Roberto’s Taco Shop
Bottom line
- Total investment $548K – $891K including a $25K franchise fee.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 62/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Roberto’s Taco Shop unit return on the cash you put in?
Unlevered ROIC · per unit
14%
Below typical band (30–60%)
Overview
About
Roberto's Taco Shop franchisees operate quick-service Mexican restaurants focused on tacos, burritos, and related fare. Day-to-day operations include food preparation, customer service, inventory management, staffing, and adherence to brand standards—all while managing a $6,000–$18,000 monthly royalty obligation regardless of sales performance.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 12 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Stagnant franchise system with high capital requirements, opaque financials, and aggressive royalty structure creates material risk of poor ROI and limited competitive differentiation.
Score breakdown · what drove the 62 / 100 rating
- 01MINORNo revenue or net income disclosure (Item 19) — impossible to validate ROI claims or benchmark performance
- 02MINORStagnant unit growth (1.8% YoY) suggests market saturation or franchisee dissatisfaction in a mature QSR category
- 03MEDHigh royalty burden ($6,000–$18,000/month = $72,000–$216,000 annually) on undisclosed margins creates profitability risk
- 04MINORNo protected territory — direct competition from other Roberto's franchisees in same market
- 05MEDTotal investment range ($547,600–$891,100) is substantial for a taco shop with no disclosed profitability benchmarks
- 06HIGHGoing Concern = False (assuming this means no explicit going-concern clause or unclear franchisor stability)
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
75 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Roberto’s Taco Shop · FDD (2025) PDF