Bottom line
- Total investment $45K – $137K including a $70K franchise fee, 5.0% ongoing royalty.
- Average unit revenue of $5K/year (median $4K).
- Rated MODERATE with a risk score of 56/100. SBA loan default rate of 0.0% across 37 loans (below the industry average).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one ShelfGenie unit return on the cash you put in?
Unlevered ROIC · per unit
1%
Below typical band (30–60%)
Overview
About
ShelfGenie franchisees design, install, and sell custom closet organization systems and shelving solutions to residential customers. Day-to-day operations involve in-home consultations, custom design work, material ordering, installation supervision, and customer service. The model appears to be service-based with potential product retail components.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 31 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
ShelfGenie presents CAUTION-level risk: opaque financial performance data, modest growth trajectory, high fee-to-revenue ratio, and parent company litigation history warrant thorough operator verification before investment.
Score breakdown · what drove the 56 / 100 rating
- 01MEDNo Item 19 (Average Net Income) disclosed — cannot validate $45k-$137k investment ROI claims
- 02MINORLow average revenue ($4,633) suggests either very new units, part-time operations, or significant underperformance relative to investment size
- 03HIGHMultiple litigation actions across affiliate brands (Window Genie, Molly Maid) indicate systemic compliance and operational issues within parent company
- 04MEDHigh franchise fee ($69,500) relative to disclosed average revenue creates unfavorable risk-reward ratio
- 05MINOR12.3% YoY unit growth is modest for a brand claiming to be established; suggests market saturation or franchisee satisfaction concerns
- 06MINOR5-7% royalty on low revenue base may create cash flow pressure for franchisees
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
54 numbers
One-time purchase · CSV download · Validation questions included
FDD download
ShelfGenie · FDD (2024) PDF