Crimson Coward
Bottom line
- Total investment $319K – $608K including a $35K franchise fee, 6.5% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 62/100. SBA loan default rate of 0.0% across 4 loans (below the industry average).
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Crimson Coward unit return on the cash you put in?
Unlevered ROIC · per unit
22%
Below typical band (30–60%)
Overview
About
Crimson Coward franchisees operate [BUSINESS MODEL NOT DISCLOSED IN PROVIDED DATA]. Daily operations likely involve customer-facing service delivery, inventory/supply management, and local marketing execution within a protected territory.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 5 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Early-stage franchise with minimal unit count, undisclosed financial performance, and franchisor going concern issues creates significant validation and sustainability risk.
Score breakdown · what drove the 62 / 100 rating
- 01MINORNo average revenue or net income disclosure (Item 19) prevents ROI validation
- 02HIGHGoing Concern status is False, indicating potential financial instability at franchisor level
- 03MINOROnly 13 units in system with 71.4% YoY growth appears unsustainable and suggests very small base
- 04MEDHigh investment range ($318.5k–$607.5k) with no disclosed profitability benchmarks creates opacity
- 05MED6.5% royalty on undisclosed revenues limits ability to forecast actual take-home profits
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
17 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Crimson Coward · FDD (2025) PDF