FranchiseVerdict
The Cocky Rooster logo
FV-02614·CAUTIONExcellent91

The Cocky Rooster

Food & Beverage - Quick ServiceFranchising since 2023Website
Investment
$455K – $777K
81st pct Quick Service
Avg revenue
$1.7M
45th pct Quick Service
Royalty
5.0%
14th pct Quick Service
Units
2
9th pct Quick Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $455K – $777K including a $50K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $1.7M/year. Estimated payback in 1.7 years.
  • Rated CAUTION with a risk score of 70/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).
  • Emerging franchise — only 3 years of franchising with 2 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Plan C Franchising, LLC
Parent company
Plan B Partners, LLC
Incorporated in
Delaware
HQ
1345 Carmia Way, North Chesterfield, Virginia 23235
Auditor
Brown Edwards
Audited financials
Franchisor revenue
$0
vs $30K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one The Cocky Rooster unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,717,537
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: qsr
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $455K–$777K
Working capital
$
FDD reports $30K–$50K

Unlevered ROIC · per unit

42%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$275K
EBITDA margin
16.0%
Total invested
$656K
Payback
29 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 The Cocky Rooster units return on equity?

Edit assumptions

Equity IRR · 5-yr

33.6%

4.26× MOIC

Year-1 DSCR

2.41×

EBITDA ÷ debt service

Equity required

$5.8M

on $15.5M purchase

Total debt

$9.6M

SBA $5.0M + senior + seller note

SBA 7(a) request ($7.7M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

The Cocky Rooster appears to be a quick-service or casual restaurant concept focused on chicken-based offerings. Franchisees manage day-to-day operations including food preparation, customer service, inventory management, and compliance with brand standards while paying 5% royalties on gross sales.

CEO
Lucas M. Phillips
Founded
2020
FDD year
2025
States available
1

Item 7 · what it costs

The Vitals

Total investment
$455K – $777K
All-in to open one unit
Liquid capital
$30K – $50K
Cash you must have on hand
Franchise fee
$50K
Royalty
5.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical
Payback period
1.7 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$1.7M
Per unit, per year
Median gross sales
Item 19 type
Affiliate-owned
Sample size
1 units
vs category median 37 · small
Transparency
9 / 5
vs category median 4 / 5 · above
Revenue rank45th
vs Food & Beverage - Quick Service peers
Investment cost rank81th
Lower investment ranks lower (better)
Royalty rate rank14th
Lower royalty = lower percentile (better)
Unit count rank9th
vs Food & Beverage - Quick Service peers
Risk score rank80th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
2
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
2
Corporate units in the system
% franchised
0%
vs corporate-owned
2023
0±0
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 6 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 6 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
2
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

70
Risk · 0-100
CAUTION70 / 100

The Cocky Rooster presents high risk due to a non-viable 2-unit system with going concern issues, unsubstantiated financial claims, and questionable franchisor stability despite attractive profit margins.

Score breakdown · what drove the 70 / 100 rating

  1. 01MINOROnly 2 franchised units reported with unknown growth trajectory suggests minimal system traction and expansion stagnation
  2. 02HIGHGoing Concern = False indicates franchisor may be experiencing financial distress or operational instability
  3. 03MINORHigh initial investment range ($455K-$777K) paired with only 2 units suggests inadequate franchise support infrastructure and unproven scalability
  4. 04MINORNo Item 19 financial performance representation provided — cannot validate the claimed $1.7M average revenue or $355K net income figures
  5. 05MINORExtreme disparity between claimed average net income ($355K) and franchise fee ($49.5K) appears unrealistic without substantiation
  6. 06MINORUnknown unit growth rate indicates franchisor is not transparently tracking or reporting expansion metrics

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Virginia

Item 11

Training & Operations

Classroom training
16 hrs
On-the-job training
24 hrs
POS system
TOAST
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

7 numbers

Locked
(803) 205-••••
LyonsCote LLC Curtis C Lyons and John L. Cote Jr.
SC
(213) 576-••••
CA
(727) 251-••••
FL

One-time purchase · CSV download · Validation questions included

FDD download

The Cocky Rooster · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above