Schmackary’sFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Schmackary’s franchise requires a total initial investment of $267K – $657K, including a $30K franchise fee and an ongoing 6.0% royalty[2]. The 2024 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $267K – $657K
- 51st pct Service Resta…
- Avg gross sales
- N/A
- 59th pct Service Resta…
- Royalty
- 6.0%
- 44th pct Service Resta…
- Units
- 1
- 3rd pct Service Resta…
- SBA default
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = >15% above Quick-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- Total investment $267K – $657K including a $30K franchise fee, 6.0% ongoing royalty.
- Item 19 disclosed $2.3M from 1 affiliate-owned outlet — the only unit in the system. This reflects franchisor operations, not franchisee performance.
- Verdict A (Top Quintile) with a risk score of 52/100.
- Item 19 reports "Affiliate-owned outlet" instead of annual gross sales. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- SCHMACK FRANCHISE, LLC
- Ultimate parent
- Cookie Keeper LLC
- CEO title
- CEO
- Zachary Schmahl
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- DE
- HQ
- 6 Northland Lane, Aberdeen, New Jersey 07747
- Auditor
- Massood & Company, P.A.
- Audited financials
Overview
About
Schmackary's franchisees operate retail bakery/confectionery shops specializing in indulgent baked goods and sweets, managing daily production, customer service, inventory, and local marketing. Operations involve food handling compliance, staffing management, and point-of-sale transactions in a high-traffic retail environment.
- CEO
- Zachary Schmahl
- Headquarters
- NJ
- Founded
- 2022
- FDD year
- 2024
- States available
- 1
FDD Item 7 · 2024 filing · 22 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $30K | $30K | |
| Delayed Opening Fee | $0 | $9K | |
| Your Training Expenses | $3K | $8K | |
| Third Party Management/Leadership Training (McClaskey Excellence Institute or similar program) | $1K | $3K | |
| Premises deposits | $5K | $30K | |
| Rent - 3 months | $16K | $90K | |
| Design and Architect Fees | $3K | $8K | |
| On-Site Location Evaluation | $0 | $500 | |
| Leasehold Improvements, Construction and/or Remodeling | $75K | $245K | |
| Equipment, Furniture & Fixtures | $75K | $105K | |
| Interior and Exterior Signage | $5K | $15K | |
| Business Licenses and Permits | $250 | $2K | |
| Computer Systems | $3K | $8K | |
| Computer Systems - Installation and Training | $500 | $2K | |
| Initial Inventory to Begin Operating | $5K | $15K | |
| Professional Fees | $5K | $7K | |
| Grand Opening Advertising | $15K | $15K | |
| Insurance | $1K | $5K | |
| Ancillary Real Estate Costs | $5K | $25K | |
| Additional Funds - 3 months | $20K | $35K | |
| Total initial investment | $623K | $1.4M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $267K – $657K
- Near category avg vs category
- Liquid capital req'd
- $20K – $35K
- Near category avg vs category
- Franchise fee
- $30K – $30K
- Better than avg vs category
- Royalty
- 6.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $200 |
| Transfer fee | $15K |
| Renewal fee | $5K |
| Total fee load | 8.0% of rev |
Financial Performance
Item 19 disclosed $2.3M from 1 affiliate-owned outlet — the only unit in the system. This reflects franchisor operations, not franchisee performance.
vs Quick-Service Restaurants averages
How Schmackary’s Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 1
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 1
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 16 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Single-unit franchise with undisclosed corporate financial health and no performance data validation presents material risk despite attractive per-unit economics.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Massood & Company, P.A.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 52 / 100 rating
- 01MEDOnly 1 franchised unit disclosed — system shows no meaningful growth or expansion despite franchise model
- 02HIGHGoing Concern status is FALSE — indicates potential financial instability or operational challenges at corporate level
- 03MINORNo Item 19 financial performance representations — cannot validate if $400k net income claim is typical or outlier
- 04MINORWide investment range ($266k–$656k) suggests high variability in startup costs with unclear cost drivers
- 05MINOR6% royalty on gross revenue (not net) creates pressure during low-margin periods typical in food retail
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Radius |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 5 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Delaware |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 16 hrs
- On-the-job training
- 110 hrs
- Training location
- headquarters and/or affiliate-owned outlet
- Field support
- 80 hrs/yr
- On-site visits per year
- Time to open
- 11 mo
- From signing to launch
- POS system
- Not specified
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Not specified
Item 20 · call current owners
Franchisee Contacts
17 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Schmackary’s · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Schmackary’s franchise?
The total investment to open a Schmackary’s franchise ranges from $267K – $657K, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Schmackary’s franchise owners earn?
Schmackary’s does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Schmackary’s's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Schmackary’s (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Schmackary’s franchise locations are there?
As of their most recent FDD filing, Schmackary’s has 1 total units in the United States, including 0 franchised units and 1 company-owned units.
Is Schmackary’s a good franchise to buy?
FranchiseVerdict rates Schmackary’s as a A-grade franchise with a risk score of 52 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.