JollibeeFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Jollibee franchise requires a total initial investment of $1.6M – $4.9M, including a $40K franchise fee and an ongoing 5.0% royalty[2]. Per the 2025 FDD, average unit revenue was $4.6M[2]. Verdict grade: C. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $1.6M – $4.9M
- 47th pct Service Resta…
- Avg gross sales
- $4.6M
- 27th pct Service Resta…
- Royalty
- 5.0%
- 7th pct Service Resta…
- Units
- 77
- 40th pct Service Resta…
- SBA default
- N/A
Quick verdict · Full-Service Restaurants · color = vs category peers
Green = >15% above Full-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2024. Newer systems carry more uncertainty but may offer better territories.
Franchised units fell from 75 to 61 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $1.6M – $4.9M including a $40K franchise fee, 5.0% ongoing royalty.
- Average unit revenue of $4.6M/year.
- Verdict C (Average) with a risk score of 63/100.
- Bankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- JBM LLC
- Parent company
- Jolly USA Services LLC
- Incorporated in
- DE
- HQ
- 3900 East Mexico Avenue, Suite 1300, Denver, Colorado 80210
- Auditor
- Thong, Yu, Wong & Lee, LLP
- Audited financials
- Franchisor revenue
- $14.2M
- vs $16.6M prior year
Overview
About
Franchisees operate quick-service restaurants serving Filipino-inspired fried chicken, burgers, and rice bowls. Day-to-day operations include food preparation and service, staff management, inventory control, and maintaining brand standards across counter service and potentially delivery channels.
- CEO
- Maribeth D. Dela Cruz
- Headquarters
- CO
- Founded
- 2022
- FDD year
- 2025
- States available
- 15
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $40K | $40K |
| Working capital (3–6 mo) | $303K | $1.3M |
| Equipment, build-out, other | $1.3M | $3.5M |
| Total initial investment | $1.6M | $4.9M |
Source: Jollibee 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$413K
9.0% margin
Unlevered ROIC
10%
EBITDA / total invested capital
Payback
9.8 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $1.6M – $4.9M
- Near category avg vs category
- Liquid capital req'd
- $303K – $1.3M
- Near category avg vs category
- Franchise fee
- $40K – $40K
- Better than avg vs category
- Royalty
- 5.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 4.0%
- typical 3–5%
- Total fee load
- 9.3%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 4.0% of gross sales |
| Technology fee | $0 |
| Transfer fee | $20K |
| Renewal fee | $50 |
| Total fee load | 9.3% of rev |
Financial Performance
- Avg gross sales
- $4.6M
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- Historical
- Sample size
- 71 units
- vs category median 13 · large
- Range (low → high)
- $1.7M→$9.9M
- Cohort dispersion (min → max)
- Transparency tier
- revenue_only
- Categorical assessment of disclosure depth
- Transparency
- 6 / 5
- vs category median 4 / 5 · above
Compared against 1264 Full-Service Restaurants brands
vs Full-Service Restaurants averages
How Jollibee Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 77
- Opened
- 6
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 75
- Corporate units in the system
- % franchised
- 3%
- vs corporate-owned
- Net growth (yr3)
- +100.0%
- Net unit change last year
- 3-yr CAGR
- +100.0%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 0
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 15 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Jollibee presents moderate-to-cautious risk due to lack of earnings transparency, unprotected territory with aggressive growth, and corporate financial concerns despite strong unit growth and no litigation.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Bankruptcy (Item 4)
Disclosed in last 7 years
Bankruptcy Code; or (b) obtained a discharge of its debts under the bankruptcy code; or (c) was a principal officer of a company or a general partner in a partnership that either filed as a debtor (or had filed against it) a petition to start an action under the U.S. Bankruptcy Code or that obtained
Audited financials (Item 21)
Yes · Thong, Yu, Wong & Lee, LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 63 / 100 rating
- 01MEDNo Item 19 (Average Unit Volume) disclosed despite $4.6M average revenue — inability or unwillingness to provide earnings data is a major transparency concern
- 02MINORUnprotected territory creates direct competition risk; with 77 units at 100% YoY growth, market saturation and cannibalization are likely
- 03MINORWide investment range ($1.6M–$4.9M, 199% spread) suggests inconsistent costs and unclear capital requirements
- 04HIGHGoing Concern status is False — potential financial instability in corporate operations affecting franchisee support
- 05MINOR5% royalty on gross sales (not net) combined with non-disclosure of net income makes true profitability assessment impossible
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 20 years |
|---|---|
| Renewal term | 20 years |
| Allowed renewalsℹ | 1 |
| Protected territory | No |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 2 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Colorado |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 7 hrs
- On-the-job training
- 275 hrs
- Training location
- On-site and corporate
- Site selection
- franchisee
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
23 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Jollibee · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Jollibee franchise?
The total investment to open a Jollibee franchise ranges from $1.6M – $4.9M, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Jollibee franchise owners earn?
According to Item 19 of the Jollibee FDD, the average gross sales per unit is $4.6M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Jollibee's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Jollibee (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Jollibee franchise locations are there?
As of their most recent FDD filing, Jollibee has 77 total units in the United States, including 75 franchised units and 75 company-owned units. 6 new units were opened in the latest reporting year.
Is Jollibee a good franchise to buy?
FranchiseVerdict rates Jollibee as a C-grade franchise with a risk score of 63 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.