FranchiseVerdict
THE GROUNDS GUYS logo
FV-02644·STRONGExcellent95

The Grounds Guys

Home Services - Lawn & LandscapingFranchising since 2010Website
Investment
$89K – $235K
25th pct Lawn & Landsc…
Avg revenue
$811K
25th pct Lawn & Landsc…
Royalty
Units
225
92nd pct Lawn & Landsc…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $89K – $235K including a $35K franchise fee.
  • Average unit revenue of $811K/year (median $599K).
  • Rated STRONG with a risk score of 44/100. SBA loan default rate of 0.0% across 401 loans (below the industry average).
  • System growing at 15.4% CAGR over 3 years with 225 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
THE GROUNDS GUYS SPV LLC
Parent company
Neighborly Assetco LLC
Incorporated in
Delaware
HQ
1010 North University Parks Drive, Waco, Texas 76707
Auditor
Ernst & Young LLP
Audited financials
Franchisor revenue
$384.0M
vs $451.9M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one THE GROUNDS GUYS unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $811,399
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $89K–$235K
Working capital
$
FDD reports $5K–$30K

Unlevered ROIC · per unit

50%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$89K
EBITDA margin
11.0%
Total invested
$179K
Payback
24 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 THE GROUNDS GUYS units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$649K

on $3.2M purchase

Total debt

$2.6M

SBA $1.6M + senior + seller note

Overview

About

Franchisees operate commercial and residential landscaping and grounds maintenance services, including lawn care, snow removal, landscape design, and outdoor property upkeep. Day-to-day operations involve managing crews, scheduling client services, managing equipment, and building repeat customer relationships within their protected territory.

CEO
Michael Anthony Davis
Founded
2020
FDD year
2024
States available
41

Item 7 · what it costs

The Vitals

Total investment
$89K – $235K
All-in to open one unit
Liquid capital
$5K – $30K
Cash you must have on hand
Franchise fee
$35K
Royalty
5-6% of Gross Sales
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$811K
Per unit, per year
Median gross sales
$599K
Item 19 type
Gross Sales
Sample size
149 units
vs category median 12 · large
Range (low → high)
$12K$3.2M
Cohort dispersion
Transparency
4 / 5
vs category median 6 / 5 · below
Revenue rank25th
vs Home Services - Lawn & Landscaping peers
Investment cost rank25th
Lower investment ranks lower (better)
Royalty rate rank50th
Lower royalty = lower percentile (better)
Unit count rank92th
vs Home Services - Lawn & Landscaping peers
Risk score rank21th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
225
Opened
42
Last reporting year
Closed
28
Turnover rate
12.4%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+6.6%
Net unit change last year
3-yr CAGR
+15.4%
Compounded over last 3 years
2022
225+14
Franchised units
2023
211
Franchised units
2024
195
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 22 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 22 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
401
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

44
Risk · 0-100
STRONG44 / 100

The Grounds Guys presents elevated risk due to multiple active litigation cases involving fraud and misrepresentation claims, undisclosed net income metrics, and sluggish unit growth despite being an established franchisor.

Score breakdown · what drove the 44 / 100 rating

  1. 01HIGHActive litigation involving fraud, misrepresentation, and breach of contract claims from multiple franchisees suggests systemic operational or disclosure issues
  2. 02MEDNo average net income disclosed despite $811K average revenue — opacity on actual profitability raises questions about sustainability at lower end of investment spectrum
  3. 03MINORSlow unit growth of only 6.6% YoY with 225 total units indicates market saturation or franchisee satisfaction issues in an established 10-year system
  4. 04HIGHHigh litigation frequency (4 disclosed cases with franchisees as plaintiffs) in a relatively small 225-unit system signals disproportionate conflict rate
  5. 05MINORProtected territory alone cannot offset lack of profitability transparency and breach of contract allegations

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population-based
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
4
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Texas

Item 11

Training & Operations

Classroom training
70 hrs
On-the-job training
8 hrs
POS system
GGPro
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

98 numbers

Locked
(203) 586-••••
CT
(904) 506-••••
FL
(563) 552-••••
IA

One-time purchase · CSV download · Validation questions included

FDD download

THE GROUNDS GUYS · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above