FranchiseVerdict
Planet Smoothie logo
FV-01980·MODERATEExcellent91

Planet Smoothie

Food & Beverage - Quick ServiceFranchising since 1998Website
Investment
$84K – $479K
7th pct Quick Service
Avg revenue
$280K
1st pct Quick Service
Royalty
5.0%
14th pct Quick Service
Units
154
78th pct Quick Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $84K – $479K including a $25K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $280K/year (median $260K).
  • Rated MODERATE with a risk score of 56/100. SBA loan default rate of 0.0% across 142 loans (below the industry average).
  • 12 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Kahala Franchising, L.L.C.
Parent company
Kahala Brands, Inc.
Incorporated in
Arizona
HQ
9311 E. Via De Ventura, Scottsdale, Arizona 85258
Auditor
PricewaterhouseCoopers LLP
Audited financials
Franchisor revenue
$606.6M
vs $597.5M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Planet Smoothie unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $280,048
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: qsr
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $84K–$479K
Working capital
$
FDD reports $5K–$15K

Unlevered ROIC · per unit

14%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$42K
EBITDA margin
15.0%
Total invested
$291K
Payback
83 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Planet Smoothie units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$448K

on $2.2M purchase

Total debt

$1.8M

SBA $1.1M + senior + seller note

Overview

About

Planet Smoothie franchisees operate quick-service beverage retail locations selling smoothies, juices, and blended drinks. Day-to-day operations include managing inventory (fresh fruit, bases, supplements), staffing point-of-sale transactions, maintaining food safety/equipment, and driving local marketing/promotions to compete in the crowded smoothie/juice category.

CEO
Eric Lefebvre
Founded
2008
FDD year
2025
States available
28

Item 7 · what it costs

The Vitals

Total investment
$84K – $479K
All-in to open one unit
Liquid capital
$5K – $15K
Cash you must have on hand
Franchise fee
$25K
Royalty
5.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$280K
Per unit, per year
Median gross sales
$260K
Item 19 type
Average Gross Sales
Sample size
143 units
vs category median 37 · large
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank1th
vs Food & Beverage - Quick Service peers
Investment cost rank7th
Lower investment ranks lower (better)
Royalty rate rank14th
Lower royalty = lower percentile (better)
Unit count rank78th
vs Food & Beverage - Quick Service peers
Risk score rank36th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
154
Opened
10
Last reporting year
Closed
14
Turnover rate
9.1%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-2.5%
Net unit change last year
3-yr CAGR
+1.3%
Compounded over last 3 years
2023
154-4
Franchised units
2024
158
Franchised units
2025
152
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 26 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 26 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
142
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

56
Risk · 0-100
MODERATE56 / 100

Planet Smoothie presents a CAUTION-to-HIGH RISK profile: shrinking franchisee base, undisclosed profitability, litigation pattern involving fraud/misrepresentation claims, unprotected territories, and opaque earnings claims.

Score breakdown · what drove the 56 / 100 rating

  1. 01MINORDeclining unit count (-2.5% YoY) suggests system contraction and potential market saturation or performance issues
  2. 02HIGHSignificant litigation history involving franchisor, predecessors, and affiliates with claims of breach of contract, misrepresentation, fraud, and franchise act violations—pattern of legal disputes is concerning
  3. 03MEDNo average net income disclosed in FDD—inability or unwillingness to provide profitability data is a major red flag for franchisee earnings potential
  4. 04MINORHigh investment range ($84,150–$478,500) with low franchise fee ($25,000) suggests majority costs are in startup/build-out; unclear ROI timeline
  5. 05MINORNo protected territory creates direct competition risk; franchisees could face cannibalization from new units in same geographic area
  6. 06MEDRoyalty structure (5% + $10/week surcharge) on disclosed $280,048 average revenue generates approximately $14,402–$16,002 annual franchisor revenue per unit—sustainability concern if units continue declining

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
10 years
Renewal term
5 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
12
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Arizona

Item 11

Training & Operations

Classroom training
40 hrs
On-the-job training
24 hrs
POS system
FOCUS POS System or NCR POS System
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

100 numbers

Locked
(770) 304-••••
GA
(813) 891-••••
FL
(904) 215-••••
FL

One-time purchase · CSV download · Validation questions included

FDD download

Planet Smoothie · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above