Schmackary’s Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Schmackary's is a bakery franchise known for gourmet cookies and indulgent baked treats. Franchisees run the shops, managing baking, staffing, and counter service.
FranchiseVerdict summary · 2026
A Schmackary’s franchise requires a total initial investment of $267K – $657K, including a $30K franchise fee and an ongoing 6.0% royalty[2]. The 2024 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2024 FDD issuance
Overview
- Investment
- $267K – $657K
- 42nd pct Service Resta…
- Avg gross sales
- N/A
- Company-owned onlyn=1
- Royalty
- 6.0%
- 46th pct Service Resta…
- Units
- 1
- 3rd pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Quick-Service Restaurants avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $267K – $657K including a $30K franchise fee, 6.0% ongoing royalty.
- RETURNSItem 19 disclosed $2.3M from 1 affiliate-owned outlet — the only unit in the system. This reflects franchisor operations, not franchisee performance.
- RISKVerdict D (Below average), verdict score 34/100 (higher is better).
- DATAItem 19 reports Affiliate-owned outlet rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Schmack Franchise, LLC
- Ultimate parent
- Cookie Keeper LLC
- CEO title
- CEO
- Zachary Schmahl
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- Delaware
- HQ
- 6 Northland Lane, Aberdeen, New Jersey 07747
- Auditor
- Massood & Company, P.A.
- Audited financials
Overview
About
- CEO
- Zachary Schmahl
- Headquarters
- NJ
- Founded
- 2022
- FDD year
- 2024
- States available
- 1
Can you afford it, and what does the money buy?
Entry cost runs 30% below the typical quick-service restaurants franchise.
Source: FDD 2024 · Items 5–7
Full Item 7 breakdown22 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $30K | $30K | |
| Delayed Opening Fee | $0 | $9K | |
| Your Training Expenses | $3K | $8K | |
| Third Party Management/Leadership Training (McClaskey Excellence Institute or similar program) | $1K | $3K | |
| Premises deposits | $5K | $30K | |
| Rent - 3 months | $16K | $90K | |
| Design and Architect Fees | $3K | $8K | |
| On-Site Location Evaluation | $0 | $500 | |
| Leasehold Improvements, Construction and/or Remodeling | $75K | $245K | |
| Equipment, Furniture & Fixtures | $75K | $105K | |
| Interior and Exterior Signage | $5K | $15K | |
| Business Licenses and Permits | $250 | $2K | |
| Computer Systems | $3K | $8K | |
| Computer Systems - Installation and Training | $500 | $2K | |
| Initial Inventory to Begin Operating | $5K | $15K | |
| Professional Fees | $5K | $7K | |
| Grand Opening Advertising | $15K | $15K | |
| Insurance | $1K | $5K | |
| Ancillary Real Estate Costs | $5K | $25K | |
| Additional Funds - 3 months | $20K | $35K | |
| Total initial investment | $623K | $1.4M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $267K – $657K
- Middle of category vs category
- Liquid capital req'd
- $20K – $35K
- Top 40% of category vs category
- Franchise fee
- $30K – $30K
- Top 40% of category vs category
- Royalty
- 6.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $200 |
| Transfer fee | $15K |
| Renewal fee | $5K |
| Total fee load | 8.0% of rev |
What do units actually make?
Source: FDD 2024 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Schmackary’s did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Schmackary’s unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
21%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
Item 19 disclosed $2.3M from 1 affiliate-owned outlet — the only unit in the system. This reflects franchisor operations, not franchisee performance.
Company-owned outlets only - not franchisee performance
Based on a single reporting unit - not a system average
- Item 19 type
- Affiliate-owned outlet
- Sample size
- 1
- vs category median 20 · small
- Source filing
- FDD 2024
- The FDD edition these figures were read from
- Transparency
- 6 / 10
- vs category median 4 / 10 · above
Compared against 782 Quick-Service Restaurants brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 8.0% (near the Quick-Service Restaurants average).
Disclosure
Item 19 reports Affiliate-owned outlet rather than annual gross sales, so unit revenue is not directly comparable.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Quick-Service Restaurants averages
How Schmackary’s Compares
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 1
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 1
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Massood & Company, P.A.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 34 / 100 verdict
- 01MED1 unit, 0 franchised, limited history
- 02MINORNo litigation or bankruptcy; audited
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Radius |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 5 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Delaware |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 16 hrs
- On-the-job training
- 110 hrs
- Training location
- headquarters and/or affiliate-owned outlet
- Field support
- 80 hrs/yr
- On-site visits per year
- Time to open
- 11 mo
- From signing to launch
- POS system
- Not specified
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Not specified
Item 20 · call current owners
Franchisee Contacts
1 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Schmackary’s · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Schmackary’s franchise?
The total investment to open a Schmackary’s franchise ranges from $267K – $657K, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Schmackary’s franchise owners earn?
Schmackary’s does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Schmackary’s FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Schmackary’s FDD and qualifies whose outlets they describe.
What is Schmackary’s's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Schmackary’s (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Schmackary’s franchise locations are there?
As of their most recent FDD filing, Schmackary’s has 1 total units in the United States, including 0 franchised units and 1 company-owned units.
Is Schmackary’s a good franchise to buy?
FranchiseVerdict rates Schmackary’s as a D-grade franchise with a verdict score of 34 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.