ShelfGenie Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
ShelfGenie is a home-services franchise that designs and installs custom pull-out shelving and cabinet-organization systems for homes. Franchisees run an in-home consultation and installation operation handling design, measurement, and fitting in a territory.
FranchiseVerdict summary · 2026
A ShelfGenie franchise requires a total initial investment of $95K – $148K, including a $70K franchise fee and an ongoing 7.0% royalty[2]. The 2026 FDD does not disclose unit-level revenue (no Item 19). SBA 7(a) loans show a 9.1% charge-off rate across 22 loans[1]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2026 FDD issuance
Overview
- Investment
- $95K – $148K
- 30th pct Home Services
- Avg gross sales
- N/A
- Royalty
- 7.0%
- 34th pct Home Services
- Units
- 274
- 80th pct Home Services
- SBA charge-off
- 9.1%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Home Services · color = vs category peers
Green = favorable by >10% vs Home Services avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $95K – $148K including a $70K franchise fee, 7.0% ongoing royalty.
- RETURNSItem 19 discloses Average and Median Gross Sales PER ORDER (not per whole franchised business): systemwide avg $4,912/median $4,631 per order (2,829 of 6,343 closed orders, 44.6%, met/exceeded average), plus quintile breakdowns of average gross sales per order. Also discloses market-level (multi-territory) aggregated Gross Sales, COGS, gross margin and rebate data for 48 franchisee groups operating 234 territories (Grand Total Gross Sales $28,873,113; average $123,918.94 Gross Sales per Territory; average gross margin 77.12%); this is a per-territory average across multi-territory franchisee groupings, not a single-unit whole-business average, so avg_gross_sales is left null.
- RISKVerdict A (Strongest tier), verdict score 70/100 (higher is better). SBA loan charge-off rate of 9.1% across 22 loans (near or below the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- FLAGBankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- ShelfGenie SPV LLC
- Parent company
- Neighborly Assetco LLC
- Ultimate parent
- Nest Holdings LP (controlled by KKR)
- Predecessor
- ShelfGenie Franchise Systems, LLC
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Michael Anthony Davis
- Incorporated in
- Delaware
- HQ
- 1010 North University Parks Drive, Waco, Texas 76707
- Auditor
- Ernst & Young LLP
- Audited financials
- Franchisor revenue
- $384K
- vs $452K prior year
Overview
About
- CEO
- Michael Anthony Davis
- Headquarters
- Texas
- Founded
- 2007
- FDD year
- 2026
- States available
- 28
Can you afford it, and what does the money buy?
Entry cost runs 46% below the typical home services franchise.
Source: FDD 2026 · Items 5–7
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $70K | $70K |
| Working capital (3–6 mo) | $5K | $15K |
| Equipment, build-out, other | $21K | $64K |
| Total initial investment | $95K | $148K |
Source: ShelfGenie 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $95K – $148K
- Top 40% of category vs category
- Liquid capital req'd
- $5K – $15K
- Top 40% of category vs category
- Franchise fee
- $70K – $70K
- Bottom third — review vs category
- Royalty
- 7.0%
- tiered · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $436 |
| Transfer fee | $8K |
| Renewal fee | $5K |
| Total fee load | 7.0% of rev |
What do units actually make?
Source: FDD 2026 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
ShelfGenie did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one ShelfGenie unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
57%
Within the 30–60% "attractive franchise" band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
Item 19 discloses Average and Median Gross Sales PER ORDER (not per whole franchised business): systemwide avg $4,912/median $4,631 per order (2,829 of 6,343 closed orders, 44.6%, met/exceeded average), plus quintile breakdowns of average gross sales per order. Also discloses market-level (multi-territory) aggregated Gross Sales, COGS, gross margin and rebate data for 48 franchisee groups operating 234 territories (Grand Total Gross Sales $28,873,113; average $123,918.94 Gross Sales per Territory; average gross margin 77.12%); this is a per-territory average across multi-territory franchisee groupings, not a single-unit whole-business average, so avg_gross_sales is left null.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 7.0% — below the Home Services average of 8.9%.
Disclosure
Item 19 reports per order average and median gross sales plus market level gross sales cogs table rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
System roughly stable (+2.7% 3-year CAGR) with 274 units.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Home Services averages
How ShelfGenie Compares
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 274
- Opened
- 13
- Last reporting year
- Closed
- 8
- Terminated
- 7
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 4
- Term expired, not renewed (per Item 20)
- Turnover rate
- 4.6%
- Company-owned
- 12
- Corporate units in the system
- % franchised
- 96%
- vs corporate-owned
- Net growth (3-yr)
- +2.7%
- Net unit change over 3 years
- 3-yr CAGR
- +2.7%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 13
- Closed (3yr)
- 1
- Terminated (3yr)
- 7
- Non-renewed (3yr)
- 4
- Transfers (3yr)
- 14
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 9 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 22
- Loan volume
- $8.1M
- Median loan
- $150K
- 50th percentile
- Charge-off rate
- 9.1%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 90.9%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 9
- Defaults
- 2
- Typical loan rate
- 7.9%
- avg rate to borrowers
- Franchised industry avg
- 34.8%
- brand beats franchise avg ↓
- Jobs supported
- 72
- 0.9 per loan
- Lender concentration
- 45%
- top lender's share
Borrower mix: 75% went to startups / new businesses, 25% to established operators
Franchise vs independent — in finish carpentry contractors, franchised businesses charge off at 34.8% vs 21.1% for independents — franchising is associated with 65% higher SBA default risk in this category.
Top lenders financing ShelfGenie franchisees
Showing 3 of 9 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into ShelfGenie's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 9 lenders with concentration factor
- Per-state charge-off rates across 14 states
- Startup risk premium and job creation velocity
- 11-year lending trend
- SBA 504 real estate/equipment data
Instant access. No subscription.
What could kill this investment?
SBA loans charge off at 9.1% — 43% below the 16.0% national norm, i.e. lower lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Parent-level financials are very strong (net worth $2.95B, net income $154M). The disclosed bankruptcies are unrelated KKR portfolio companies, not affiliates, and litigation is two concluded matters. No going-concern; 274 units with low turnover.
Litigation (Item 3)
One concluded multi-jurisdiction (Ontario/Virginia) breach-of-dealer-agreement and confidentiality case brought by Predecessor/affiliates against former dealers, resulting in a 2015 judgment ($2M damages + $83K fees + $350K punitive to each plaintiff) later settled with mutual releases in 2020. Separately, an affiliate (Window Genie's predecessor FOR Franchising) settled a 2017 California Franchise Investment Law consent order ($5,000 penalty) for failing to submit ads for review - did not involve the Franchisor.
Largest disclosed settlement: $2,000,000
Bankruptcy (Item 4)
Disclosed in last 7 years
No bankruptcy proceedings involving the Franchisor. Disclosed (as required) are Chapter 11/insolvency proceedings of several unrelated KKR portfolio companies (Marelli Holdings, The Collected Group, Envision Healthcare, Genesis Care, IPI Legacy Liquidation, Cafe Coffee Day) none of which involved the Franchisor directly.
Audited financials (Item 21)
Yes · Ernst & Young LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 70 / 100 verdict
- 01MINORBankruptcies are unrelated KKR portfolio cos, not affiliates
- 02HIGH2 concluded litigation matters
- 03MINORStrong financials: net worth $2.95B, net income $154M
- 04MEDItem 19 disclosed, 274 units, turnover 4.58%
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 7.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 125,000 |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Arbitration location | McLennan County, Texas |
| Jury trial waiver | Yes |
| Governing law | Texas |
| Litigation count | 2 |
View Item 3 litigation summary
One concluded multi-jurisdiction (Ontario/Virginia) breach-of-dealer-agreement and confidentiality case brought by Predecessor/affiliates against former dealers, resulting in a 2015 judgment ($2M damages + $83K fees + $350K punitive to each plaintiff) later settled with mutual releases in 2020. Separately, an affiliate (Window Genie's predecessor FOR Franchising) settled a 2017 California Franchise Investment Law consent order ($5,000 penalty) for failing to submit ads for review - did not involve the Franchisor.
Items 10, 11
Training & Operations
- Classroom training
- 92 hrs
- On-the-job training
- 0 hrs
- Training location
- Apache Junction, AZ or Waco, TX (or remote/virtual)
- Ongoing training
- Required
- Time to open
- 5 mo
- From signing to launch
- Site selection
- franchisee (with franchisor site-selection guidelines/approval)
- Franchisor financing
- Offered
- Item 10
- POS system
- WishPortal
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: WishPortal
Item 20 · call current owners
Franchisee Contacts
12 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
ShelfGenie · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a ShelfGenie franchise?
The total investment to open a ShelfGenie franchise ranges from $95K – $148K, with an initial franchise fee of $70K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do ShelfGenie franchise owners earn?
ShelfGenie does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the ShelfGenie FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the ShelfGenie FDD and qualifies whose outlets they describe.
What is ShelfGenie's franchise failure rate?
Based on SBA 7(a) loan data, ShelfGenie has a charge-off rate of 9.1% across 22 loans, meaning 9.1% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many ShelfGenie franchise locations are there?
As of their most recent FDD filing, ShelfGenie has 274 total units in the United States, including 262 franchised units and 12 company-owned units. 13 new units were opened in the latest reporting year.
Is ShelfGenie a good franchise to buy?
FranchiseVerdict rates ShelfGenie as a A-grade franchise with a verdict score of 70 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.