-cash return (based on P&L Bottom Line).
- Verdict B (Above Average) with a risk score of 56/100.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Agile Pursuits Franchising, Inc.
- Parent company
- The Procter & Gamble Company
- Incorporated in
- OH
- HQ
- 2 Procter & Gamble Plaza, TE-16, Cincinnati, Ohio 45202
- Auditor
- Barnes Dennig & Co., Ltd.
- Audited financials
- Franchisor revenue
- $11.5M
- vs $13.3M prior year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- Agile Pursuits
- The Procter and Gamble Distributing
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Franchisees operate coin-operated and card-based laundromat facilities, managing 24/7 self-service washing and drying equipment. Day-to-day responsibilities include machine maintenance, facility cleaning, cash/card reconciliation, customer service, and equipment repairs or vendor coordination. Most locations operate with minimal staff, relying on automated systems and periodic owner oversight.
- CEO
- Andrew Gibson
- Headquarters
- OH
- Founded
- 2008
- FDD year
- 2025
- States available
- 2
FDD Item 7 · 2025 filing · 14 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Furnishings, Fixtures, Equipment and Installation | $972K | $1.3M | |
| Signage (Interior & Exterior) | $30K | $44K | |
| POS and Related IT System | $12K | $22K | |
| Leasehold Improvements | $533K | $641K | |
| Development Rights Fee | $10K | $10K | |
| Initial Franchise Fee | $50K | $50K | |
| New Store Marketing Expense | $35K | $35K | |
| Initial Training Travel Related Expenses (First Business) | $6K | $9K | |
| Cleaning Agents | $14K | $18K | |
| Pre-Opening Wages | $8K | $12K | |
| Start-up Supplies | $6K | $7K | |
| Insurance and Other Business Set Up Costs | $2K | $6K | |
| 3 Months' Occupancy Cost | $0 | $38K | |
| Additional Funds | $73K | $95K | |
| Total initial investment | $1.8M | $2.3M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$126K
10.5% margin
Unlevered ROIC
6%
EBITDA / total invested capital
Payback
16.6 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $1.8M – $2.3M
- Below avg, review vs category
- Liquid capital req'd
- $73K – $95K
- Below avg, review vs category
- Franchise fee
- $10K – $50K
- Near category avg vs category
- Royalty
- 6.5%
- Net Sales · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.5%
- vs 9–13% typical
- Payback period
- 3.8 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.5% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $750 |
| Transfer fee | $25K |
| Renewal fee | $25K |
| Inventory (initial) | $14K – $18K |
| Total fee load | 8.5% of rev |
Financial Performance
- Avg gross sales
- $1.2M
- Per unit, per year
- Median gross sales
- $1.1M
- Avg p&l bottom line
- $534K
- Reported as P&L Bottom Line in FDD Item 19
- Cash-on-cash
- 26.6%
- Based on P&L Bottom Line / investment midpoint
- Item 19 type
- Historical Performance
- Sample size
- 3 units
- vs category median 31 · small
- Range (low → high)
- $925K→$1.6M
- Cohort dispersion (min → max)
- Quartile band
- $925K→$1.6M
- Bottom 25% → top 25%
- Transparency tier
- full
- Categorical assessment of disclosure depth
- Reporting year
- 2025
- Fiscal year the figures cover
- Transparency
- 10 / 5
- vs category median 4 / 5 · above
Compared against 204 Cleaning & Maintenance brands
Revenue is only 0.6x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.
vs Cleaning & Maintenance averages
How Tide Laundromat Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 8
- Opened
- 5
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- +166.7%
- Net unit change last year
- 3-yr CAGR
- Outlier (see FDD)
- Likely small-sample artifact
3-year detail · Item 20
- Opened (3yr)
- 5
- Closed (3yr)
- 3
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 3
- Reacquired (3yr)
- 0
- Franchisor bought back
- Ceased ops
- 37.5%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 6 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Rapid expansion with unverified financial claims and high capital requirements present material risk; the aggressive unit growth and absence of Item 19 suggest financial performance figures may not be representative of typical franchisee outcomes.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $171,029
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Barnes Dennig & Co., Ltd.
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: No
Score breakdown · what drove the 56 / 100 rating
- 01MEDNo Item 19 (Financial Performance Representation) disclosed — cannot independently verify claimed $1.2M average revenue or $533K net income figures
- 02MINORExtremely aggressive unit growth (166.7% YoY) from only 8 units suggests either very recent launch or unsustainable expansion trajectory that may indicate survivorship bias in reported financials
- 03MEDHigh initial investment ($1.75M-$2.26M) relative to disclosed net income ($533K) yields only ~31% annual ROI before accounting for owner labor, debt service, or working capital requirements
- 04HIGHNo 'Going Concern' statement — unclear if franchisor is stable or if financial data reflects mature, profitable unit operations
- 05MINOR6.5% royalty on weekly net sales is relatively high for laundromat category and compounds with typical operating margins of 40-45%
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Radius |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 2 |
| Curable defaultsℹ | 7 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Ohio |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 33 hrs
- On-the-job training
- 55 hrs
- Training location
- On-site at franchisee's restaurant and corporate training facility
- Site selection
- joint
- Franchisor financing
- Offered
- Item 10
- POS system
- Clean Cloud
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Clean Cloud
Item 20 · call current owners
Franchisee Contacts
12 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Tide Laundromat · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Tide Laundromat franchise?
The total investment to open a Tide Laundromat franchise ranges from $1.8M – $2.3M, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Tide Laundromat franchise owners earn?
According to Item 19 of the Tide Laundromat FDD, the average gross sales per unit is $1.2M. The median is $1.1M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Tide Laundromat's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Tide Laundromat (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Tide Laundromat franchise locations are there?
As of their most recent FDD filing, Tide Laundromat has 8 total units in the United States, including 0 franchised units and 0 company-owned units. 5 new units were opened in the latest reporting year.
Is Tide Laundromat a good franchise to buy?
FranchiseVerdict rates Tide Laundromat as a B-grade franchise with a risk score of 56 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.