The Cocky RoosterFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A The Cocky Rooster franchise requires a total initial investment of $455K – $777K, including a $50K franchise fee and an ongoing 5.0% royalty[2]. Per the 2025 FDD, average unit revenue was $1.7M[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $455K – $777K
- 78th pct Service Resta…
- Avg gross sales
- $1.7M
- 50th pct Service Resta…
- Royalty
- 5.0%
- 13th pct Service Resta…
- Units
- 2
- 10th pct Service Resta…
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = >15% above Quick-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2023. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $455K – $777K including a $50K franchise fee, 5.0% ongoing royalty.
- Average unit revenue of $1.7M/year.
- Verdict A (Top Quintile) with a risk score of 37/100.
- Revenue data based on only 1 reporting unit. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Plan C Franchising, LLC
- Parent company
- Plan B Partners, LLC
- Incorporated in
- DE
- HQ
- 1345 Carmia Way, North Chesterfield, Virginia 23235
- Auditor
- Brown Edwards
- Audited financials
- Franchisor revenue
- $0
- Most recent fiscal year
Overview
About
The Cocky Rooster appears to be a quick-service or casual restaurant concept focused on chicken-based offerings. Franchisees manage day-to-day operations including food preparation, customer service, inventory management, and compliance with brand standards while paying 5% royalties on gross sales.
- CEO
- Lucas M. Phillips
- Headquarters
- VA
- Founded
- 2020
- FDD year
- 2025
- States available
- 1
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $50K | $50K |
| Working capital (3–6 mo) | $30K | $50K |
| Equipment, build-out, other | $376K | $678K |
| Total initial investment | $455K | $777K |
Source: The Cocky Rooster 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$275K
16.0% margin
Unlevered ROIC
42%
EBITDA / total invested capital
Payback
29 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $455K – $777K
- Below avg, review vs category
- Liquid capital req'd
- $30K – $50K
- Below avg, review vs category
- Franchise fee
- $50K – $50K
- Below avg, review vs category
- Royalty
- 5.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 6.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $6K |
| Training fee | $3K |
| Transfer fee | $25K |
| Renewal fee | $12K |
| Total fee load | 6.0% of rev |
A 6.0% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
Financial Performance
- Avg gross sales
- $1.7M
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- Affiliate-owned
- Sample size
- 1 units
- vs category median 28 · small
- Transparency
- 9 / 5
- vs category median 4 / 5 · above
Compared against 453 Quick-Service Restaurants brands
vs Quick-Service Restaurants averages
How The Cocky Rooster Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 2
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 3
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 6 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 1 7(a) loan on file; statistical reliability is limited below 10 loans.
- Total loans
- 1
- Loan volume
- $605K
- Median loan
- $605K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 1
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into The Cocky Rooster's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 1 lenders with concentration factor
- Per-state charge-off rates across 1 states
- Startup risk premium and job creation velocity
- 1-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
The Cocky Rooster presents high risk due to a non-viable 2-unit system with going concern issues, unsubstantiated financial claims, and questionable franchisor stability despite attractive profit margins.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Brown Edwards
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 37 / 100 rating
- 01MINOROnly 2 franchised units reported with unknown growth trajectory suggests minimal system traction and expansion stagnation
- 02HIGHGoing Concern = False indicates franchisor may be experiencing financial distress or operational instability
- 03MINORHigh initial investment range ($455K-$777K) paired with only 2 units suggests inadequate franchise support infrastructure and unproven scalability
- 04MINORNo Item 19 financial performance representation provided — cannot validate the claimed $1.7M average revenue or $355K net income figures
- 05MINORExtreme disparity between claimed average net income ($355K) and franchise fee ($49.5K) appears unrealistic without substantiation
- 06MINORUnknown unit growth rate indicates franchisor is not transparently tracking or reporting expansion metrics
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Radius |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 1 mi |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Richmond, Virginia |
| Jury trial waiver | Yes |
| Governing law | Virginia |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 16 hrs
- On-the-job training
- 24 hrs
- Training location
- On-site at franchisee location
- Ongoing training
- Required
- Field support
- 40 hrs/yr
- On-site visits per year
- Time to open
- 7 mo
- From signing to launch
- POS system
- TOAST
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: TOAST
Item 20 · call current owners
Franchisee Contacts
7 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
The Cocky Rooster · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a The Cocky Rooster franchise?
The total investment to open a The Cocky Rooster franchise ranges from $455K – $777K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do The Cocky Rooster franchise owners earn?
According to Item 19 of the The Cocky Rooster FDD, the average gross sales per unit is $1.7M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is The Cocky Rooster's franchise failure rate?
SBA 7(a) loan charge-off data is not available for The Cocky Rooster (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many The Cocky Rooster franchise locations are there?
As of their most recent FDD filing, The Cocky Rooster has 2 total units in the United States, including 0 franchised units and 2 company-owned units.
Is The Cocky Rooster a good franchise to buy?
FranchiseVerdict rates The Cocky Rooster as a A-grade franchise with a risk score of 37 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.