FranchiseVerdict
Mosquito Joe logo
FV-01686·STRONGExcellent95

Mosquito Joe

Home Services - Pest ControlFranchising since 2012Website
Investment
$116K – $158K
64th pct Pest Control
Avg revenue
$364K
14th pct Pest Control
Royalty
10.0%
36th pct Pest Control
Units
418
86th pct Pest Control
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $116K – $158K including a $43K franchise fee, 10.0% ongoing royalty.
  • Average unit revenue of $364K/year (median $273K).
  • Rated STRONG with a risk score of 49/100. SBA loan default rate of 0.0% across 168 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Mosquito Joe SPV LLC
Parent company
Neighborly Assetco LLC
Incorporated in
Delaware
HQ
4490 Holland Office Park Suite 100, Virginia Beach, VA 23452
Auditor
Ernst & Young LLP
Audited financials
Franchisor revenue
$451.9M
vs $384.0M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Mosquito Joe unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $364,223
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $116K–$158K
Working capital
$
FDD reports $17K–$28K

Unlevered ROIC · per unit

16%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$25K
EBITDA margin
7.0%
Total invested
$159K
Payback
75 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate mosquito and pest control treatment services for residential and commercial properties. Day-to-day activities include scheduling customer appointments, applying EPA-approved treatments using spray equipment, managing service routes across protected territories, and handling customer communications and billing.

CEO
Michael Anthony Davis
Founded
2012
FDD year
2024
States available
38

Item 7 · what it costs

The Vitals

Total investment
$116K – $158K
All-in to open one unit
Liquid capital
$17K – $28K
Cash you must have on hand
Franchise fee
$43K
Royalty
10.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
12.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$364K
Per unit, per year
Median gross sales
$273K
Item 19 type
Gross Sales, Customer Retention, and Number of Jobs
Sample size
387 units
vs category median 33 · large
Range (low → high)
$14K$1.8M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank14th
vs Home Services - Pest Control peers
Investment cost rank64th
Lower investment ranks lower (better)
Royalty rate rank36th
Lower royalty = lower percentile (better)
Unit count rank86th
vs Home Services - Pest Control peers
Risk score rank23th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
418
Opened
28
Last reporting year
Closed
6
Turnover rate
1.4%
Company-owned
2
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+5.6%
Net unit change last year
3-yr CAGR
+11.8%
Compounded over last 3 years
2022
416+22
Franchised units
2023
394
Franchised units
2024
372
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 32 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 32 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
168
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

49
Risk · 0-100
STRONG49 / 100

Moderate-to-cautious investment with meaningful litigation concerns, opaque profitability data, and questions about the franchisor's marketing program credibility.

Score breakdown · what drove the 49 / 100 rating

  1. 01HIGHActive litigation from three separate franchisees alleging breach of contract, fraudulent inducement, and misrepresentation—indicating systemic dispute patterns
  2. 02MEDAverage Net Income not disclosed in FDD Item 19—prevents validation of $364,223 revenue translates to actual profitability after expenses
  3. 03MINORSlow unit growth (5.6% YoY) on 418-unit base suggests market saturation or franchisee satisfaction issues in mature system
  4. 04MEDHigh initial investment ($115,630–$157,500) relative to undisclosed net income creates uncertainty about ROI timeline
  5. 05HIGHDisputed direct marketing program at center of litigation raises questions about franchisor support model and lead generation reliability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Geographical area (Targeted Households)
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
2
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Texas

Item 11

Training & Operations

Classroom training
31 hrs
On-the-job training
5 hrs
POS system
Software System (ServSuite, Clicktecs, FranConnect, Nextiva, and Qvinci)
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

95 numbers

Locked
(312) 401-••••
IL
(563) 213-••••
IA
(612) 382-••••
MN

One-time purchase · CSV download · Validation questions included

FDD download

Mosquito Joe · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above