FranchiseVerdict
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FV-01361·STRONGExcellent81

Jollibee

Food & Beverage - Full ServiceFranchising since 2024Website
Investment
$1.6M – $4.9M
95th pct Full Service
Avg revenue
$4.6M
56th pct Full Service
Royalty
5.0%
15th pct Full Service
Units
77
79th pct Full Service
SBA default

Bottom line

  • Total investment $1.6M – $4.9M including a $40K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $4.6M/year.
  • Rated STRONG with a risk score of 54/100.
  • System growing at 100.0% CAGR over 3 years with 77 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
JBM LLC
Parent company
Jolly USA Services LLC
Incorporated in
Delaware
HQ
3900 East Mexico Avenue, Suite 1300, Denver, Colorado 80210
Auditor
Thong, Yu, Wong & Lee, LLP
Audited financials
Franchisor revenue
$14.2M
vs $16.6M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Jollibee unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $4,591,852
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $1.6M–$4.9M
Working capital
$
FDD reports $303K–$1.3M

Unlevered ROIC · per unit

16%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$643K
EBITDA margin
14.0%
Total invested
$4.1M
Payback
76 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Jollibee units return on equity?

Edit assumptions

Equity IRR · 5-yr

25.4%

3.10× MOIC

Year-1 DSCR

3.30×

EBITDA ÷ debt service

Equity required

$17.5M

on $32.1M purchase

Total debt

$14.6M

SBA $5.0M + senior + seller note

SBA 7(a) request ($16.1M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Franchisees operate quick-service restaurants serving Filipino-inspired fried chicken, burgers, and rice bowls. Day-to-day operations include food preparation and service, staff management, inventory control, and maintaining brand standards across counter service and potentially delivery channels.

CEO
Maribeth D. Dela Cruz
Founded
2022
FDD year
2025
States available
15

Item 7 · what it costs

The Vitals

Total investment
$1.6M – $4.9M
All-in to open one unit
Liquid capital
$303K – $1.3M
Cash you must have on hand
Franchise fee
$40K
Royalty
5.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
4.0%
typical 3–5%
Total fee load
9.3%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$4.6M
Per unit, per year
Median gross sales
Item 19 type
Historical
Sample size
71 units
vs category median 15 · large
Range (low → high)
$1.7M$9.9M
Cohort dispersion
Transparency
6 / 5
vs category median 4 / 5 · above
Revenue rank56th
vs Food & Beverage - Full Service peers
Investment cost rank95th
Lower investment ranks lower (better)
Royalty rate rank15th
Lower royalty = lower percentile (better)
Unit count rank79th
vs Food & Beverage - Full Service peers
Risk score rank26th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
77
Opened
6
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
75
Corporate units in the system
% franchised
3%
vs corporate-owned
Net growth (yr3)
+100.0%
Net unit change last year
3-yr CAGR
+100.0%
Compounded over last 3 years
2023
2+6
Franchised units
2024
1
Franchised units
2025
1
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 15 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 15 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

54
Risk · 0-100
STRONG54 / 100

Jollibee presents moderate-to-cautious risk due to lack of earnings transparency, unprotected territory with aggressive growth, and corporate financial concerns despite strong unit growth and no litigation.

Score breakdown · what drove the 54 / 100 rating

  1. 01MEDNo Item 19 (Average Unit Volume) disclosed despite $4.6M average revenue — inability or unwillingness to provide earnings data is a major transparency concern
  2. 02MINORUnprotected territory creates direct competition risk; with 77 units at 100% YoY growth, market saturation and cannibalization are likely
  3. 03MINORWide investment range ($1.6M–$4.9M, 199% spread) suggests inconsistent costs and unclear capital requirements
  4. 04HIGHGoing Concern status is False — potential financial instability in corporate operations affecting franchisee support
  5. 05MINOR5% royalty on gross sales (not net) combined with non-disclosure of net income makes true profitability assessment impossible

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
20 years
Renewal term
20 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Colorado

Item 11

Training & Operations

Classroom training
7 hrs
On-the-job training
275 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

23 numbers

Locked
(701) 328-••••
ND
(518) 473-••••
NY
(410) 576-••••
MD

One-time purchase · CSV download · Validation questions included

FDD download

Jollibee · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above