Mosquito Joe Franchise Cost, Revenue & Review 2026
- Investment
- $150K – $192K
- Disclosed sales
- $376K
- gross sales, not profit
- SBA charge-off
- 15.8%
- on 91 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Mosquito Joe is a home-services franchise providing outdoor mosquito, tick, and flea control, plus misting systems, for homes and businesses. Franchisees run a route-based operation applying barrier treatments on recurring schedules within a territory.
FranchiseVerdict summary · 2026
A Mosquito Joe franchise requires a total initial investment of $150K – $192K, including a $43K franchise fee and an ongoing 10.0% royalty[2]. Per the 2026 FDD, average unit revenue was $376K[2]. SBA 7(a) loans show a 15.8% charge-off rate across 91 loans[1]. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: low - issued within the last 12 months
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored6 of 7 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $150K – $192K
- 59th pct Home Services
- Avg gross sales
- $376K
- 6th pct Home Services
- Royalty
- 10.0%
- 75th pct Home Services
- Units
- 407
- 85th pct Home Services
- SBA charge-off
- 15.8%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Home Services · color = vs category peers
Green = favorable by >10% vs Home Services median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $150K – $192K including a $43K franchise fee, 10.0% ongoing royalty.
- RETURNSAverage unit revenue of $376K/year.
- RISKVerdict B (Above average), verdict score 56/100 (higher is better). SBA loan charge-off rate of 15.8% across 91 loans (above the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- GROWTHNegative: net -8 franchised outlets in the latest year (16 opened, 24 closed); 13 signed but not yet open (Item 20).
- FLAGBankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Mosquito Joe SPV LLC
- Parent company
- Neighborly Assetco LLC
- FDD Item 1, page 11 of the 2026 FDD
- Ultimate parent
- Nest Holdings LP (controlled by KKR)
- FDD Item 1, page 11 of the 2026 FDD
- Predecessor
- Mosquito Joe Franchising, LLC
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Michael Anthony Davis
- Incorporated in
- Delaware
- HQ
- 1010 North University Parks Drive, Waco, Texas 76707
- Auditor
- Not specified in text (Neighborly Assetco LLC audited financials in Exhibit C)
- Audited financials
- Franchisor revenue
- $480.8M
- vs $461.7M prior year
Same owner · FDD Item 1, page 11
17 other brands on this site name Nest Holdings LP (controlled by KKR) as parent or ultimate parent in their own FDD.
- AIRE SERVC
- Dryer Vent WizardB
- Five Star PaintingC
- Glass DoctorC
- HouseMasterD
- Molly MaidC
- Mr. ApplianceD
- Mr. ElectricB
- Mr. HandymanC
- Mr. RooterA
- Precision Garage Door ServiceA
- Rainbow InternationalD
- Rainbow RestorationA
- Real Property ManagementB
- ShelfGenieB
- THE GROUNDS GUYSD
- Window GenieD
Portfolio: KKR (Kohlberg Kravis Roberts) (private-equity sponsor) · Neighborly
Grouped by the owner's name as each filing prints it (this page: the 2026 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Michael Anthony Davis
- Headquarters
- TX
- Founded
- 2012
- FDD year
- 2026
- States available
- 38
Can you afford it, and what does the money buy?
Entry cost is about typical for a home services franchise (near the category median).
Source: FDD 2026 · Items 5–7
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $43K | $43K |
| Working capital (3–6 mo) | $17K | $28K |
| Equipment, build-out, other | $91K | $121K |
| Total initial investment | $150K | $192K |
Source: Mosquito Joe 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $150K – $192K
- Middle of category vs category
- Liquid capital req'd
- $17K – $28K
- Middle of category vs category
- Franchise fee
- $43K – $43K
- Top 40% of category vs category
- Royalty
- 10.0%
- Tiered by sales volume · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 12.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 10.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $474 |
| Training fee | $2K |
| Transfer fee | $8K |
| Renewal fee | $5K |
| Inventory (initial) | $6K – $7K |
| Total fee load | 12.0% of rev |
What do units actually make?
Average unit sales run 36% below the home services norm.
Source: FDD 2026 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for Mosquito Joe until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$193K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one Mosquito Joe unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
- Avg gross sales
- $376K
- Per unit/yr · from the Item 19 franchised-cohort breakdown (no single system-wide average disclosed)
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- historical gross sales by years in business cohort
- Sample size
- 407 outlets
- vs category median 32 · large
- Range (low → high)
- $16K→$2.0MCited, not corroborated — printed on page 82 of the 2026 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2026
- Disclosed in the 2026 filing, covering 2025
- Transparency
- 4 / 10
- vs category median 4 / 10 · typical
Compared against 319 Home Services brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $376K/year in gross sales. Revenue-to-investment ratio: 2.2x.
Fee burden
Total ongoing fee load of 12.0% — above the Home Services median of 8.0%.
Disclosure
Transparency score 4/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System roughly stable (+3.3% 3-year CAGR) with 407 units.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Home Services medians
How Mosquito Joe Compares
Category median of published Home Services brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 407
- Opened
- 16
- Last reporting year
- Closed
- 24
- Terminated
- 23
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 1
- Term expired, not renewed (per Item 20)
- Turnover rate
- 5.9%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 1%
- vs corporate-owned
- Net growth (3-yr)
- -1.9%
- Net unit change over 3 years
- 3-yr CAGR
- +3.3%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 23
- Not renewed
- 1
- Transferred
- 18
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 13
- 0.03 per open outlet · Item 20 Table 5
- Projected new
- 4
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 36 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
181 current owners across 36 states; 8 former (terminated, transferred or not renewed) listed separately.
- TX 19
- NC 11
- FL 10
- IL 10
- NJ 9
- CA 8
- MA 8
- OH 8
- NY 7
- GA 6
- LA 6
- VA 6
- +24 more states
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 91
- Loan volume
- $20.3M
- Median loan
- $150K
- 50th percentile
- Charge-off rate
- 15.8%
- on 91 loans · rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 84.2%
- 5-yr charge-off
- 27.3%
- Loans approved 2021+
- Active lenders
- 19
- Defaults
- 6
- Typical loan rate
- 7.6%
- avg rate to borrowers
- Franchised industry avg
- 13.8%
- brand above franchise avg ↑
- Jobs supported
- 610
- 3.0 per loan
- Lender concentration
- 43%
- top lender's share
Borrower mix: 73% went to startups / new businesses, 27% to established operators
Franchise vs independent — in exterminating and pest control services, franchised businesses charge off at 13.8% vs 12.0% for independents — franchising is associated with 15% higher SBA default risk in this category.
Vintage analysis
Mosquito Joe charge-off rate by loan vintage
Top lenders financing Mosquito Joe franchisees
Showing 3 of 19 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for Mosquito Joe from SBA 7(a) FOIA data.
- Principal loss rate
- 3.1%
- Avg SBA guarantee
- 81%
- Avg interest rate
- 7.56%
- Avg chargeoff amount
- $105K
- Lender concentration
- 42.9%
- Job velocity
- 3.0 per $100K
- NAICS benchmark
- 10.2%
- NAICS 561710
- Jobs supported
- 610
Top SBA lendersTop lender holds 43% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | United Midwest Savings Bank National Association | 39 | $5.8M | 38.5% |
| 2 | Stearns Bank National Association | 13 | $1.5M | 0.0% |
| 3 | Celtic Bank Corporation | 8 | $865K | 12.5% |
| 4 | The Huntington National Bank | 6 | $949K | 0.0% |
| 5 | Live Oak Banking Company | 5 | $3.9M | N/A |
| 6 | Stock Yards Bank & Trust Company | 3 | $1.2M | N/A |
| 7 | Truist Bank | 2 | $2.7M | 0.0% |
| 8 | Citizens Bank | 2 | $907K | N/A |
| 9 | The Bancorp Bank National Association | 2 | $570K | N/A |
| 10 | Readycap Lending, LLC | 2 | $450K | 0.0% |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| MIMichigan | 8 | 0 | 0.0% |
| OHOhio | 7 | 0 | 0.0% |
| TXTexas | 7 | 0 | 0.0% |
| CACalifornia | 6 | 0 | 0.0% |
| NYNew York | 6 | 0 | 0.0% |
| NJNew Jersey | 5 | 0 | 0.0% |
| PAPennsylvania | 5 | 0 | 0.0% |
| AZArizona | 4 | 1 | 100.0% |
| FLFlorida | 4 | 0 | 0.0% |
| ILIllinois | 4 | 1 | 25.0% |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
What could kill this investment?
SBA loans here charge off near the 16.0% national average.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Moderate-to-cautious investment with meaningful litigation concerns, opaque profitability data, and questions about the franchisor's marketing program credibility.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
Mosquito Joe SPV LLC v. Jim Drew Bailey Jr., Eld 2.0 Inc., and Taide Martina Bailey (McLennan County, TX, filed Dec 2022) - franchisor sued former franchisees for breach of franchise agreement (unpaid direct marketing fees); defendants counterclaimed in Wisconsin alleging fraudulent inducement and Wisconsin Fair Dealership Law violations. Texas court and appellate court both ruled in franchisor's favor; Wisconsin case dismissed. Separately, an affiliate (Window Genie's predecessor) entered a 2017 Consent Order with California over franchise-advertising filing violations (not involving the Franchisor).
Bankruptcy (Item 4)
Subject: the company or an affiliate. Disclosed (Item 4 covers the last 10 years)
No bankruptcy proceeding involving the Franchisor itself is disclosed. Item 4 discloses Chapter 11/insolvency proceedings of portfolio companies controlled by KKR (Franchisor's ultimate owner) at the time of their bankruptcy, none of which involved the Franchisor: Marelli Holdings Co. Ltd. (2025), The Collected Group LLC (2021), Envision Healthcare Corporation (2023), Genesis Care Pty Limited (2023), IPI Legacy Liquidation Co. (2023), and Café Coffee Day (2021/2024, India insolvency).
Audited financials (Item 21)
Yes · Not specified in text (Neighborly Assetco LLC audited financials in Exhibit C)
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 56 / 100 verdict
- 01HIGHActive litigation from three separate franchisees alleging breach of contract, fraudulent inducement, and misrepresentation—indicating systemic dispute patterns
- 02MEDAverage Net Income not disclosed in FDD Item 19—prevents validation of $364,223 revenue translates to actual profitability after expenses
- 03MINORSlow unit growth (5.6% YoY) on 418-unit base suggests market saturation or franchisee satisfaction issues in mature system
- 04HIGHDisputed direct marketing program at center of litigation raises questions about franchisor support model and lead generation reliability
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 12.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 30,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 10 |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | No |
| Arbitration location | McLennan County, Texas |
| Jury trial waiver | Yes |
| Governing law | Texas |
| Litigation count | 1 |
View Item 3 litigation summary
Mosquito Joe SPV LLC v. Jim Drew Bailey Jr., Eld 2.0 Inc., and Taide Martina Bailey (McLennan County, TX, filed Dec 2022) - franchisor sued former franchisees for breach of franchise agreement (unpaid direct marketing fees); defendants counterclaimed in Wisconsin alleging fraudulent inducement and Wisconsin Fair Dealership Law violations. Texas court and appellate court both ruled in franchisor's favor; Wisconsin case dismissed. Separately, an affiliate (Window Genie's predecessor) entered a 2017 Consent Order with California over franchise-advertising filing violations (not involving the Franchisor).
Items 10, 11
Training & Operations
- Classroom training
- 30 hrs
- On-the-job training
- 5 hrs
- Training location
- Franchisor headquarters in Waco/Virginia Beach or virtual
- Ongoing training
- Required
- Time to open
- 2 mo
- From signing to launch
- Site selection
- franchisee, with franchisor site-selection guidelines
- Franchisor financing
- Offered
- Item 10
- POS system
- serviceminder
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: serviceminder
Item 20 · call current owners
Franchisee Contacts
189 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Mosquito Joe franchise?
The total investment to open a Mosquito Joe franchise ranges from $150K – $192K, with an initial franchise fee of $43K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Mosquito Joe franchise owners earn?
According to Item 19 of the Mosquito Joe FDD, the average gross sales per unit is $376K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns Mosquito Joe?
Mosquito Joe is franchised by Mosquito Joe SPV LLC. Its parent company is Neighborly Assetco LLC. The ultimate parent named in the FDD is Nest Holdings LP (controlled by KKR). Source: FDD Item 1, 2026 filing.
What is Item 19 in the Mosquito Joe FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Mosquito Joe FDD and qualifies whose outlets they describe.
What is Mosquito Joe's franchise failure rate?
Based on SBA 7(a) loan data, Mosquito Joe has a charge-off rate of 15.8% across 91 loans, meaning 15.8% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Mosquito Joe franchise locations are there?
As of their most recent FDD filing, Mosquito Joe has 407 total units in the United States, including 407 franchised units and 0 company-owned units. 16 new units were opened in the latest reporting year.
Is Mosquito Joe a good franchise to buy?
FranchiseVerdict rates Mosquito Joe as a B-grade franchise with a verdict score of 56 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.