FranchiseVerdict
SFC ESTATE COACHING logo
FV-02290·MODERATEExcellent81

Sfc Estate Coaching

Formerly known as SFC (Southern Fried Chicken)

Business Services - OtherFranchising since 2025Website
Investment
$39K – $49K
23rd pct Other
Avg revenue
$218K
14th pct Other
Royalty
Units
1
5th pct Other
SBA default

Bottom line

  • Total investment $39K – $49K including a $25K franchise fee.
  • Average unit revenue of $218K/year.
  • Rated MODERATE with a risk score of 60/100.
  • No protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.

Item 1 · who you're contracting with

The Franchisor

Legal entity
SFCECUS, LLC
Incorporated in
Wisconsin
HQ
627 Grand Avenue, Thiensville, WI 53092
Auditor
CliftonLarsonAllen LLP
Audited financials
Franchisor revenue
$0
Most recent fiscal year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one SFC ESTATE COACHING unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $218,485
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $39K–$49K
Working capital
$
FDD reports $5K–$8K

Unlevered ROIC · per unit

61%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$31K
EBITDA margin
14.0%
Total invested
$50K
Payback
20 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 SFC ESTATE COACHING units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$306K

on $1.5M purchase

Total debt

$1.2M

SBA $0.8M + senior + seller note

Overview

About

SFC Estate Coaching franchisees provide advisory services related to estate planning, wealth management, or legacy development to clients. Day-to-day activities likely include client consultations, financial analysis, documentation preparation, and ongoing client relationship management. Revenue model appears to be service-based fees or commissions rather than product sales.

CEO
Craig Mellendorf
Founded
2025
FDD year
2026
States available
1

Item 7 · what it costs

The Vitals

Total investment
$39K – $49K
All-in to open one unit
Liquid capital
$5K – $8K
Cash you must have on hand
Franchise fee
$25K
Royalty
The greater of (i) 5% of Gross Revenues or (ii) Minimum R…
Ad fund
Currently $25 per month
Total fee load
25.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$218K
Per unit, per year
Median gross sales
Item 19 type
Gross Revenues
Sample size
1 units
vs category median 39 · small
Range (low → high)
$180K$284K
Cohort dispersion
Transparency
3 / 5
vs category median 3 / 5 · typical
Revenue rank14th
vs Business Services - Other peers
Investment cost rank23th
Lower investment ranks lower (better)
Royalty rate rank64th
Lower royalty = lower percentile (better)
Unit count rank5th
vs Business Services - Other peers
Risk score rank41th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
1
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
0%
vs corporate-owned
2024
0±0
Franchised units
2025
0
Franchised units
2026
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 13 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 13 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

60
Risk · 0-100
MODERATE60 / 100

Nascent franchise system with only 1 unit, undisclosed profitability metrics, undefined minimum royalties, unprotected territory, and unclear franchisor financial health creates high execution and validation risk.

Score breakdown · what drove the 60 / 100 rating

  1. 01MINOROnly 1 existing franchisee unit with unknown growth trajectory — impossible to validate system viability or scalability
  2. 02MEDNet income not disclosed — cannot assess actual profitability despite $218k average revenue claim
  3. 03MINORNo protected territory — direct competition risk from other franchisees or the franchisor itself
  4. 04MINORMinimum royalty fee structure undefined — franchisees may owe unpredictable monthly amounts regardless of revenue
  5. 05HIGHGoing concern status listed as 'False' — suggests potential financial instability or unclear franchisor sustainability
  6. 06MINOR5% royalty on gross revenue (not net) — high cost burden if net margins are thin in coaching/consulting model
  7. 07MINOR$25,000 franchise fee + $38,950-$49,000 total investment is substantial for single-unit unproven system

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
5 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Wisconsin

Item 11

Training & Operations

Classroom training
40 hrs
On-the-job training
0 hrs
POS system
Keap.com
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

17 numbers

Locked
(503) 378-••••
OR
(317) 232-••••
IN
(651) 539-••••
MN

One-time purchase · CSV download · Validation questions included

FDD download

SFC ESTATE COACHING · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above