Stroll Or Greet
Formerly known as The N2 Company
Bottom line
- Total investment $2K – $13K including a $735 franchise fee, 15.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated CAUTION with a risk score of 69/100.
- No protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one STROLL or GREET unit return on the cash you put in?
Unlevered ROIC · per unit
459%
Above typical band (30–60%)
Overview
About
Franchisees operate STROLL or GREET, a community magazine or local publication that relies on print advertising and distribution. Day-to-day activities include selling advertising space to local businesses, managing publication layout/printing, and distributing copies throughout an assigned territory. Revenue is derived from advertiser payments, with 15% flowing to corporate as a royalty based on advertising value.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 17 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
A shrinking franchise system with a documented history of regulatory violations for improper franchise sales and disclosure—combined with zero financial transparency and opaque royalty mechanics—presents material operational and legal risk.
Score breakdown · what drove the 69 / 100 rating
- 01MINORDeclining unit count (-0.7% YoY) indicates contracting system despite low barrier to entry
- 02HIGHMaterial litigation history: consent orders in CA (2020) and WA (2018/2019) for illegal franchise sales and disclosure violations—suggests compliance issues at corporate level
- 03MINORNo average revenue or net income disclosure (Item 19) prevents financial validation of business model viability
- 04MINORUnusual royalty structure (15% of 'advertising value' rather than gross revenue) is opaque and difficult to audit
- 05MINORNo protected territory creates direct competition among franchisees in same market
- 06MINORShort 3-year term limits franchisee planning horizon and increases renewal risk
- 07MINORRegulatory actions specifically for selling franchises improperly raises questions about current FDD accuracy and completeness
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
28 numbers
One-time purchase · CSV download · Validation questions included
FDD download
STROLL or GREET · FDD (2025) PDF