FranchiseVerdict
South Philly Steaks & Fries / South Philly Cheesesteaks & Fries logo
FV-02396·CAUTIONExcellent91

South Philly Steaks & Fries / South Philly Cheesesteaks & Fries

Food & Beverage - Full ServiceFranchising since 1986Website
Investment
$321K – $607K
40th pct Full Service
Avg revenue
$1.2M
24th pct Full Service
Royalty
5.0%
15th pct Full Service
Units
6
29th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $321K – $607K including a $25K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $1.2M/year (median $1.2M).
  • Rated CAUTION with a risk score of 70/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).
  • No protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Everything Yogurt Brands, LLC
Parent company
Villa Pizza, Inc.
Incorporated in
Delaware
HQ
25 Washington Street, Morristown, New Jersey 07960
Auditor
Citrin Cooperman & Company, LLP
Audited financials
Franchisor revenue
$653K
vs $718K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one South Philly Steaks & Fries / South Philly Cheesesteaks & Fries unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,203,328
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $321K–$607K
Working capital
$
FDD reports $25K–$50K

Unlevered ROIC · per unit

41%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$205K
EBITDA margin
17.0%
Total invested
$502K
Payback
29 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 South Philly Steaks & Fries / South Philly Cheesesteaks & Fries units return on equity?

Edit assumptions

Equity IRR · 5-yr

40.5%

5.47× MOIC

Year-1 DSCR

2.10×

EBITDA ÷ debt service

Equity required

$3.4M

on $12.0M purchase

Total debt

$8.6M

SBA $5.0M + senior + seller note

SBA 7(a) request ($6.0M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Franchisees operate quick-service restaurants specializing in Philadelphia-style cheesesteaks and fries. Day-to-day operations include food preparation, customer service, inventory management, and maintaining brand standards across a small footprint concept designed for strip malls or kiosks.

CEO
Anthony Scotto
Founded
1975
FDD year
2025
States available
6

Item 7 · what it costs

The Vitals

Total investment
$321K – $607K
All-in to open one unit
Liquid capital
$25K – $50K
Cash you must have on hand
Franchise fee
$25K
Royalty
5.0%
Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.2M
Per unit, per year
Median gross sales
$1.2M
Item 19 type
Affiliate-owned and Franchised
Sample size
6 units
vs category median 15 · small
Range (low → high)
$563K$2.1M
Cohort dispersion
Transparency
7 / 5
vs category median 4 / 5 · above
Revenue rank24th
vs Food & Beverage - Full Service peers
Investment cost rank40th
Lower investment ranks lower (better)
Royalty rate rank15th
Lower royalty = lower percentile (better)
Unit count rank29th
vs Food & Beverage - Full Service peers
Risk score rank81th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
6
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
5
Corporate units in the system
% franchised
17%
vs corporate-owned
Multi-unit owners
1.0%
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
+0.0%
Compounded over last 3 years
2023
1±0
Franchised units
2024
1
Franchised units
2025
1
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 19 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 19 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
2
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

70
Risk · 0-100
CAUTION70 / 100

A financially distressed 6-unit system with active litigation, undisclosed profitability, no territory protection, and going concern issues presents substantial risk that franchisor may lack operational viability or franchisee support infrastructure.

Score breakdown · what drove the 70 / 100 rating

  1. 01HIGHGoing Concern status is FALSE — indicates financial instability or viability questions at franchisor level
  2. 02MINOROnly 6 units system-wide with unknown growth trajectory suggests stagnant or declining franchise system
  3. 03HIGHMultiple litigation cases including trademark infringement, unpaid royalties, and lease disputes indicate operational and legal mismanagement
  4. 04MEDNet income not disclosed — unable to assess actual profitability despite $1.2M average revenue claim
  5. 05MINORNo territory protection leaves franchisees vulnerable to cannibalization by franchisor or other franchisees
  6. 06MINORJudgments against former affiliates for rental defaults suggest franchisor may lack oversight and support capability
  7. 07MINOR5% royalty on claimed $1.2M revenue = $60K annually, but without net income data, true ROI on $321K-$607K investment is unverifiable

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
9
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
New Jersey

Item 11

Training & Operations

Classroom training
12 hrs
On-the-job training
133 hrs
POS system
Oracle/Simphony
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

25 numbers

Locked
(504) 872-••••
LA
(704) 979-••••
NC
(808) 586-••••
HI

One-time purchase · CSV download · Validation questions included

FDD download

South Philly Steaks & Fries / South Philly Cheesesteaks & Fries · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above