Jollibee Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Jollibee is a quick-service franchise, a Filipino global brand, known for its Chickenjoy fried chicken, sweet-style spaghetti, and burgers. Franchisees run restaurants with drive-thru and dine-in service, managing food prep and staffing.
FranchiseVerdict summary · 2026
A Jollibee franchise requires a total initial investment of $1.6M – $4.6M, including a $40K franchise fee and an ongoing 5.0% royalty[2]. Per the 2026 FDD, average unit revenue was $5.1M[2]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2026 FDD issuance
Overview
- Investment
- $1.6M – $4.6M
- 99th pct Service Resta…
- Avg gross sales
- $5.1M
- Outlet subset34th pct Service Resta…
- Royalty
- 5.0%
- 11th pct Service Resta…
- Units
- 81
- 73rd pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Quick-Service Restaurants avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $1.6M – $4.6M including a $40K franchise fee, 5.0% ongoing royalty.
- RETURNSAverage unit revenue of $5.1M/year (median $4.9M) (reported for a subset of outlets rather than the whole system).
- RISKVerdict A (Strongest tier), verdict score 64/100 (higher is better).
- GROWTHSystem growing at 100.0% CAGR over 3 years with 81 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- JBM LLC
- Parent company
- Jolly USA Services LLC
- Ultimate parent
- Jollibee Foods Corporation
- Predecessor
- Honeybee Foods Corporation
- Prior franchisor entity
- CEO title
- President
- Maribeth D. Dela Cruz
- Incorporated in
- Delaware
- HQ
- 3900 East Mexico Avenue, Suite 1300, Denver, Colorado 80210
- Auditor
- Thong, Yu, Wong & Lee, LLP
- Audited financials
- Franchisor revenue
- $14.2M
- vs $16.6M prior year
Overview
About
- CEO
- Maribeth D. Dela Cruz
- Headquarters
- Colorado
- Founded
- 2022
- FDD year
- 2026
- States available
- 16
Can you afford it, and what does the money buy?
Entry cost runs 371% above the typical quick-service restaurants franchise.
Source: FDD 2026 · Items 5–7
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $40K | $40K |
| Working capital (3–6 mo) | $249K | $991K |
| Equipment, build-out, other | $1.3M | $3.6M |
| Total initial investment | $1.6M | $4.6M |
Source: Jollibee 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $1.6M – $4.6M
- Bottom third — review vs category
- Liquid capital req'd
- $249K – $991K
- Bottom third — review vs category
- Franchise fee
- $40K – $40K
- Middle of category vs category
- Royalty
- 5.0%
- percentage · typical 6–8%
- Ad fund
- 4.0%
- typical 3–5%
- Total fee load
- 9.3%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 4.0% of gross sales |
| Technology fee | $0 |
| Training fee | $250 |
| Transfer fee | $20K |
| Renewal fee | $20K |
| Inventory (initial) | $13K – $25K |
| Total fee load | 9.3% of rev |
What do units actually make?
Average unit sales run 320% above the quick-service restaurants norm.
Reported for a subset of outlets rather than the whole system
Source: FDD 2026 · Item 19
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$660K
13.0% margin
Unlevered ROIC
18%
EBITDA / total invested capital
Payback
5.6 yrs
cash-on-cash, unlevered
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit. The target band for an attractive franchise is 30–60% ROIC. Below that and a passive index fund likely outperforms; above that and the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses. It's the top line only. Operating costs below are category estimates. Override them to match your real lease quote, labor market, and build-out budget.
Returns model · single-unit ROIC
What would one Jollibee unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
18%
Below the 30–60% attractive-franchise band
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Levered LBO scenario · Yale Crease Capital framing
What would 25 Jollibee units return on equity?
Equity IRR · 5-yr
25.7%
3.14× MOIC
Year-1 DSCR
3.24×
EBITDA ÷ debt service
Equity required
$16.3M
on $30.4M purchase
Total debt
$14.1M
SBA $5.0M + senior + seller note
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
Reported for a subset of outlets rather than the whole system
- Avg gross sales
- $5.1M
- Per unit/yr · from the Item 19 franchised-cohort breakdown (no single system-wide average disclosed)
- Median gross sales
- $4.9M
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- average median high low by premises type
- Sample size
- 40 outlets
- vs category median 20
- Range (low → high)
- $2.2M→$9.4M
- Cohort dispersion (min → max)
- Transparency tier
- revenue_only
- Categorical assessment of disclosure depth
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2026
- Disclosed in the 2026 filing, covering 2025
- Transparency
- 6 / 10
- vs category median 4 / 10 · above
Compared against 782 Quick-Service Restaurants brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $5.1M/year in gross sales. Revenue-to-investment ratio: 1.6x. Reported for a subset of outlets rather than the whole system.
Fee burden
Total ongoing fee load of 9.3% — above the Quick-Service Restaurants average of 7.9%.
Disclosure
Transparency score 6/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System expanding at 100.0% CAGR over 3 years across 81 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Quick-Service Restaurants averages
How Jollibee Compares
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 81
- Opened
- 4
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 78
- Corporate units in the system
- % franchised
- 4%
- vs corporate-owned
- Net growth (3-yr)
- +100.0%
- Net unit change over 3 years
- 3-yr CAGR
- +100.0%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 1
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 16 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
16
states with franchisees (per FDD Item 12)
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Jollibee presents moderate-to-cautious risk due to lack of earnings transparency, unprotected territory with aggressive growth, and corporate financial concerns despite strong unit growth and no litigation.
Litigation (Item 3)
California Dept. of Financial Protection and Innovation v. JBM LLC (May 2026): self-reported violations of the California Franchise Investment Law for unregistered offer/sale of a franchise; resolved via Consent Order requiring desist/refrain, withdrawal of Notice of Violation, $45,000 fine, and 3 hours of remedial training.
Largest disclosed settlement: $45,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Thong, Yu, Wong & Lee, LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 64 / 100 verdict
- 01MINORUnprotected territory creates direct competition risk; with 77 units at 100% YoY growth, market saturation and cannibalization are likely
- 02MINORWide investment range ($1.6M–$4.9M, 199% spread) suggests inconsistent costs and unclear capital requirements
- 03HIGHGoing Concern status is False — potential financial instability in corporate operations affecting franchisee support
- 04MINOR5% royalty on gross sales (not net) combined with non-disclosure of net income makes true profitability assessment impossible
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.3% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 20 years |
|---|---|
| Renewal term | 20 years |
| Allowed renewalsℹ | 1 |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 5 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 60 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 15 |
| Curable defaultsℹ | 6 |
| Mandatory arbitration | Yes |
| Arbitration location | Colorado |
| Jury trial waiver | No |
| Governing law | Colorado |
| Litigation count | 1 |
View Item 3 litigation summary
California Dept. of Financial Protection and Innovation v. JBM LLC (May 2026): self-reported violations of the California Franchise Investment Law for unregistered offer/sale of a franchise; resolved via Consent Order requiring desist/refrain, withdrawal of Notice of Violation, $45,000 fine, and 3 hours of remedial training.
Items 10, 11
Training & Operations
- Classroom training
- 7 hrs
- On-the-job training
- 270 hrs
- Training location
- Location and format designated by franchisor (may be virtual)
- Ongoing training
- Required
- Time to open
- 18 mo
- From signing to launch
- Site selection
- franchisee
- Franchisor financing
- Not offered
- Item 10
Items 5 & 11
Franchisor Support
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Jollibee franchise?
The total investment to open a Jollibee franchise ranges from $1.6M – $4.6M, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Jollibee franchise owners earn?
According to Item 19 of the Jollibee FDD, the average gross sales per unit is $5.1M. The median is $4.9M. Important context: Reported for a subset of outlets rather than the whole system. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Item 19 in the Jollibee FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Jollibee FDD and qualifies whose outlets they describe.
What is Jollibee's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Jollibee (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Jollibee franchise locations are there?
As of their most recent FDD filing, Jollibee has 81 total units in the United States, including 3 franchised units and 78 company-owned units. 4 new units were opened in the latest reporting year.
Is Jollibee a good franchise to buy?
FranchiseVerdict rates Jollibee as a A-grade franchise with a verdict score of 64 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.