FranchiseVerdict
Sam & Louie’s® New York Pizzeria logo
FV-02223·MODERATEStandard76FDD 2019

Sam & Louie’s® New York Pizzeria

Food & Beverage - Full ServiceFranchising since 2018Website
Investment
$328K – $469K
41st pct Full Service
Avg revenue
$590K
6th pct Full Service
Royalty
5.0%
15th pct Full Service
Units
9
39th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $328K – $469K including a $25K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $590K/year.
  • Rated MODERATE with a risk score of 65/100. SBA loan default rate of 0.0% across 12 loans (below the industry average).
  • No protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.

Item 1 · who you're contracting with

The Franchisor

Legal entity
MoniPaigey, LLC
Incorporated in
Nebraska
HQ
2929 North 204th Street, Suite 111, Elkhorn, NE 68022
Franchisor revenue
$183K
Most recent fiscal year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Sam & Louie’s® New York Pizzeria unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $589,985
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $328K–$469K
Working capital
$
FDD reports $10K–$15K

Unlevered ROIC · per unit

22%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$88K
EBITDA margin
15.0%
Total invested
$411K
Payback
56 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Sam & Louie’s® New York Pizzeria units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$944K

on $4.7M purchase

Total debt

$3.8M

SBA $2.4M + senior + seller note

Overview

About

Franchisees operate quick-service or casual-dining pizzeria locations serving New York-style pizza and complementary menu items. Day-to-day operations involve food preparation, staff management, inventory control, customer service, and marketing within their local market while adhering to Sam & Louie's brand standards and paying 5% royalties on all gross receipts.

CEO
Michael Nolan
Founded
2018
FDD year
2019
States available
5

Item 7 · what it costs

The Vitals

Total investment
$328K – $469K
All-in to open one unit
Liquid capital
$10K – $15K
Cash you must have on hand
Franchise fee
$25K
Royalty
5.0%
Gross Receipts · typical 6–8%
Ad fund
3.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$590K
Per unit, per year
Median gross sales
Item 19 type
Gross Sales
Sample size
9 units
vs category median 15
Transparency
5 / 5
vs category median 4 / 5 · above
Revenue rank6th
vs Food & Beverage - Full Service peers
Investment cost rank41th
Lower investment ranks lower (better)
Royalty rate rank15th
Lower royalty = lower percentile (better)
Unit count rank39th
vs Food & Beverage - Full Service peers
Risk score rank62th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
9
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
89%
vs corporate-owned

No multi-year history disclosed and no opening/closing activity in the last reporting year.

Item 20 · 12 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 12 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
12
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

Sam & Louie's presents elevated risk due to going concern status, minimal system size, undisclosed profitability, and unprotected territories—suitable only for sophisticated investors who can verify current unit economics through direct franchisee interviews.

Score breakdown · what drove the 65 / 100 rating

  1. 01HIGHGoing Concern status indicates potential financial distress or viability concerns at corporate level
  2. 02MINORNo net income disclosure in Item 19 prevents accurate ROI analysis on $327.5k-$468.7k investment
  3. 03MEDOnly 9 units systemwide suggests limited brand scale, unproven model, or recent contraction
  4. 04MINORUnprotected territory creates direct competition risk from other Sam & Louie's franchisees in same market
  5. 05MINORUnknown unit growth trajectory raises questions about system stability and franchisee success rates
  6. 06MINORHigh investment-to-revenue ratio (55-79% of avg revenue required upfront) creates extended breakeven risk

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Nebraska

Item 11

Training & Operations

Classroom training
29 hrs
On-the-job training
177 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

13 numbers

Locked
(808) 586-••••
HI
(217) 782-••••
IL
(605) 773-••••
SD

One-time purchase · CSV download · Validation questions included

FDD download

Sam & Louie’s® New York Pizzeria · FDD (2019) PDF

Single-page checkout · instant download · CSV export of contacts available separately above