ShelfGenieFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A ShelfGenie franchise requires a total initial investment of $83K – $137K, including a $70K franchise fee and an ongoing 5.0% royalty[2]. Per the 2024 FDD, average unit revenue was $2.4M[2]. SBA 7(a) loans show a 9.1% charge-off rate across 22 loans[1]. Verdict grade: C. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $83K – $137K
- 23rd pct Home Services
- Avg gross sales
- $2.4M
- 45th pct Home Services
- Royalty
- 5.0%
- 5th pct Home Services
- Units
- 271
- 72nd pct Home Services
- SBA default
- 9.1%
- system-wide median varies by category
Quick verdict · Home Services · color = vs category peers
Green = >15% above Home Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 21.7x in gross revenue, well above the typical 1.5-2.5x range.
Bottom line
- Total investment $83K – $137K including a $70K franchise fee, 5.0% ongoing royalty.
- Average unit revenue of $2.4M/year.
- Verdict C (Average) with a risk score of 66/100. SBA loan charge-off rate of 9.1% across 22 loans (near or below the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- ShelfGenie SPV LLC
- Parent company
- Neighborly Assetco LLC
- Incorporated in
- DE
- HQ
- 1010 North University Parks Drive, Waco, Texas 76707
- Auditor
- Ernst & Young LLP
- Audited financials
- Franchisor revenue
- $384K
- vs $452K prior year
Overview
About
ShelfGenie franchisees design, install, and sell custom closet organization systems and shelving solutions to residential customers. Day-to-day operations involve in-home consultations, custom design work, material ordering, installation supervision, and customer service. The model appears to be service-based with potential product retail components.
- CEO
- Michael Anthony Davis
- Headquarters
- TX
- Founded
- 2008
- FDD year
- 2024
- States available
- 28
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $70K | $70K |
| Working capital (3–6 mo) | $3K | $15K |
| Equipment, build-out, other | $11K | $53K |
| Total initial investment | $83K | $137K |
Source: ShelfGenie 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$286K
12.0% margin
Unlevered ROIC
241%
EBITDA / total invested capital
Payback
5 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $83K – $137K
- Better than avg vs category
- Liquid capital req'd
- $3K – $15K
- Better than avg vs category
- Franchise fee
- $35K – $70K
- Below avg, review vs category
- Royalty
- 5.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $135 |
| Transfer fee | $8K |
| Renewal fee | $5K |
| Total fee load | 7.0% of rev |
Financial Performance
- Avg gross sales
- $2.4M
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- gross_sales
- Sample size
- 46 units
- vs category median 25
- Range (low → high)
- $62K→$4.7M
- Cohort dispersion (min → max)
- Transparency
- 4 / 5
- vs category median 4 / 5 · typical
Compared against 349 Home Services brands
Revenue is 21.7x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Home Services averages
How ShelfGenie Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 271
- Opened
- 44
- Last reporting year
- Closed
- 16
- Turnover rate
- 5.9%
- Company-owned
- 16
- Corporate units in the system
- % franchised
- 94%
- vs corporate-owned
- Net growth (yr3)
- +12.3%
- Net unit change last year
- 3-yr CAGR
- +12.3%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 8
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 9 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 22
- Loan volume
- $8.1M
- Median loan
- $150K
- 50th percentile
- Charge-off rate
- 9.1%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 77.8%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 9
- Defaults
- 2
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into ShelfGenie's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 9 lenders with concentration factor
- Per-state charge-off rates across 14 states
- Startup risk premium and job creation velocity
- 11-year lending trend
- SBA 504 real estate/equipment data
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
ShelfGenie presents CAUTION-level risk: opaque financial performance data, modest growth trajectory, high fee-to-revenue ratio, and parent company litigation history warrant thorough operator verification before investment.
Audited financials (Item 21)
Yes · Ernst & Young LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 66 / 100 rating
- 01MEDNo Item 19 (Average Net Income) disclosed — cannot validate $45k-$137k investment ROI claims
- 02MINORLow average revenue ($4,633) suggests either very new units, part-time operations, or significant underperformance relative to investment size
- 03HIGHMultiple litigation actions across affiliate brands (Window Genie, Molly Maid) indicate systemic compliance and operational issues within parent company
- 04MEDHigh franchise fee ($69,500) relative to disclosed average revenue creates unfavorable risk-reward ratio
- 05MINOR12.3% YoY unit growth is modest for a brand claiming to be established; suggests market saturation or franchisee satisfaction concerns
- 06MINOR5-7% royalty on low revenue base may create cash flow pressure for franchisees
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | Household count |
| Protected territory | Yes |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Texas |
| Litigation count | 3 |
Items 10, 11
Training & Operations
- Classroom training
- 71 hrs
- On-the-job training
- 0 hrs
- POS system
- WishPortal
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: WishPortal
Item 20 · call current owners
Franchisee Contacts
12 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
ShelfGenie · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a ShelfGenie franchise?
The total investment to open a ShelfGenie franchise ranges from $83K – $137K, with an initial franchise fee of $70K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do ShelfGenie franchise owners earn?
According to Item 19 of the ShelfGenie FDD, the average gross sales per unit is $2.4M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is ShelfGenie's franchise failure rate?
Based on SBA 7(a) loan data, ShelfGenie has a charge-off rate of 9.1% across 22 loans, meaning 9.1% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many ShelfGenie franchise locations are there?
As of their most recent FDD filing, ShelfGenie has 271 total units in the United States, including 227 franchised units and 16 company-owned units. 44 new units were opened in the latest reporting year.
Is ShelfGenie a good franchise to buy?
FranchiseVerdict rates ShelfGenie as a C-grade franchise with a risk score of 66 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.