Jollibee Franchise Cost, Revenue & Review 2026
- Investment
- $2.1M – $4.6M
- Disclosed sales
- partial, no system average
- SBA charge-off
- Not SBA-matched
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Jollibee is a quick-service franchise, a Filipino global brand, known for its Chickenjoy fried chicken, sweet-style spaghetti, and burgers. Franchisees run restaurants with drive-thru and dine-in service, managing food prep and staffing.
FranchiseVerdict summary · 2026
A Jollibee franchise requires a total initial investment of $2.1M – $4.6M, including a $40K franchise fee and an ongoing 5.0% royalty[2]. The 2026 FDD on file does not yield a unit-revenue figure we can publish. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Limited operating history: franchising since 2024. A system this young has fewer than three years of Item 20 outlet history and rarely enough SBA loans for a charge-off rate, so its grade rests on less evidence than an established system's. Read its Item 20 tables and talk to its first franchisees before relying on the grade. Other new franchisors
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: low - issued within the last 12 months
Evidence: partial✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored5 of 5 headline figures on this page cite a page of the filing.
Overview
- Investment
- $2.1M – $4.6M
- 99th pct Service Resta…
- Avg gross sales
- N/A
- Outlet subset
- Royalty
- 5.0%
- 12th pct Service Resta…
- Units
- 81
- 73rd pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Quick-Service Restaurants median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $2.1M – $4.6M including a $40K franchise fee, 5.0% ongoing royalty.
- RETURNSItem 19 reports 2025 Annual Gross Sales separately for Free-Standing (37 units, avg $4,907,120, median $4,908,791, high $9,820,614, low $2,053,972) and In-Line (40 units, avg $5,074,194, median $4,900,916, high $9,407,510, low $2,205,139) Reporting Locations; results consolidated franchisee-owned (2) with affiliate-owned due to small franchisee sample. Also discloses annual food/paper costs and labor costs (expense metrics, not revenue) by same segments. No franchisee net income/profit figure disclosed.
- RISKVerdict B (Above average), verdict score 61/100 (higher is better).
- GROWTHPositive: net +1 franchised outlets in the latest year (1 opened, 0 closed); 12 signed but not yet open (Item 20).
- GROWTHSystem growing at 100.0% CAGR over 3 years with 81 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- JBM LLC
- Parent company
- Jolly USA Services LLC
- Ultimate parent
- Jollibee Foods Corporation
- Predecessor
- Honeybee Foods Corporation
- Prior franchisor entity
- CEO title
- President
- Maribeth D. Dela Cruz
- Incorporated in
- Delaware
- HQ
- 3900 East Mexico Avenue, Suite 1300, Denver, Colorado 80210
- Auditor
- Thong, Yu, Wong & Lee, LLP
- Audited financials
- Franchisor revenue
- $16.6M
- vs $14.2M prior year
Same owner · FDD Item 1
3 other brands on this site name Jollibee Foods Corporation as parent or ultimate parent in their own FDD.
Grouped by the owner's name as each filing prints it (this page: the 2026 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Maribeth D. Dela Cruz
- Headquarters
- Colorado
- Founded
- 2022
- FDD year
- 2026
- States available
- 16
Can you afford it, and what does the money buy?
Entry cost runs 590% above the typical quick-service restaurants franchise.
Source: FDD 2026 · Items 5–7
Full Item 7 breakdown15 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $40K | $40K | |
| Lease Review Fee | $2K | $2K | |
| Real Estate | $6K | $26K | |
| Soft Costs | $122K | $407K | |
| Site Work | $20K | $610K | |
| Leasehold Improvements | $1.2M | $2.0M | |
| FF&E and Signage | $368K | $412K | |
| Technology Systems | $18K | $46K | |
| Initial Training | $20K | $36K | |
| Opening Supplies | $13K | $25K | |
| Insurance | $10K | $20K | |
| Utility Deposits | $3K | $5K | |
| Business Licenses | $310 | $610 | |
| Grand Opening Advertising | $15K | $15K | |
| Additional Funds – 3 months | $249K | $911K | |
| Total initial investment | $2.1M | $4.6M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $2.1M – $4.6M
- Bottom third — review vs category
- Liquid capital req'd
- $249K – $911K
- Bottom third — review vs category
- Franchise fee
- $40K – $40K
- Middle of category vs category
- Royalty
- 5.0%
- typical 6–8%
- Ad fund
- 4.0%
- typical 3–5%
- Total fee load
- 9.3%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 4.0% of gross sales |
| Technology fee | $0 |
| Training fee | $250 |
| Transfer fee | $20K |
| Renewal fee | $20K |
| Inventory (initial) | $13K – $25K |
| Total fee load | 9.3% of rev |
What do units actually make?
Source: FDD 2026 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
No Item 19 revenue figure for Jollibee is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one Jollibee unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
Item 19 reports 2025 Annual Gross Sales separately for Free-Standing (37 units, avg $4,907,120, median $4,908,791, high $9,820,614, low $2,053,972) and In-Line (40 units, avg $5,074,194, median $4,900,916, high $9,407,510, low $2,205,139) Reporting Locations; results consolidated franchisee-owned (2) with affiliate-owned due to small franchisee sample. Also discloses annual food/paper costs and labor costs (expense metrics, not revenue) by same segments. No franchisee net income/profit figure disclosed.
Reported for a subset of outlets rather than the whole system
- Item 19 type
- Annual Gross Sales for the 2025 calendar year, IN-LINE PREMISES reporting locations (40) - 45% exceeding the average. The filing reports Free-Standing Premises separately (37 locations, average $4,907,120, median $4,908,791, high $9,820,614, low $2,053,972) and prints NO combined all-locations row
- Sample size
- 40 outlets
- vs category median 19 · large
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2026
- Disclosed in the 2026 filing, covering 2025
- Transparency
- 6 / 10
- vs category median 4 / 10 · above
Compared against 781 Quick-Service Restaurants brands
Item 19 · by group
What the filing does disclose
Item 19 of this FDD reports performance in more than one group. We publish no single average for this brand; the groups the filing does disclose are listed below, quoted from its own Item 19 table.
Each row below is quoted from the FDD's own Item 19 table. Gross sales are not profit.
Outlet subsetItem 19 detail
Item 19 reports 2025 Annual Gross Sales separately for Free-Standing (37 units, avg $4,907,120, median $4,908,791, high $9,820,614, low $2,053,972) and In-Line (40 units, avg $5,074,194, median $4,900,916, high $9,407,510, low $2,205,139) Reporting Locations; results consolidated franchisee-owned (2) with affiliate-owned due to small franchisee sample. Also discloses annual food/paper costs and labor costs (expense metrics, not revenue) by same segments. No franchisee net income/profit figure disclosed.
premises type
| Segment | Sample (outlets) | Avg |
|---|---|---|
| Free-Standing Reporting Locations | 37 outlets | $4.9M |
| In-Line Reporting Locations | 40 outlets | $5.1M |
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 9.3% — above the Quick-Service Restaurants median of 7.5%.
Disclosure
Item 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands.
Operator retention
System expanding at 100.0% CAGR over 3 years across 81 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Quick-Service Restaurants medians
How Jollibee Compares
Category median of published Quick-Service Restaurants brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 81
- Opened
- 1
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- N/A
- Company-owned
- 78
- Corporate units in the system
- % franchised
- 4%
- vs corporate-owned
- Net growth (3-yr)
- +100.0%
- Net unit change over 3 years
- 3-yr CAGR
- +100.0%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Transferred
- 0
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 12
- 0.15 per open outlet · Item 20 Table 5
- Projected new
- 10
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 16 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
16
states with franchisees (per FDD Item 12)
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Jollibee presents moderate-to-cautious risk due to lack of earnings transparency, unprotected territory with aggressive growth, and corporate financial concerns despite strong unit growth and no litigation.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
California Dept. of Financial Protection and Innovation v. JBM LLC (May 2026): self-reported violations of the California Franchise Investment Law for unregistered offer/sale of a franchise; resolved via Consent Order requiring desist/refrain, withdrawal of Notice of Violation, $45,000 fine, and 3 hours of remedial training.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Thong, Yu, Wong & Lee, LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 61 / 100 verdict
- 01MINORUnprotected territory creates direct competition risk; with 77 units at 100% YoY growth, market saturation and cannibalization are likely
- 02MINOR5% royalty on gross sales (not net) combined with non-disclosure of net income makes true profitability assessment impossible
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.3% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 20 years |
|---|---|
| Renewal term | 20 years |
| Allowed renewalsℹ | 1 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 5 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 60 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 15 |
| Curable defaultsℹ | 6 |
| Mandatory arbitration | Yes |
| Arbitration location | Colorado |
| Jury trial waiver | No |
| Governing law | Colorado |
| Litigation count | 1 |
View Item 3 litigation summary
California Dept. of Financial Protection and Innovation v. JBM LLC (May 2026): self-reported violations of the California Franchise Investment Law for unregistered offer/sale of a franchise; resolved via Consent Order requiring desist/refrain, withdrawal of Notice of Violation, $45,000 fine, and 3 hours of remedial training.
Items 10, 11
Training & Operations
- Classroom training
- 7 hrs
- On-the-job training
- 270 hrs
- Training location
- Location and format designated by franchisor (may be virtual)
- Ongoing training
- Required
- Time to open
- 18 mo
- From signing to launch
- Site selection
- franchisee
- Franchisor financing
- Not offered
- Item 10
Items 5 & 11
Franchisor Support
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Jollibee franchise?
The total investment to open a Jollibee franchise ranges from $2.1M – $4.6M, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Jollibee franchise owners earn?
Item 19 of the Jollibee FDD discloses figures for part of the system but no single average across all outlets. These are gross sales figures, not profit; the Revenue section shows what the filing reports and on what basis. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns Jollibee?
Jollibee is franchised by JBM LLC. Its parent company is Jolly USA Services LLC. The ultimate parent named in the FDD is Jollibee Foods Corporation. Source: FDD Item 1, 2026 filing.
What is Item 19 in the Jollibee FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Jollibee FDD and qualifies whose outlets they describe.
What is Jollibee's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Jollibee (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Jollibee franchise locations are there?
As of their most recent FDD filing, Jollibee has 81 total units in the United States, including 3 franchised units and 78 company-owned units. 1 new units were opened in the latest reporting year.
Is Jollibee a good franchise to buy?
FranchiseVerdict rates Jollibee as a B-grade franchise with a verdict score of 61 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.