Sfc Estate CoachingFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A SFC ESTATE COACHING franchise requires a total initial investment of $39K – $49K, including a $25K franchise fee. Per the 2026 FDD, average unit revenue was $218K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2026 FDD issuance
Overview
- Investment
- $39K – $49K
- 9th pct Business Serv…
- Avg gross sales
- $218K
- 4th pct Business Serv…
- Royalty
- N/A
- Units
- 1
- 3rd pct Business Serv…
- SBA default
- N/A
Quick verdict · Business Services · color = vs category peers
Green = >15% above Business Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 5.0x in gross revenue, well above the typical 1.5-2.5x range.
Started franchising in 2025. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $39K – $49K including a $25K franchise fee.
- Average unit revenue of $218K/year.
- Verdict A (Top Quintile) with a risk score of 37/100.
- Bankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- SFCECUS, LLC
- Predecessor
- companies
- Prior franchisor entity
- Incorporated in
- WI
- HQ
- 627 Grand Avenue, Thiensville, WI 53092
- Auditor
- CliftonLarsonAllen LLP
- Audited financials
- Franchisor revenue
- $0
- Most recent fiscal year
Affiliated brands
- Mellendorf
Other brands the franchisor or its parent operates (Item 1).
Overview
About
SFC Estate Coaching franchisees provide advisory services related to estate planning, wealth management, or legacy development to clients. Day-to-day activities likely include client consultations, financial analysis, documentation preparation, and ongoing client relationship management. Revenue model appears to be service-based fees or commissions rather than product sales.
- CEO
- Craig Mellendorf
- Headquarters
- WI
- Founded
- 2025
- FDD year
- 2026
- States available
- 1
FDD Item 7 · 2026 filing · 8 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $25K | $25K | |
| Office Equipment, Computers, Office Suppliesnot refundable | $2K | $5K | |
| Computer Systemnot refundable | $3K | $4K | |
| Insurance Deposits and Premiumsnot refundable | $2K | $3K | |
| Pre-Opening Training Expensenot refundable | $0 | $2K | |
| Professional Feesnot refundable | $2K | $3K | |
| Business Permits, Fees, and Licensesnot refundable | $250 | $500 | |
| Additional Funds - 3 Monthsnot refundable | $5K | $8K | |
| Total initial investment | $39K | $49K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$31K
14.0% margin
Unlevered ROIC
61%
EBITDA / total invested capital
Payback
20 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $39K – $49K
- Better than avg vs category
- Liquid capital req'd
- $5K – $8K
- Better than avg vs category
- Franchise fee
- $25K – $25K
- Better than avg vs category
- Royalty
- The greater of (i) 5% of Gross Revenues or (ii) Minimum R…
- Ad fund
- Currently $25 per month
- Total fee load
- 25.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Technology fee | $20 |
| Transfer fee | $13K |
| Renewal fee | $3K |
| Inventory (initial) | $650 – $1K |
| Total fee load | 25.0% of rev |
At 25.0% total fee load, roughly $55K per year goes to the franchisor before you pay a single operating expense.
Financial Performance
- Avg gross sales
- $218K
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- gross_sales
- Sample size
- 1 units
- vs category median 32 · small
- Range (low → high)
- $180K→$284K
- Cohort dispersion (min → max)
- Transparency tier
- limited
- Categorical assessment of disclosure depth
- Transparency
- 3 / 5
- vs category median 3 / 5 · typical
Compared against 360 Business Services brands
Revenue is 5.0x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Business Services averages
How Sfc Estate Coaching Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 1
- Opened
- 0
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 11
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 13 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- California
- Hawaii
- Indiana
- Maryland
- Minnesota
- New York
- North Dakota
- Rhode Island
- South Dakota
- Virginia
- Washington
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Nascent franchise system with only 1 unit, undisclosed profitability metrics, undefined minimum royalties, unprotected territory, and unclear franchisor financial health creates high execution and validation risk.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $25,000
Bankruptcy (Item 4)
Disclosed in last 7 years
Bankruptcy Code; (b) obtained a discharge of its debts under the bankruptcy code; or (c) was a principal officer of a company or a general partner in a partnership that either filed as a debtor (or had filed against it) a petition to start an action under the U.S. Bankruptcy Code or that obtained a
Audited financials (Item 21)
Yes · CliftonLarsonAllen LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
Score breakdown · what drove the 37 / 100 rating
- 01MINOROnly 1 existing franchisee unit with unknown growth trajectory — impossible to validate system viability or scalability
- 02MEDNet income not disclosed — cannot assess actual profitability despite $218k average revenue claim
- 03MINORNo protected territory — direct competition risk from other franchisees or the franchisor itself
- 04MINORMinimum royalty fee structure undefined — franchisees may owe unpredictable monthly amounts regardless of revenue
- 05HIGHGoing concern status listed as 'False' — suggests potential financial instability or unclear franchisor sustainability
- 06MINOR5% royalty on gross revenue (not net) — high cost burden if net margins are thin in coaching/consulting model
- 07MINOR$25,000 franchise fee + $38,950-$49,000 total investment is substantial for single-unit unproven system
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 3 |
| Protected territory | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Wisconsin |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 40 hrs
- On-the-job training
- 0 hrs
- Training location
- Off-site and On-site
- Site selection
- franchisor
- Franchisor financing
- Offered
- Item 10
- POS system
- Keap.com
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Keap.com
Item 20 · call current owners
Franchisee Contacts
17 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
SFC ESTATE COACHING · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a SFC ESTATE COACHING franchise?
The total investment to open a SFC ESTATE COACHING franchise ranges from $39K – $49K, with an initial franchise fee of $25K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do SFC ESTATE COACHING franchise owners earn?
According to Item 19 of the SFC ESTATE COACHING FDD, the average gross sales per unit is $218K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is SFC ESTATE COACHING's franchise failure rate?
SBA 7(a) loan charge-off data is not available for SFC ESTATE COACHING (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many SFC ESTATE COACHING franchise locations are there?
As of their most recent FDD filing, SFC ESTATE COACHING has 1 total units in the United States, including 0 franchised units and 1 company-owned units.
Is SFC ESTATE COACHING a good franchise to buy?
FranchiseVerdict rates SFC ESTATE COACHING as a A-grade franchise with a risk score of 37 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.