FranchiseVerdict
SPEED QUEEN logo
FV-02406·MODERATEExcellent91

Speed Queen

Cleaning - Commercial & JanitorialFranchising since 2019Website
Investment
$1.2M – $2.0M
99th pct Commercial & …
Avg revenue
$570K
28th pct Commercial & …
Royalty
4.0%
2nd pct Commercial & …
Units
29
36th pct Commercial & …
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $1.2M – $2.0M including a $50K franchise fee, 4.0% ongoing royalty.
  • Average unit revenue of $570K/year (median $544K). Estimated payback in 6.0 years.
  • Rated MODERATE with a risk score of 59/100. SBA loan default rate of 0.0% across 4 loans (below the industry average).
  • System growing at 55.6% CAGR over 3 years with 29 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
SPEED QUEEN Laundry Franchise, LLC
Parent company
Alliance Laundry Systems, LLC
Incorporated in
Delaware
HQ
221 Shepard Street, Ripon, Wisconsin 54971
Auditor
Ernst & Young LLP
Audited financials
Franchisor revenue
$318K
vs $482K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one SPEED QUEEN unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $570,480
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $1.2M–$2.0M
Working capital
$
FDD reports $20K–$40K

Unlevered ROIC · per unit

5%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$80K
EBITDA margin
14.0%
Total invested
$1.6M
Payback
244 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 SPEED QUEEN units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$799K

on $4.0M purchase

Total debt

$3.2M

SBA $2.0M + senior + seller note

Overview

About

Speed Queen franchisees operate commercial laundry facilities (coin-op and card-pay models) serving multi-unit residential, hospitality, and institutional clients. Day-to-day operations include machine maintenance, customer service, payment processing, inventory management, and facility upkeep to maximize machine utilization and revenue per location.

CEO
Michael Schoeb
Founded
2019
FDD year
2025
States available
7

Item 7 · what it costs

The Vitals

Total investment
$1.2M – $2.0M
All-in to open one unit
Liquid capital
$20K – $40K
Cash you must have on hand
Franchise fee
$50K
Royalty
4.0%
Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical
Payback period
6.0 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$570K
Per unit, per year
Median gross sales
$544K
Item 19 type
Historical performance of franchisor-owned and franchised outlets
Sample size
15 units
vs category median 32 · small
Range (low → high)
$187K$1.7M
Cohort dispersion
Transparency
10 / 5
vs category median 4 / 5 · above
Revenue rank28th
vs Cleaning - Commercial & Janitorial peers
Investment cost rank99th
Lower investment ranks lower (better)
Royalty rate rank2th
Lower royalty = lower percentile (better)
Unit count rank36th
vs Cleaning - Commercial & Janitorial peers
Risk score rank55th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
29
Opened
2
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
15
Corporate units in the system
% franchised
48%
vs corporate-owned
Multi-unit owners
1.0%
Net growth (yr3)
+16.7%
Net unit change last year
3-yr CAGR
+55.6%
Compounded over last 3 years
2023
14+2
Franchised units
2024
12
Franchised units
2025
9
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 13 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 13 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
4
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

59
Risk · 0-100
MODERATE59 / 100

Speed Queen presents moderate-to-cautious risk: unprotected territory, small system size, and going concern status create execution uncertainty, though no litigation and positive unit growth offer modest offsets.

Score breakdown · what drove the 59 / 100 rating

  1. 01MINORNo territory protection creates direct competition risk and customer cannibalization within franchise system
  2. 02HIGHGoing Concern status is False, indicating potential financial/operational instability at corporate level
  3. 03MINORHigh initial investment ($1.2M-$2M) against median net income of $264K yields 4.5-7.6 year payback with no margin for error
  4. 04MINORModest unit growth of 16.7% YoY is healthy but insufficient scale (only 29 units) limits brand recognition and purchasing power
  5. 05MINOR4% royalty on $570K average revenue = $22,800/year; combined with $49.5K franchise fee suggests ongoing revenue pressure on corporate support

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Wisconsin

Item 11

Training & Operations

Classroom training
45 hrs
On-the-job training
47 hrs
POS system
Speed Queen’s industry POS system
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

23 numbers

Locked
(920) 748-••••
The franchisor corporation is located at
WI
(470) 231-••••
GA
(346) 471-••••
TX

One-time purchase · CSV download · Validation questions included

FDD download

SPEED QUEEN · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above