FranchiseVerdict
Tide Laundromat logo
FV-02733·MODERATEExcellent95

Tide Laundromat

Formerly known as Tide Cleaners

Cleaning - Commercial & JanitorialFranchising since 2022Website
Investment
$1.8M – $2.3M
100th pct Commercial & …
Avg revenue
$1.2M
48th pct Commercial & …
Royalty
6.5%
28th pct Commercial & …
Units
8
19th pct Commercial & …
SBA default

Bottom line

  • Total investment $1.8M – $2.3M including a $50K franchise fee, 6.5% ongoing royalty.
  • Average unit revenue of $1.2M/year (median $1.1M). Estimated payback in 3.8 years.
  • Rated MODERATE with a risk score of 55/100.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Agile Pursuits Franchising, Inc.
Parent company
The Procter & Gamble Company
Incorporated in
Ohio
HQ
2 Procter & Gamble Plaza, TE-16, Cincinnati, Ohio 45202
Auditor
Barnes Dennig & Co., Ltd.
Audited financials
Franchisor revenue
$11.5M
vs $13.3M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Tide Laundromat unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,199,889
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $1.8M–$2.3M
Working capital
$
FDD reports $73K–$95K

Unlevered ROIC · per unit

6%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$126K
EBITDA margin
10.5%
Total invested
$2.1M
Payback
199 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Tide Laundromat units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$840K

on $4.2M purchase

Total debt

$3.4M

SBA $2.1M + senior + seller note

Overview

About

Franchisees operate coin-operated and card-based laundromat facilities, managing 24/7 self-service washing and drying equipment. Day-to-day responsibilities include machine maintenance, facility cleaning, cash/card reconciliation, customer service, and equipment repairs or vendor coordination. Most locations operate with minimal staff, relying on automated systems and periodic owner oversight.

CEO
Andrew Gibson
Founded
2008
FDD year
2025
States available
2

Item 7 · what it costs

The Vitals

Total investment
$1.8M – $2.3M
All-in to open one unit
Liquid capital
$73K – $95K
Cash you must have on hand
Franchise fee
$50K
Royalty
6.5%
Net Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.5%
vs 9–13% typical
Payback period
3.8 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$1.2M
Per unit, per year
Median gross sales
$1.1M
Item 19 type
Historical Performance
Sample size
3 units
vs category median 32 · small
Range (low → high)
$925K$1.6M
Cohort dispersion
Transparency
10 / 5
vs category median 4 / 5 · above
Revenue rank48th
vs Cleaning - Commercial & Janitorial peers
Investment cost rank100th
Lower investment ranks lower (better)
Royalty rate rank28th
Lower royalty = lower percentile (better)
Unit count rank19th
vs Cleaning - Commercial & Janitorial peers
Risk score rank51th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
8
Opened
5
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+166.7%
Net unit change last year
3-yr CAGR
Outlier (see FDD)
Likely small-sample artifact
2023
8+5
Franchised units
2024
3
Franchised units
2025
2
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 15 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 15 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

55
Risk · 0-100
MODERATE55 / 100

Rapid expansion with unverified financial claims and high capital requirements present material risk; the aggressive unit growth and absence of Item 19 suggest financial performance figures may not be representative of typical franchisee outcomes.

Score breakdown · what drove the 55 / 100 rating

  1. 01MEDNo Item 19 (Financial Performance Representation) disclosed — cannot independently verify claimed $1.2M average revenue or $533K net income figures
  2. 02MINORExtremely aggressive unit growth (166.7% YoY) from only 8 units suggests either very recent launch or unsustainable expansion trajectory that may indicate survivorship bias in reported financials
  3. 03MEDHigh initial investment ($1.75M-$2.26M) relative to disclosed net income ($533K) yields only ~31% annual ROI before accounting for owner labor, debt service, or working capital requirements
  4. 04HIGHNo 'Going Concern' statement — unclear if franchisor is stable or if financial data reflects mature, profitable unit operations
  5. 05MINOR6.5% royalty on weekly net sales is relatively high for laundromat category and compounds with typical operating margins of 40-45%

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Ohio

Item 11

Training & Operations

Classroom training
33 hrs
On-the-job training
55 hrs
POS system
Clean Cloud
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

17 numbers

Locked
(701) 328-••••
ND
(651) 539-••••
MN
(517) 335-••••
MI

One-time purchase · CSV download · Validation questions included

FDD download

Tide Laundromat · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above